HKTDC Hong Kong International Wine & Spirits Fair

Bangkok and beyond

HKTDC Hong Kong International Wine & Spirits Fair

Postby prnews on Mon Aug 27, 2012 12:56 pm

HKTDC Hong Kong International Wine & Spirits Fair promotes wine education through new zone and a series of events
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24 August 2012 – The remarkable development and tremendous potential of Asia’s wine market has drawn much global business attention in recent years. According to Euromonitor International, wine sales in Asia reached US$62.2 billion or 5.5 billion litres in 2011, up 63% and 56% respectively compared to 5 years ago. The market is optimistic and sales are forecasted to grow 9.5% and 8.9% per annum in respect to value and volume for 2012-2016.

5th edition presents six zones and a number of group pavilions
To cater the booming demand for wine and spirits in Asian countries and the Chinese mainland in particular, the Hong Kong Trade Development Council (HKTDC) is hosting an annual HKTDC Hong Kong International Wine & Spirits Fair from 8-10 November in the Hong Kong Convention and Exhibition Centre. In its 5th edition, the HKTDC continues to expose visitors to a vast variety of goodies in the Liquor & Beverage Products zone. An inaugural Wine Education zone will be set up alongside other popular zones such as Wine Accessories & Equipment, Wine Investment, Wine Services, and Friends of Wine. A number of group pavilions, with Romania joining the first time, will be present to enrich the overall sourcing experience. Wine traders should seize the opportunity to forge new business connections in the vibrant wine market this November.

Wine Education
Wine education is significantly essential to wine suppliers, traders and consumers of an emerging wine market, as knowledge strengthens and betters the industry with quality service and smarter shoppers. The new Wine Education zone will showcase wine education providers that offer wine courses, wine tasting and appreciation classes, as well as wine-related materials such as books and magazines. A series of Wine Tasting Sessions and Fine Wine Tastings will also offer participants a chance to taste many different kinds of wine under one roof.

Meet the Masters
Master of Wine (MW) is one of the most rigorous qualifications and honourable titles earned by a wine professional. The HKTDC is pleased to invite two MWs as seminar hosts and event speakers at the fair. Christy Centerbury MW, from New York, will give a seminar to share ideas, tips and techniques on how to pair wines and foods wisely.

Debra Meiburg MW, a long-time Hong Kong resident, continues to show her support by being one of the judges for the 4th edition of the Cathay Pacific Hong Kong International Wine & Spirit Competition. She is also the Programme Advisor and Moderator for the Wine Industry Conference, a high-level meeting that takes place during the wine fair where industry experts share their markets insights.

Exhibitors return with positive comments
Many exhibitors, having experienced great effectiveness in promoting their products and services at the fair last year, are again showcasing this year. Some are returning pavilions, such as Wine Australia, Austrian Wine Marketing Board, Sopexa from France, Georgian Wine Association and Enoteca Regionale Emilia-Romagna from Italy. Local exhibitors returning this year include Jebsen Beverage Company Limited which represents some of the finest wineries and brands around the world, Jointek Fine Wines (Hong Kong) Limited which has 140 self-owned and franchised wine shops, Major Cellar Company Limited, an expert in rare and exclusive wines, and Telford International Company Limited, one of the leading distributors of liquor and beverage products with over 40 years experience in the industry.

Enter the competition now
The 4th Cathay Pacific Hong Kong International Wine & Spirit Competition is created specifically for the Asian market with a commitment to marketing the winners. It provides a great opportunity to promote products and win market recognition. Entry deadline is coming up soon on 7th September 2012.

For more details, please visit

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