to give away 10 million Baht of gold to members.
As the company returned to making profit as a result of cost deduction in the first half of the year, KTC announced that it will continue its marketing offensive plan to highlight the outstanding features of KTC Forever Rewards and leverage a nationwide network of more than 2,000 business partners that cover all segments of consumers’ daily expenses, by launching the best marketing promotional campaign in 2012, “Amazing KTC Gold” that KTC members all over the country may receive 266 gold prizes, worth 10 million Baht in total and use the KTC Forever Rewards to exchange for a discount of up to 20% plus ten times of reward points, starting from November 1st , 2012 to January 31st , 2013.
Mr. Piyasak Tejasen, Senior Executive Vice President - Products and Distribution, “KTC” or Krungthai Card Public Company Limited, said “In the first half of this year, KTC marketing strategy has been selected to support the goal of the company to cut operational costs and to return to market leading position in credit card market in 3 years. In the recent past, the company’s marketing efforts may have been less colorful. But now, as the company’s financial status returned to profit as anticipated, the marketing team, therefore, focuses on changing marketing strategy by launching a variety of campaigns that are diverse, different and worthy. The company leverages the strength of loyalty program by allowing members to use KTC Forever Rewards to exchange for products and services. KTC, now has a total of more than 13,000 million reward points in the entire portfolio and the more members have used them in each campaign. KTC also tries to select new special privileges in conjunction with leading partners that are responsive to the lifestyle of KTC members and expand membership base to cover new target groups. Nowadays, KTC has about 2.2 million members divided into 1.6 million credit card accounts and 600,000 personal loan members. The total credit card spending amount (January – June 2012) is around 56,000 million Baht and personal loan portfolio (January – June 2012) is around 11,500 million Baht. For every 4th quarter the spending will increase 10% from normal time so it is expected that in at the end of the campaign, the total spending will increase by at least 20-30%.”
Mr. Terapoj Chokeanantang, Senior Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said “KTC chose to launch the “Amazing KTC Gold” campaign in order to promote spending in the 4th quarter which is the time of year that people start holiday spending by selecting the best promotions and those that most suit their needs. We give away 266 gold prizes worth more than 10 million Baht because we know that gold is the value-added prize. This is also our way of returning the profit to our members. The first prize winner will receive gold worth 3 million baht (1 prize) while the second prize winners will receive gold prizes worth 500,000 baht (2 prizes), the third prize winners will receive gold prizes worth 300,000 baht (3 prizes), the forth prize winners will receive gold prizes worth 100,000 baht (10 prizes), the fifth prize winners will receive gold prizes worth 50,000 baht (40 prizes) and the sixth prize winners will receive gold prizes worth 10,000 baht (210 prizes).
KTC also provides opportunity for all KTC credit card and KTC CASH Revolve members to participate in the drawing of these prizes and will strengthen relationship with its members through the Loyalty Program in which members can use KTC Forever Rewards to exchange for a maximum discount of 20% at more than 2,000 leading partner branches all over the country. These businesses include all segments of consumers’ daily spending such as shopping, supermarket, dining, tourism, sports, electric appliances, IT, mobile communications and furniture, plus 10 times accumulated rewards points.”
Mr. Nattasit Soontranu, Vice President – Credit Card Business, “KTC”or Krungthai Card Public Company Limited, said, “The members can participate in the “Amazing KTC Gold” campaign by sending SMS to register. The members who have total spending or cash advance withdrawal at prescribed amount including the KTC CASH Revolve with prescribed amount of balance are entitled to win the following prizes.
Receive one chance:
When total spending and cash withdrawal amount reached 1,000 Baht through credit card or the outstanding balance is every 4,000 Baht as of the end of November or December 2012 or January 2013.
Receive 2 chances to win the prize:
When total spending through credit card reaches 1,000 baht at participating partner shops such as:
Shopping Segment: Central/ The Emporium/ Siam Paragon/ Robinson/ The Mall/ Zen and Department stores in TDP Group
Brand Name Shops: Jaspal and Time Deco
Outlet Mall, FN Factory Outlet
Miscellaneous shops: Daiso and Loft
Supermarket: Gourmet Market/ Home Fresh Mart/ Tops and Tops Super
Electric Appliances: Modern Air/ Power Buy and Sony Store
IT: Banana IT/ Big Camera/ Big Galleria and Photo Hut
Mobile Communications: AIS/ Jay Mart/ TG Phone/ True Move H
Furniture: Chic Republic/ Home Work/ Index Living Mall
Tourism: Asia Travel/ Expedia/ Hotel Thailand and Novotel Bangkok On Siam Square
Automobile: Clean Square
Get 10 chances to win prizes:
When the spending or cash withdrawal through credit card amount total 10,000 Baht or more per month or the unpaid principal is 30,000 Baht or more as of the end of November or December 2012 or January 2013.
Members can send SMS to register and to use KTC Forever Rewards to exchange for the chances to win gold prize also.
Get one chance to win a prize:
In every 99 KTC Forever Rewards used.
Get 20 chances to win:
When using KTC Forever Rewards to exchange for 20 or more chances to win the prize per transaction.
For new members who applied for KTC credit card or KTC CASH Revolve and approved with spending and cash withdrawal amount or transferring amount as prescribed, get 10 chances to win the prize right away.
Apart from the chances to win prizes, the members who use the credit card and KTC Forever Rewards points at an amount equal to total purchase or service fee payment per sale slip at participating KTC partner shops can exchange for a discount of up to 20% and receive 10 times the accumulated forever rewards points for total purchase or service fee payment or services through credit card per sale slip after using accumulated points at an amount equal to product’s price to exchange for more discount.”
For more information, please contact KTC Phone at 0-2665-5000 or visit http://www.ktc.co.th
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