Mrs. Chadatip Chutrakul, CEO Siam Piwat Co., Ltd., today opened the new Siam Center for a preview to members of the media and VIPs after a Bht 1,800 million rejuvenation programme. The new Siam Center, officially opening, on Friday 11th January, is introducing a revolutionary new retailing concept to Thailand where all stores have designed their store fronts to be consistent with a single overall design theme and which aims to strengthen Bangkok's position as the top retailing destination in the region. As part of the opening, Hollywood star Adrien Brody of 'The Pianist' and Korean hearthrob Kim Bum, together with R&B singer Taio Cruz as well as Keri Hilson and Taboo of Black Eyed Peas are now also in Bangkok to join the celebrations today and on Friday.
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