THE GREAT PREMIUM SMARTPHONE OF THE YEAR
Sony Thai Company Limited triggers the Smartphone market, introducing Xperia™ Z, the Great Smartphone of the Year, distinguished with luxury design, dust and water resistance (IP55 and IP57) and Mobile BRAVIA® Engine 2 screen, indicating driving factors of Smartphone market growth including the debut of 3G and increasing roles of Smartphones in daily life, expecting Xperia™ Z to satisfy and support lifestyle of consumers.
Mr. Toru Shimizu, Managing Director of Sony Thai Company Limited, disclosed “For 2013, the growth trend of Smartphone market is driven by the launch of 3G service and ongoing increase of Smartphone use. According to the information by GFK, in 2013 the overall Smartphone market of Thailand will expand up to 37% contributed by handset sales volume of 7.8 million units and market value of 54 billion Baht. Due to the increasing roles of Smartphones in daily life such as social media, banking transactions and on mobile shopping, consumers require Smartphones with high capability and good quality to facilitate every lifestyle and connect the online world at finger touch.
Lately Sony launches Xperia™ Z, the premium Smartphone outstanding with luxury design, running on Android OS (Jelly Bean), scratch-protection 5-inch screen and built-in 13 megapixel camera with autofocus, high-speed photo capturing, face-to-face conversation from 2.2 megapixel front camera, Full HD image display and CPU Snapdragon™ S4 Pro quad-core processor. The highlight is state-of-the-art entertainment innovation using Mobile BRAVIA® Engine 2 producing clear and crisp image for perfect viewing experience, handsomely combined with the features of Sony digital camera including video recording with HDR function (High Dynamic Range) and photo shooting in dark environment by Sony Exmor RS™ for Mobile technology. Stay tuned to Social Network Facebook™, Twitter™, Google Talk™, Line, Whatsapp and Skype™. The energy saving mode STAMINA allows you to stand by longer than regular system. Applications are automatically turned on and off according to screen status.
The Xperia™ Z is made with premium-grade materials. The tempered front and back glasses offer high durability, scratch protection, dust and water resistance (IP55 and IP57). The OmniBalance design features fine curve and smooth texture for all reflections finished in 7.9 millimeter thickness. Meet every lifestyle with one-touch function for easy sharing of music, photos and videos from the handset via NFC to Sony device including speaker, headphone and BRAVIA screen. The Xperia™ Z is equipped with TV control to operate photo and video viewing functions and compatible with NFC equipment pairing headphone, Stereo Bluetooth™, SBH20 headphone and wireless headphone DR-BTN200M. Try the Xperia™ Z in the grand opening event.
Exclusively for AIS customers, purchase the Xperia™ Z from today to Mary 31, 2013, apply the package “Unlimited Internet access iSmart” including monthly 200 minute free call for all network and unlimited 3G Internet for only 399 Baht.
The Xperia™ Z is available at 20,990 Baht in black and white body color. Interested customers may purchase from Sony Sales Agent shops countrywide, AIS shops, Telewiz shops, Power Buy, TG Phone, Synnex distributors and Jay Mart. Visit http://www.facebook.com/sonymobileth for more information.
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