Importers can purchase more from developed countries like the USA per Baht due to the appreciation of the Baht, which is great for Thais purchasing expensive foreign products and services, and the Baht appreciation rate has exceeded the inflation rates in various developed nations, so importers have lowered costs as the Baht has risen in value. Meanwhile, the domestic Thai prices in retail sales have continued on a path of inflation, which has been compounded by the rise in Baht value. Some Thais are obviously making a lot of money in the process of the Baht value changes, but there is an associated rapid near hyper-inflation of imported goods ongoing too, which is dangerous and not attractive to various consumers and investors. And then it's almost as if no one person or group of people, no one nation, no organization, no group of nations is actually in control of the exchange rate and other financial/economic system, which is not true but the lack of control argument is used to support, enable, and ignore negative impacts associated with recent and ongoing activity. My best advice: partner up with China and other developing nations to get more control of the global exchange rate system, which is internally very flawed and sort of all imaginary in the end, and don't allow the external powers to bully Thailand with fancy looking data or formulas, money, etc. People create the markets and financial systems. They do not follow naturally-occurring, non-manipulatable, physical phenomenon like the weather or something. Figure that one out all the way through, and there won't be much of any argument that can't be beaten. But first the wealthy Thais must stop bowing down to bullyish and at least partially corrupt external powers, and work for their own people, which means they must first make real commitments at home rather than give the market away to foreign brands, competitors, and money. Use Japan as a model, develop engineering corps, improve the infrastructure, get some Thai national brands in technologies, have some Thai-headquartered MNCs, and then bargaining power will come...market the Thai car to the real average Thai consumer...the micro, economy line...the motorcycle with a roof almost. Until then, talk about something smarter on the street and television and just about everywhere without doing bad things. Sounds like a good start eh? Dump the drunken hooligan too.