BANGKOK 2008

The International Indian Film Academy is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone's dream – One People. One World.

 “The IIFA Weekend is an occasion of truly epic proportions that takes the spirit of Indian Cinema to every corner of the globe and embraces cultures from every continent.”

 - Amitabh Bachchan, IIFA Ambassador

The IIFA Movement

Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd.  and supported by the key members of the Indian film fraternity, IIFA is the most respected South Asian film academy. Also, the IIFA Awards are India’s biggest and globally watched media event.

Building Bridges Across the Globe.
A movement. A celebration.

Propelling Indian Cinema to glorious pinnacles beyond Indian shores. Hosting various interactive activities over the weekend, the IIFA creates a flurry of excitement.

The International Indian Film Academy (IIFA) is an institution that brings together the worlds of Indian and International cinema on one common global platform. It reaches out to millions of viewers and fans across the world, and provides them with an opportunity to see legends of world cinema together on one stage.

Mr. Amitabh Bachchan – Brand Ambassador IIFA and a high profile Advisory Board, comprising some of the biggest decision makers in Indian Cinema today, support the Academy. Regular meetings ensure that the Academy and its events are up to date and in tune with current trends and needs in the Film industry, world media, and all our supporters worldwide.

The IIFA has grown from ‘One Amazing Night’ to a Three day Glorious Weekend, which celebrates and hosts various events and activities. While committed to its objectives IIFA also strives to reach out to various audiences and create platforms unique in nature.

The IIFA weekend flies out 500 odd representatives of Indian Cinema to a glamorous location for a 3-day weekend over which, we host Press Conferences, IIFA Foundation Celebrity Special Event, IIFA World Premiere, FICCI-IIFA Global Business Forum, IIFA Film festival, IIFA workshop and the ultimate in glitz - the IIFA Awards Presentation Ceremony.

The IIFA contingent today comprises the faces of India extending across film stars and celebrities, sports personalities, government leaders and trade and industry representatives – in essence – the ‘Best of India’. This high profile contingent joins and celebrates this unique Weekend with like-minded peers.

Along its momentous journey, IIFA has set numerous landmarks, which have benefited the Indian Film Industry, the host country and the sponsors across the multimedia landscape. 

PR Campaign
The IIFA PR & marketing strategy ensures sponsor partners gain maximum exposure and commercial advantage through

QUOTES from celebrities and dignatries who visited the IIFA’s.

Prince Charles said: "It is clear that through the partnerships between Global Cool and the International Indian Film Academy, Indian cinema has the potential to provide great leadership by exciting its enormous and enthusiastic audience to do their bit to save the planet".
“The IIFA Weekend has my unprecedented support. The relationship between India and the UK is long standing and one we would like to keep developing forever.” – Gordon Brown – UK Prime Minister

Mr. Y.K.Modi, Past President, FICCI and Chairman of Great Eastern Energy Corporation, “The Global Business Forum – a part of the IIFA - will endeavor to promote bilateral trade between India and the UK, bringing together CEOs, business leaders, government officials and policy makers to discuss opportunities for India and Britain.”

Oxfam director Barbara Stocking: "Oxfam seized the opportunity to be part of the IIFA celebrations. We will be bringing Oxfam's messages of change and celebration of life to the awards and show how we work with people from different ethnic backgrounds, including from South Asia, in different ways.

"I would like to thank Wizcraft for giving me this great honour. It is a pleasure to be here this evening. I have tried to represent India and Hollywood to the best of my ability." –Ashok Amritraj 

What brings Jean Claude Van Damme to IIFA? “I like Indian films a lot because they are so different than any other films made anywhere in the world. These films are visually so powerful. There's so much of variety -you have dancing, singing, so much of emotion, so many people in the background ... all of them dancing at the same time together. It is really amazing!”

Laetitia Griffith, the alderwoman of economic affairs for the city of Amsterdam, said: “Many Dutch people like myself have grown up watching Indian films at home. But now we want to merge the creativity with the commercial spirit and take Hindi films to the theatres here.”

'IIFA is already a brand name and has become a wonderful platform for Indian cinema for all cinema lovers'. 'With the IIFA festival 2006, this year we are expanding the scope and truly becoming representatives of the Indian cinema and the global Indian viewers. Once films from south India are screened, IIFA will become a bigger event, making us proud of being Indians.’ - Ramesh Sippy

 “ I am so excited. I love IIFA. I think it’s great to meet all the people from your fraternity in one place, that too out of the country.” – Hrithik Roshan

 “What impresses me about the IIFA Management is their clarity in terms of what they want to do, what they want to achieve, in terms of their efficiency. I think their combination is very good; their track record has been quite impressive.” – Mani Ratnam

“There are a lot of producers and directors here tonight. It’s great to see so many of them as well as artists coming together on a single platform – stuff of brilliance!”
– Jackie Chan (2000)

“I spent 15 years of my career trying to convince people that Indian cinema is relevant. I am so proud of Indian cinema and I am so proud of my Indian roots. The IIFAs are doing a great job to this effect.”
-Shekhar Kapur on receiving the award for Outstanding Achievement In International Cinema.

“IIFA is always involved in charity, and that’s why it’s a great thing that I am a part of IIFA and will continue to work along with them.” – Akshay Kumar

 “The most interesting part of IIFA is that I get to meet filmmakers from India. I just attended a symposium on Satyajit Ray with Rituparno Ghosh and others. It was just so satisfying,” said Deepa Mehta

Angelina Jolie said, “I just learned about these films and people, and I was just blown away.”

“There have been awards and awards and awards and so many awards, but this is one award that the whole film fraternity looks forward to.” – Shahrukh Khan