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Bangkok gets Krispy Kreme

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If you’re hungry for something sweet, you might not want to read this. It’s a story about just about any flavoured doughnut you can think of. 

The secret recipe is closely guarded, said Ausanee Mahagitsiri.

Click button to listen to Krispy Kreme and rightclick to download

Krispy Kreme comes to Bangkok

There have been long queues of hungry customers in and even outside Krispy Kreme ever since it opened its doors at Siam Paragon on Sept 28.

Its supersweet doughnuts are the talk of the town and Ausanee Mahagitsiri, CEO of KDN company which runs the local business, is confident it is not just a passing fad

Krispy Krème doughnuts, made following a closely guarded recipe, are legendary she says.

"The Original Glazed doughnut, made fresh daily and served warm, has been available for over 70 years and still sells like hot cakes. The secret recipe has been passed down from generation to generation and today only six people know it," she said.

Ausanee is not one of them. She says she only knows that it has something to do with the yeast raising process.

Founded by Vernon Rudolph, Krispy Kreme first sold its doughnuts in 1937 in Winston-Salem, North Carolina, and today the business has expanded to over 20 countries.

The Doughnut Theatre allows you to see the production line.

The Thai operation is not quite up to full speed. 

"Imported ingredients are used and the production is according to US FDA standards with quality control as an important part of the production process.

"The reason for the limited production is because ingredients are still on the way. We are trying very hard to ship the ingredients by plane to get them to Bangkok as quickly as we can,” Ausanee says.

There's a wide range of ring, filled and cake doughnuts, and other best-sellers include Chocolate Iced, New York Cheesecake and Powdered Strawberry. Customers can enjoy them with coffee made with freshly roasted coffee beans, or other beverages.

They can see what happening in the store’s "Doughnut Theater" which shows the full production line.

Ausanee herself didn't like doughnuts until she tasted the Original Glazed when she was a student in the US.

After returning to Thailand, she married Lawrence Leonio, whose trips to Manila would have him bringing Krispy Kreme doughnuts back to Bangkok for Ausanee and her family.

With the opening of their very own branch here in Thailand that is no longer necessary.

Adapted from a story by Noko is Friday’s real-time section of the Bangkok Post.

queue – a line of people waiting for something คิว
confident – being certain of your abilities or of having trust in people, plans, or the future มั่นใจ
fad – something that is popular or fashionable only for a short time กระแสนิยม แฟชั่นสมัยนิยม
recipe – a set of instructions for cooking or preparing a particular food วิธีปรุง, ตำรากับข้าว
glazed – having a shiny top layer, in this case, made of sugar
legendary – very famous or well known for a long time
sell like hot cakes – sell in large numbers or amounts
generation – a group of people in society who are born and live around the same time รุ่น (คนรุ่นต่างๆ)
yeast - a type of fungus which is used in making alcoholic drinks such as beer and wine, and for making bread swell and become light ยีสต์, ส่าเหล้า, เชื้อเหล้า, เชื้อหมัก
found – to start an organisation, company, political party etc  สร้าง,  ก่อตั้ง, สถาปนา
expand – to make or become larger ขยาย
operation – an activity which is planned to achieve something การดำเนินการ
ingredients - foods that are used with other foods in the preparation of a particular dish ส่วนประกอบ
range – a number of different things that are of the same general type  ขอบข่าย, ประเภท
roasted – cooked in an oven without any oil  ย่าง, ปิ้ง, เผา
branch – an office or shop representing a large company or organisation in a particular area สาขา

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