A public campaign was launched yesterday, aimed at strengthening the enforcement of traffic rules, especially on motorcycle drivers, to reduce the number of road accidents.

A vast majority of road accidents in Thailand involve motorcycles, an estimated 80% of which have resulted in deaths, said the Don't Drive Drunk Foundation.

Since January, 10,926 people have been killed in this way, including 686 in Bangkok.

The campaign is focused on urban roads, and communities and areas near schools and other types of educational institutions, said police.

Some food delivery companies are also taking part in the campaign.

Driving in the wrong lane, one of the most common offences among motorcyclists, can result in a maximum fine of 500 baht while running a red light can cost motorcyclists up to 1,000 baht in fines.

Driving on the pavement may result in a fine of between 400 baht and 1,000 baht, as well as an additional fine of up to 5,000 baht for breaking the law on city cleanliness and tidiness.

Reckless drivers can be fined from 400 baht to 1,000 baht.

Motorists are also urged to take part in this campaign by giving police or the Don't Drive Drunk Foundation video clips of traffic violations recorded by their car cameras.