Tourism to get B100m 'booster shot'

Tourists queue at Suvarnabhumi airport on Thursday. The Tourism Authority of Thailand has set a target of 7-10 million international tourist arrivals this year. Arnun Chonmahatrakool
Tourists queue at Suvarnabhumi airport on Thursday. The Tourism Authority of Thailand has set a target of 7-10 million international tourist arrivals this year. Arnun Chonmahatrakool

The Tourism Authority of Thailand (TAT) has drawn up a budget of more than 100 million baht to revive the battered travel sector.

TAT governor Yuthasak Supasorn said the target for this year is 7-10 million international tourists. That target will double to 20 million, or 50% of 2019 levels, by next year.

In 2024, arrivals should increase to 25-30 million, while total revenue fully recovers to 3 trillion baht, according to TAT.

"That budget for fiscal 2023, starting in October 2022, is aimed at luring at least 10 million tourists this year," Mr Yuthasak said.

The budget will be allocated to a so-called "Tourism Booster Shot", such as increasing airline seat capacity to 50% of the pre-pandemic level.

TAT overseas offices have been told to start discussions and jointly work with airlines to increase carrying capacity to the country.

Mr Yuthasak said the TAT Moscow office has the potential to attract 1 million tourists this year, but there are obstacles with money transactions and the lack of flights, which has prompted the agency to try resolve this issue as soon as possible.

The top five source markets from 2019, including Laos, Malaysia and South Korea, are also important targets, while Thailand awaits looser Chinese travel rules.

TAT still has to wait for a sign from the Chinese government on whether it will allow international travel in October or during Chinese New Year in 2023.

Mr Yuthasak said India has kept up a strong momentum.

Vocabulary

  • booster (noun): something that gives extra strength - สิ่งที่เพิ่มกำลังหรือความแข็งแรง
  • capacity: the amount of something that can be produced - ความสามารถในการ (ผลิต)
  • fiscal (adj.): connected with a budget; connected with the government budget, i.e., public money - เกี่ยวกับงบประมาณ
  • lure: to attract something - ล่อใจ, หลอกล่อ, ยั่วยวน
  • momentum: progress or development that is becoming faster or stronger - แรงผลักดัน
  • transaction: a business dealing - การติดต่อทางธุรกิจ
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