Post-Covid tourism plan gets green light
published : 4 Jan 2023 at 14:01
writer: Gary Boyle
ORIGINAL SOURCE/WRITER: Mongkol Bangprapa
The cabinet on Tuesday approved a plan for tourism development over the next five years, including a plan for Thailand to be among the world's top wellness destinations.
Deputy government spokeswoman Traisulee Taisaranakul said the cabinet had approved its tourism development plan for 2023-2027.
Ms Traisulee said the plan has four strategies to achieve the intended results.
The first strategy is to build resilience in the tourism industry.
The second strategy is to develop the fundamentals of the tourism sector to aim for quality in tourism, such as improving safety and hygiene standards.
The third strategy involves improving the tourism experience, such as focusing on promoting tourism that caters to high-end visitors. Among the key performance indicators for this is Thailand's ranking among the top five global wellness travel destinations, Ms Traisulee said.
The fourth strategy involves promoting sustainable tourism.
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Vocabulary
- achieve: to succeed in doing something very good or difficult - บรรลุผลสำเร็จ
- cabinet: the group of government ministers who make and approve government policy - คณะรัฐมนตรี
- cater to: to try to satisfy a need - จัดหามาเพื่อคนใดคนหนึ่งหรือคนกลุ่มหนึ่ง
- development: a new event or stage that is likely to affect what happens in a continuing situation - ความคืบหน้า
- fundamental: a basic rule or principle; an essential part - รากฐาน, หลักเบื้องต้น, พื้นฐาน
- green light: permission to go ahead and do something that you are waiting to do -
- high-end: expensive and of high quality; having a lot of money to spend - มีคุณภาพ
- hygiene: the degree to which people keep themselves or their environment clean, especially to prevent disease - สุขลักษณะ
- quality: a thing that is part of something’s character, especially something good - คุณลักษณะ
- strategy: a plan or method for achieving something, especially over a long period of time - ยุทธวิธี, แผนการ
- sustainable: able to be successfully continued for a long time - ยั่งยืน, ถาวร
- wellness: healthy; having good health and not likely to become ill/sick - มีสุขภาพดี
