Apple stages surprise product launch
published : 18 Jan 2023 at 09:18
writer: Gary Boyle
ORIGINAL SOURCE/WRITER: News agencies
Apple Inc on Tuesday unveiled new MacBooks powered with the latest M2 Pro and M2 Max chips made in-house, in a surprise announcement ahead of its traditional launch event.
As well, a new Mac Mini starting at $599 (around 20,000 baht), cheaper than the latest iPhone 14 series, will be available from Jan 24, it said. Apple did not provide prices for the laptops.
The performance of the new MacBook Pro is six times faster than the Intel-based MacBook Pro, according to Apple.
The company traditionally has four launch events in a year, with the first spring event scheduled in March, when it launches its iMacs and accessories.
Apple is working on adding touch screens to its Mac computers, Bloomberg News reported last week.
The first touch-screen Mac could be launched as soon as 2025 as part of an update to the MacBook Pro, the report said.
Apple shares have fallen this month from a September peak near $175 and are currently trading around $135, amid delays in production of iPhones and concern that demand is weakening.
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Vocabulary
- accessory: an extra piece of equipment that is useful but not essential - ตัวประกอบ, อุปกรณ์
- demand: the amount of a product or service that people want - ความต้องการ
- launch: an event held to announce or start selling a new product or service to the public - การเริ่มปฏิบัติการ, การออกตัวของสินค้า, การเริ่มวางขาย
- peak (adj): the time when something is at its highest or greatest level - ช่วงเวลาที่หนาแน่น, ช่วงเวลาที่พบมากที่สุด
- share: any of the units of equal value into which a company is divided and sold to raise money. People who own shares receive part of the company's profits - หุ้น
- trade: the buying and selling of goods and services - การค้าขาย
- traditionally: of something that has not changed for a long time - ตามที่ปฏิบัติกันมา
- unveil: to show or introduce a new plan, product, etc. to the public for the first time - เปิดเผย, ประกาศให้รู้ทั่วไป
- weaken (verb): to make somebody/something less strong or powerful; to become less strong or powerful - ทำให้อ่อนลง, ทำให้อ่อนแอ
