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Scaring smokers

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Will bigger, more frightening, warning labels on cigarette packages reduce the number of smokers in the country? Health experts and anti-smoking groups believe they will and the tobacco industry seems to agree. 

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The proposed larger and more frightening warnings on cigarette packages are scaring smokers and they have made tobacco industry officials uncomfortable as well. APICHART JINAKUL

Scaring smokers

Will bigger, more frightening, warning labels on cigarette packages reduce the number of smokers in the country?

Health experts and anti-smoking groups believe they will and the tobacco industry seems to agree.

Fewer smokers means lower sales and profits and a court action by The Thai Tobacco Trade Association (TTTA) may prevent this from happening.

The TTTA lodged a complaint with the Central Administrative Court on June 26, asking it to issue an injunction to suspend the enforcement of a new regulation requiring tobacco firms to enlarge warning labels to cover 85% of the total visible packaging surface.

The new regulation is set to take effect on Oct 2.

Tobacco companies complain that haven't been given enough time to prepare new designs and they weren't adequately consulted before the decision to change the label size.

Jirawat Yoosabai, the Public Health Ministry’s lawyer in charge of the case, disputes both claims.

‘‘After the regulation comes into force on Oct 2, the companies will have another 180 days to sell off the old version packaging and prepare their new package designs,’’ he said.

Mr Jirawat said the ministry invited tobacco companies to join hearings in May.

Anti-smoking leaders believe the court will decide against the tobacco companies as has been the case in several other countries where similar suits were filed.

We will likely know within a month, Mr Jirawat says.

Adapted from a story by Paritta Wangkiat in today's Bangkok Post.

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adequately: good enough or large enough for a particular purpose - อย่างพอเพียง, พอประมาณ

Administrative Court: the court which deals with disputes between the private sector and government agencies - ศาลปกครอง

association: an official group of people who have joined together for a particular purpose - สมาคม

come into force: to take effect; to begin to be used or required - ส่งผล

complain: to say that you are annoyed, unhappy or not satisfied about somebody/something - บ่น, ร้องทุกข์

consult: to ask for information or advice from someone - หารือ

court: the place where legal trials take place and where crimes, etc. are judged - ศาล

dispute: to say that something such as a fact is not true or correct - โต้แย้ง

enforcement: the process of making sure that something happens, especially that people obey a law or rule - การบังคับใช้กฎหมาย

enlarge: to make something bigger - ทำให้ใหญ่ขึ้น, ทำให้ขยาย

filed: to take official action, e.g., to make a formal complaint - ยื่นฟ้องร้อง

injunction: an order form a court that prevents someone from doing something - คำสั่งคุ้มครองชั่วคราว, คำสั่งห้าม

issue: to officially give out - ออก

label: a piece of paper, etc. that is attached to something and that gives information about it - ฉลาก, แถบ

lawsuit: a case that a court is asked to decide involving a disagreement between two people or groups - คดีที่ยื่นฟ้องต่อศาล

lawyer: an attorney - ทนาย

lodge a complaint: to make a formal statement to someone in authority that someone has done something wrong - ยื่นคำร้อง

prevent: to stop somebody from doing something; to stop something from happening - ขัดขวาง, กัน, กีดขวาง

profit: money that you make from selling goods and services after all your costs have been paid - กำไร

proposed: suggested as an idea for a group to consider - ถูกเสนอ

reduce: to make something smaller or less in amount, size, importance etc - ลดลง

regulation: an official rule that controls the way that things are done - กฎระเบียบ

scare: to make someone feel frightened or worried - ทำให้กลัว

surface: the outside or top layer of something - ผิวหน้า, ผิวภายนอก, ด้านนอก

suspend: to stop for a period of time - ยกเลิกชั่วคราว, ระงับชั่วคราว

take effect: to begin to be used or required - ส่งผล

version: a particular form of something which varies slightly from other forms of the same thing - ชุด, เวอร์ชั่น

visible: able to be seen - ที่มองเห็นได้

warning: an action or statement telling someone of a possible problem or danger - คำเตือน, การเตือน

Related search: warning labels, cigarettes, Public Health Ministry

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