Most children are told to move away from their television sets and do their homework _ but not their teachers.
A new TV programme starting in April is aimed at teachers to help them improve their teaching skills.
The programme will be run on ThaiPBS, Nation Channel and TrueVisions for 15 minutes every day.
Deputy Education Minister Chaiwuti Bannawat said the government had allocated 1.1 billion baht from the Thai Khem Khaeng economic stimulus package to produce the Teacher TV show to help teachers develop their skills and advance their careers.
The programmes will feature teaching techniques, tips and tricks, curriculum management and success stories from outstanding teachers, Mr Chaiwuti said.
The Teacher TV project will be run by the Office of Higher Education Commission (Ohec). In addition to ThaiPBS, Nation Channel and TrueVisions, the programme will air on Uninet, the ICT infrastructure for research, teaching and academic service run by Ohec, and its internet protocol TV (IPTV) services.
The ministry will soon sign a memorandum of understanding for the project with three universities. Chulalongkorn will be in charge of managing the programme, and Mahidol and Burapha will produce content, Mr Chaiwuti said.
The deputy minister said the initiative would work far better than conventional seminars or workshops, which are too dull and fail to meet teachers' needs.
Teachers could watch the programme whenever they wanted, just like seeing a movie, he said.