CORPORATE ENGLISH CONSULTING
With the world of business currently undergoing radical changes, there is an increasing need to be able to quickly evaluate the financial state of a company.
This is especially significant with regard to the solvency and financial soundness of a company that may be under review.
Problems can arise when a company buyout decision, or a decision to offer a merger, is made on the basis of information that was not wholly accurate or not conveyed in an accurate way. When an evaluation fails, sometimes vital information is not conveyed clearly and mistakes occur during the evaluation process.
What is needed, therefore, is clear language that enables this process to be completed swiftly and accurately. Here are some strategies for presenting company data in a way that others can readily understand.
To begin with, when describing trends in business, you might use the following main verbs (in the appropriate tense, of course): rise, fall, increase, decrease and remain, to name just a few.
For example, if the company has enjoyed a modestly successful financial year, you could say: "During the last three quarters, sales rose by only 5 percent", or "The company shares remained stable throughout the domestic political turmoil."
You can also use the following phrasal or multi-word verbs: go up, go down, and stay put.
For example, if a company is enjoying a good financial year, you could use the following language: "We recommend the merger as the company shares went up throughout 2009."
If the company is not doing well financially, you could say: "We ask the board to discontinue the buyout as the forecast for XYZ Plastics in 2010 is that their share value will go down."
Two common ways that people describe developments in business are the following.
First, it is common to use a verb + adjective + noun combination of one of the main or phrasal verb structures above.
For example, you could use the following complex sentence to describe a problematic market situation that is affecting a company's performance: "Because of the trend for people living alone these days, the market share of family homes developer, BigSpace, has shown a significant decrease."
Second, it is common to use a verb + adverb combination if you want to describe trends where something radical or important happened within a company.
Common adverbs are among the following: sharply, slowly, dramatically and significantly.
For example, "To add to our liquidity crisis, the bank won't lend us any more money because our sales have decreased significantly over the last six months."
It is of equal importance to enunciate these words and structures because, as everyone knows, mistakes in the conveyance of vital information cost money.
Four main patterns of pronunciation are the following: first-syllable stress on a two-syllable word; second-syllable stress on a two-syllable word; first-syllable stress on a three-syllable word; and second-syllable stress on a three-syllable word.
For example, the word "figures" has two syllables and the stress is on the first syllable, while the word "remain" also has two syllables but the stress is on the second syllable.
Equally, the word "recruitment" has three syllables and the stress is on the second syllable, while the word "diagram" also has three syllables but the stress is on the first syllable.
Other examples abound, but the most important thing to remember is that the words themselves must be spoken clearly, correctly and at a reasonable pace when they are conveyed orally.
For pointers on using the English language effectively and forcefully in business, visit http://www.CEC.co.th or contact Corporate English Consulting at firstname.lastname@example.org or on 02-248-8306 - 13.