NCR Rubber located in Rayong is one of Thailand's top rubber producers. A profile of the company provides insights into how one of Thailand's export industries works.
Highlighted vocabulary in the article below is defined at the end of the article:
Rubber parts demand on rise
Maker sees sales double in three years
N.C.R. Rubber Co, one of Thailand's largest rubber product manufacturers, is upbeat about the continued bright outlook for construction, projecting its sales to double to 6 billion baht over the next three years.
There are about two to three metres of rubber hose in a car. Though they are tiny, a vehicle could not run without them,’’ Mr Suwat said.
The construction boom, driven by the economic recovery and the government's plan to continue with massive infrastructure projects, particularly mass transit, benefits raw construction materials industries, said NCR managing director Suwat Boonbandansook.
For example, the government's promotion of gasohol fuel helps the company because it is the first gasohol fuel hose producer in Thailand.
The product can accommodate either E20 or E85 gasohol pumps and beefs up NCR's role in the automotive industry. For decades its joint venture, Bridgestone NCR Co, with the Japanese tyremaker Bridgestone manufactured non-tyre rubber products such as air-conditioning hoses and anti-vibration rubber parts.
"There are about two to three metres of rubber hose in a car. Though they are tiny, a vehicle could not run without them," Mr Suwat said.
Government plans for more mass rapid transit in the capital with 88 billion baht worth of extension lines, as well as the Rangsit-Bang Sue route that costs about 70 billion baht, should benefit the company as it supplies bridge bearing parts, pot bearings, and rubber expansion joints for heavy-use industries.
The improved economy and the infrastructure programme has attracted more foreign investment to Thailand and NCR has been a recipient, helped by its 50 years in business with an intensive strategy to brand itself as a hose specialist.
NCR now uses para and synthetic rubber to feed its 5,000-tonne annual production capacity, which mainly produces 12-13 million metres of hose for domestic and export markets. Its export markets cover 55 countries, in 25 of which it sells products under the NCR brand. Overseas markets will contribute a significant chunk of the company's 3 billion baht in sales revenue this year, he said.
Demand this year ensures the company will be able to increase production at its manufacturing facility in Rayong by 25% next year to supply more than 14 million metres of hose. The company aims to increase sales of NCR brand products to 40 countries within three years.
Kenya is the latest destination with strong market potential because of the mining industry, which requires strong mandrel-built hoses.
The company uses natural rubber products from the South, where white, fine quality rubber is made.
Our products are found in gardening hoses, fire extinguishers, and even insecticide cans that use premium grade rubber," he said.
However, he manages the risk stemming from volatile para rubber prices by allowing the use of synthetic rubber in the production process.
(Source: Bangkok Post, Rubber parts demand on rise, Maker sees sales double in three years, 13/09/2010, Walailak Keeratipipatpong, link)
NCR Rubber - a rubber parts company located in Rayong that opened its first factory in 1962 and produces many products including "industrial and automotive rubber hoses, mandrel-built hoses, rubber expansion joints, marine fenders, bridge bearing pads, rubber and sponge profiles, silicone tubes and profiles, and moulded rubber parts" (See website) ยาง
rubber - a highly elastic substance used to cushion blows (See Wikipedia on natural rubber from trees and synthetic man-made rubber)
hose - a long hollow tube used to carry fluids (such as water) from one location to another location (See photo on right and Wikipedia) สายยาง
hollow - having nothing inside เป็นโพรง,เป็นหลุม
fluid - a liquid (a subtance that can flow, has no fixed shape and not a solid or gas ( but not just "water")
elastic - a material that stretches easily and returns to its original shape quickly (See Wikipedia)
cushion a blow - reducing the force of one thing hitting another thing (example: the rubber bumpers on the front and rear of the bus reduce damage if the bus hits something)
profile - a short article or video programme describing the life and work of a person or organization
demand - the need and desire to buy goods and services by households and businesses
double - to become twice as big, twice as much or twice as many เพิ่มเป็นสองเท่า
upbeat - happy and positive because you are confident that you will get what you want มีความหวัง
outlook - what people think will happen in the future อนาคตที่คาดไว้ ภาพรวม อนาคต
bright outlook - people think the future will be good
construction - the work of building or making something, especially buildings, bridges, etc. การก่อสร้าง
vehicle - a car, bus, van, truck, etc. ยานพาหนะ
construction boom - time when many buildings are being built
economic recovery - when the economy gets better (more jobs, higher incomes) การฟื้นฟูสภาพ
massive - very large มหาศาล, ใหญ่โต
infrastructure - the high-cost facilities that everyone in the economy shares (water, roads, electricity, trains) สาธารณูปโภค
mass - large numbers จำนวนมหาศาล
transit - the act of moving from one place to another การเดินทางผ่าน
mass transit - transportation system such as buses, subway and/or trains, moving large numbers of people around a city (See Wikipedia on public transport and rapid transit)
benefit (verb) - when an activity does good things for someone ผลประโยชน์
raw - materials in their natural state before being processed or used in manufacturing
construction materials - building materials, materials such as cement, concrete and iron bars, rods and girders used to build buildings (See Wikipedia)
promotion - giving an employee a higher position or job than they already have
gasohol fuel - a mixture of ethanol with gasoline (See Wikipedia on common ethanol fuel mixtures)
producer - a company that makes a certain product in their factories ผู้ผลิต
accommodate - is able to accept (here: able to accept gasohol as fuel to make the car work)
ethanol - "the most widely used renewable biofuel today. Ethanol is made by converting starch crops into sugars, the sugars are fermented into ethanol which is then distilled into its final form"
E20 - 20% ethanol mixed with 80% gasoline
E85 - an ethanol fuel mixture of around 85% ethanol and 15% gasoline, widely used as a fuel in Brazil and Sweden, becoming increasingly common in the United States, mainly in the Midwest where corn is a major crop, there are about 1500 gasoline stations selling E85 to the public in the US
eco fuel, alternative fuels, biofuels, biofuel substitutes for gasoline - gasoline substitutes such as ethanol from agricultural crops such as sugar, corn, cassava, or palm oil (See Wikipedia on biofuels,biodiesel, and list of energy crops)
gasoline pumps - the machine at a gas station used to put gasoline into cars
gasohol pumps - like gasoline pumps but puts gasohol in cars instead
beefs up - makes greater, strengthens
role - the position or purpose that someone or something has in a situation, organisation, society or relationship บทบาท
decades - periods of ten years เป็นสิบๆปี
joint - do some activity or project together; belonging to or shared between two or more people ความร่วมมือกัน
venture - a new activity, usually in business, which involves risk or uncertainty ธุริกิจเสี่ยงแต่สามารถทำกำไรได้
vibration - a very small shaking movement that is fast and continuous
mass rapid transit - same as "mass transit" above (but stressing that it is "quick")
rapid - very fast, happening quickly อย่างรวดเร็ว
capital - money invested in a business
extension - an increase in the power of effect of something ขยายขอบเขตออกไป
extension lines - extra train lines to go to more places farther away
route - the way that planes, buses, trains, or ships travel regularly เส้นทางของรถ เรือ เครื่องบิน,etc.
benefit - to help someone มีประโยชน์ต่อ
bearing - a mechanical part that separates moving parts and is able to bear a load (See Wikipedia)
bear a load - carry or holding up something heavy
bridge bearing - (civil engineering) "The support at a bridge pier carrying the weight of the bridge; may be fixed or seated on expansion rollers" (Source: Answers.com)
pot bearings - (civil engineering) another kind of "bearing" (See article, challenge: find definition of this term on the web)
expansion - when something increases in size, number or importance การขยายออก
joint - a connection, a place where two parts of something are connected
investment - taking your money and putting it into projects to make a profit or earn interest (buying stock shares, bonds, real estate)
recipient - a person who receives something
intensive - involving a lot of effort, energy, or attention
strategy - a plan to achieve a goal over a longer period of time (longer than a "tactic")
brand (noun) - a type of product made by a particular company ตรา, ยี่ห้อ
brand (verb) - create a name for some product (so people can start identifying it and thinking about it)
annual - happening once a year ประจำปี
production capacity - the amount of something that can be produced ความสามารถในการ (ผลิต)
domestic - ในประเทศ within the country
contribute - when one person among many gives things (resources) to a project
significant - important สำคัญ
chunk - a part of something
contribute a significant chunk - give many important things (resources) to a project
revenue - income from taxes or business activities รายได้
facility - a building used for a particular purpose
manufacturing facility - a factory, a building used for making goods (manufacturing goods)
destination - 1. the place where someone is going จุดหมายปลายทาง, 2. a place where tourists go
potential - the possibility of success ที่มีศักยภาพ ที่เป็นไปได้
strong market potential - has a good chance of being sold to many customers in a market (and gaining a large market share of the market)
natural - found in nature (not made in a factory by humans) ตามธรรมชาติ
fine quality rubber - high quality rubber
fire extinguishers - a can of chemicals used to spray on a fire, to end (put out) the fire
insecticide - chemicals to kill insects
premium - the highest (the highest price for the highest quality)
premium grade - the highest level of quality of a product offered by a company
premium grade rubber - the highest level of quality of rubber you can buy
risk - danger, how likely or possible it is for a bad event that causes harm and damage ความเสี่ยง
stemming from - coming from, being caused by
volatile - changing quickly and unpredictably, so that the public does not know how to react and plan for the future เปลี่ยนแปลงอย่างทันทีทันใดและโดยคาดการณ์ไม่ได้
process - a series of actions that you take in order to achieve a result แนวทางปฏิบัติ, กระบวน, วิธีการ
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