The reopening of CentralWorld, the debut of a hot doughnut brand and the launch of a food & drink festival has revived shopping at Ratchaprasong.
A customer enjoys her Krispy Kreme doughnuts as a huge line of enthusiasts forms outside Siam Paragon yesterday to await their turn. SOMCHAI POOMLARD
CentralWorld reopened yesterday after the devastating fires that followed the May 19 riots. Was this just a symbolic opening of a small part of the giant complex or was it much more substantial? What else happened yesterday to remind people in the Ratchaprasong area of the “good old days” before the political troubles began.
Back with a Vengeance
Ratchaprasong has sprung back to life with the reopening of CentralWorld, the debut of a hot doughnut brand and the launch of a food & drink festival
The shopping atmosphere at Ratchaprasong returned to normal yesterday with the reopening of CentralWorld after four months of renovation to repair fire damage from the May 19 riots.
Several thousand shoppers rushed into CentralWorld to queue on the ground floor to buy cash vouchers for 1,000 baht but worth double the value.
Next door, things were far from quiet at its archrival Siam Paragon. The new tenant, Krispy Kreme, opened its first outlet with a bang as long lines of customers snaked across the huge mall and spilled onto the streets, eager to take their first bites of the popular doughnuts from the United States.
At the same time, the Ratchaprasong Square Trade Association (RSTA) unveiled the "Taste it all@Ratchaprasong Food Festival" to spur tourism from now until Nov 15.
Deputy Bangkok Governor Teerachon Manomaiphibul, front in white jacket, and Central Group executive chairman Suthichai Chirathivat, take an escalator as they celebrate CentralWorld’s reopening yesterday, four months after it was damaged by fire during the May 19 violence. WISIT THAMNGERN
"The reopening of CentralWorld yesterday was different from its launch three to four years ago when we gradually opened it in phases. This time, we opened up 80% of the total plaza space. With more experience, we believe everything is ready: from building, decoration and product merchandise to security systems," Kobchai Chirathivat, president and CEO of Central Pattana Plc, the developer of CentralWorld.
He expected about 100,000 visitors on the first day of the reopening before rising to 150,000 to 200,000, the same level as before its closure, by year-end.
CPN plans to spend 150 million baht on marketing activities to promote the shopping complex. Of the total, about 15-20% will be spent to lure back foreign tourists to shop at CentralWorld.
Mr Kobchai said the company expected CentralWorld to book 200-300 million baht in sales in the last three months of this year, compared to 500-600 million baht last year. Sales of CPN this year are expected to reach 11-12 billion baht, up 10% from the year before.
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devastating – destroying a place or thing completely or causing great damage ทำลายล้าง
riot – a violent protest by a group of people ความไม่สงบ การจลาจล
symbolic – representing something important, but not the real thing เป็นสัญญาณ เป็นสัญลักษณ์
complex – a large building with various connected rooms or a related group of buildings
substantial – important or serious สำคัญ
remind – to make someone think of something they have forgotten or might have forgotten เตือนความจำ
enthusiast – someone who is very interested in something or excited by it and spends time doing it or learning about it ผู้มีความกระตือรือร้น
with a vengeance – happening in an extreme way or with a lot of force
spring (past form sprung) – to happen or to appear suddenly and quickly ทะลึ่งพรวด
debut –being introduced to the public for the first time การเปิดตัว
brand – a type of product made by a particular company ตรา, ยี่ห้อ
launch – an event to celebrate or introduce something new การเริ่มปฏิบัติการ, การออกตัวของสินค้า
festival – an event that is held to celebrate a particular thing or activity เทศกาล
atmosphere – the mood or feeling that exists in a place บรรยากาศ
renovation – making something old look new again by repairing and improving it, especially a building การตบแต่งหรือซ่อมปรับปรุงสถานที่
queue – to stand in line waiting for something ต่อแถว
cash – money in the form of notes or coins เงินสด
voucher – an official piece of paper that you can use instead of money to buy a particular product or service ใบสำคัญจ่าย
double – to become twice as big, twice as much or twice as many เพิ่มเป็นสองเท่า
archrival – of someone who is your main competitor or opponent คู่แข่งสำคัญ
tenant – someone who rents a flat, house, office, piece of land etc from the person who owns it ผู้เช่า
outlet – a shop or place where a particular product is sold ร้านค้าขายปลีก , ร้านขายสินค้าจากโรงงาน
snake – to move in or have a series of long curves คดเคี้ยวไปมา,เคลื่อนตัวเหมือนงู
unveil – to announce officially something new เปิดเผย
spur – to cause something to happen ก่อให้เกิด
eager – wanting to do or get something very much or enthusiastic about something that will happen กระตือรือร้น
phase – a particular period of time during the development of something ช่วง, ระยะ
total – complete ทั้งหมด
decoration – the activity of making a place look nice การตกแต่ง
merchandise - goods that are bought and sold ผลิตภัณฑ์, วัตถุที่ซื้อขายกัน
level – the amount of something, especially when it can be counted or measured ระดับ
lure – to attract something ล่อใจ, หลอกล่อ, ยั่วยวน