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App store fever

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As mobile phones converge with the internet, even casual users will be creating cross-platform apps. 


The following is an extract from a longer article which can be found here.

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TECHNOLOGY: App store fever by Suchit Leesa-nguansuk

Rapid rise of powerful and affordable mobile devices creates huge opportunity for consumers and  alike.

...K.F. Lai, the chief executive of BuzzCity, said Thailand was in the top-four high-growth markets for mobile advertising in Southeast Asia, thanks to the proliferation of smartphone users

The Singapore-based mobile media firm expects to earn US$1 million from mobile advertising in Thailand this year. Most would come from games via smartphones and tablets.

Ted Iannuzzi, the CEO of Didmo of Sweden, said mobile applications were moving into cross-platform content. As well, web-based development tools are enabling casual users who lack programming knowledge to create apps. They can be distributed via low-cost SMS, e-mail-to-mobile, or through automatically generated QR Codes.

"This trend has brought a change to the industry by putting mobile content creation in the hands of individual users," he says.
The shift from feature phones to smartphones is forecast to expand downloads of applications by two to three times, says Pratthana Leelapanang, assistant vice-president for value-added services of Advanced Info Service (AIS).

Thailand's mobile application download market is forecast to worth 600 million baht this year and to reach one billion baht in 2013, he said.

AIS now has 15,000 applications in its App Store supporting Java and Symbian operating systems. It is on the verge of expanding into Apple iOS and Android platforms.

We aim to have between 8.5 million and 9 million data users this year, up from 7.5 million last year," he said.

Pakorn Pannachet, head for value-added services of DTAC, said Thai mobile data users were expected to reach 17.5 million this year.

Utai Khumkong, deputy director for mobile internet convergence of True Move, said the company was developing digital games for tablets and smartphones to accommodate cross-platform applications.

True expects its App Center revenue to grow by 20-30% this year, from 100 million baht last year.

Thanapongphan Thayarattakul, the managing director of 23 Perspective, an online and wireless communication services provider.

His company's Amazing Thailand app, developed for Tourism Authority of Thailand, has been downloaded by 100,000 people - 80% of them foreign tourists and expats - since its inception late last year.
It plans to provide a Thai-language application for the TAT with enhanced features in June, promoting it as a trip planning assistant with hotel, dining and sightseeing information...

(Source: Bangkok Post, TECHNOLOGY, App store fever, 16/02/2011, Suchit Leesa-nguansuk, link

application -
a computer program that helps a used do some useful task, also known as an "app", the popularity of the word has increased recently with the widepspread use of mobile devices such as the iPhone, IPad and Android devices (See Wikipedia)
app - short for "application"
app store - an online store for buying apps, the most famous being Apple's "App Store" (See App Store in Wikipedia
mobile applications - applications that run on mobile phones

converge -
come together to become one, meeting, uniting บรรจบกัน
convergence - a coming together (of things that are not normally together), two things moving towards joining and unifying with each other การมาบรรจบกัน
mobile internet convergence - the gradual slow process of mobile phones and the internet becoming one unified technology
accommodate - to prepare what is needed for something ปรับตัว, to provide a place for someone or something, do things to meet or satisfy the needs of someone or something ให้ที่พักพิง

platform - computing platform. like an "operating system" a software system that allows other software and programs to run on top of it, can range from a notebook to a mobile phone to an tablet computer (See Wikipedia)
cross-platform - works on more than one type of platform: mobile phone, notebook, iPad, Android Tablet, etc...
cross-platform content - content that can be viewed or read on more than one platform
cross-platform applications - applications that can run on more than one platform

sprout -
when new leaves or shoots begin to grow out of a plant, bud, grow, shoot up แตกหน่อ, งอก, ออกหน่อ
sprouting up like mushrooms -
like mushrooms growing suddenly out of the ground in the forest after a fresh spring rain

fever - 1. when people are very excited and enthusiastic about something, 2. an abnormally high body temperature ไข้สูง
affordable - not expensive, so you are able to buy it with the money you have ไม่แพง
opportunity - a situation when it is possible to do something that you want to do (See glossary)
consumers - people who buy goods and services (individuals and families)

content - the stories and articles in a newspaper or magazine, the subject, ideas, or story that a piece of writing or a radio or television programme deals with เนื้อหา,สาระ
content development - the process of creating content (use of "development" comes from "software development")
software development - the work of producing software (= computer programs that perform automated tasks for people) (See Wikipedia)
content developers - all the workers involved with creating content, from writers to computer programmers to camera operators to presenters

executive - the highest level managers in a company
Chief Executive Officer (CEO) - the highest level manager in a company (the manager who manages all other managers, the manager at the top of the pyramid or hierarchy of managers) 
media - radio, television, newspaper, the Internet, considered as a group สื่อ
firm - a business or company บริษัท
proliferation - a sudden increase in the number or amount of something การเพิ่มจำนวนอย่างรวดเร็ว
smartphones - mobile phones that offer advanced features so they become a lot like a computer (See Wikipedia)

tablet - same as "tablet computer"
tablet computer -
a flat computer that looks like a book and is easy to carry and hold (See Wikipedia)

web-based development tools - programs on internet webpages that help people write programs and develop content
enabling - helpling people to do things
casual users -
people who are not experts (or computer programmers), who do not have a lot of time to spend on some task or activity
lack - do not have ขาดแคลน
distributed - made available to customers (through stores and middlemen or the internet, for example)
generated - created

QR Code - a two-dimensional barcode readable by camera phones, made from black patterns arranged in a square pattern on white, the information encoded can be text, URL or other data, common in Japan where it was created by Toyota in 1994, QR is the abbreviation for Quick Response (See Wikipedia)

trend - a new development in clothing, make-up, etc, a gradual change ทิศทาง แนวโน้ม
creation - the act of making something new การสร้าง
individual - a person (considered separately from their society or community) บุคคล
shift - change

feature - an important part of aspect of something, one of the things that a product can do, one of the things (colour, size, function) that is part of a product's description, a characteristic ลักษณะอาการ, สิ่งที่แสดงออกถึงกิริยาท่าทางหรือสภาพ (บาลี/สันสกฤต)
feature phone - a mid-level mobile phone with features and price between smartphones and the cheapest phones (See Wikipedia)
enhanced features -
features that are made better and improved in a product, compared to previous versions of a product

forecast - a statement about what will happen in the future based on information available now พยากรณ์
expand - to become larger ขายตัวออกไป
assistance - help (given to someone)
value-added service - extra services such as applications that customers can purchase beyond the normal communication service (internet or mobile phone voice communications)

Java - a popular programming language used for mobile phone apps, the version of Java running on Android phones is important for Android apps ("Android Market is the online app store run by Google...Developers write primarily in the Java language, controlling the device via Google-developed Java libraries") but Android Java is not the same as the Java standard for mobile phones (See Wikipedia and read article on Android version of Java)

Operating System (OS) - on a computer the software system that connects computer programs and software to the hardware (See Wikipedia)
proprietary operating system -
operating system software that is owned by a company (for example, Microsoft) 
open source operating system -
operating system software that is not owned by a company

Symbian - "an open source operating system (OS) and software platform designed for smartphones and maintained by Nokia. The Symbian platform is the successor to Symbian OS and Nokia Series 60; unlike Symbian OS, which required an additional user interface system, Symbian includes a user interface component based on S60 5th Edition. The latest version, Symbian^3, was officially released in Q4 2010, first used in the Nokia N8. On February 11, 2011, Nokia announced that it would migrate away from Symbian to Windows Phone 7" (See Wikipedia)

on the verge of - is just about to happen, will happen after a very short period of time
Apple iOS -
"iOS (known as iPhone OS prior to June 2010) is Apple's mobile operating system. Originally developed for the iPhone, it has since been extended to support other Apple devices such as the iPod touch, iPad and Apple TV. Apple does not license iOS for installation on third-party hardware" (See Wikipedia)

Android - Android operating system, Google's platform for mobile phone and tablet software based on Linux and providing data storage, text messaging, a web browser, and video-audio-image support, as well as several other features (See Wikipedia)
aim - hoping to achieve some goal  เป้าหมาย จุดมุ่งหมาย
data - facts or information used for making calculations or decisions ข้อมูล

services - บริการต่างๆ things produced in service industries, not a physical good that can be bought, a waitress and a cook in a restaurant provide a service, technically: a sequence of activities that does not result in ownership of the outcome (See Wikipedia on services and the goods and services continuum)
expected - believe will happen คาดว่า (จะเกิดขึ้น)
deputy - the person whose rank is immediately below that of the leader of an organisation รอง, ตัวแทน,ผู้รักษาการแทน

revenue - income from taxes or business activities รายได้
online - connected to the internet
wireless - radio, communication without wires (for example, most modems in houses nowadays are wireless) ไร้สาย (การติดต่อสื่อสารผ่านวิทยุ คลื่นวิทยุ ไร้สาย)
expats - people who live in other countries outside their own country, they live a long time in a country but they are not citizens of that country 
inception - the beginning, the creation of something new
provide - to give someone something that they want or need

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