39th National Book Fair | Bangkok Post: learning

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39th National Book Fair

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The cherished annual event for book lovers with books covering every imaginable field. 

Book Fair

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Open a book, open the world by Pinnachan Dangulavanich

If we go by the number, then 39 should indicate a success.

Yes, we're talking about the 39th National Book Fair and Bangkok International Book Fair 2011, the cherished annual event for book lovers, which is set to open today at the Queen Sirikit National Convention Center (QSNCC). Organised by the Publishers and Booksellers Association of Thailand (Pubat), the event will run until April 6.

The national book fair began as a low-key event held along a small street beside the Education Ministry. Since more and more have Thais adopted reading habits, the [book] market expanded and so we had to find an appropriate place that has a vast space and was also easily accessible, which is why we moved to the QSNCC about 11 years ago," said Pubat President Risuan Aramcharoen.

And the success of the book fair reflects the expansion of the reading culture in our society, she added.

Every year we have more publishers, books, and customers. This year, we expect some 400 publishers, with more than 2,000 new publications, and about 1.4 million customers.

With "Open a Book: Open the World" as its theme, the event will embrace a myriad of premium-quality educational materials and books covering every imaginable field.

"This year's theme is to promote the vision that books and reading can be a passport to an endless world of knowledge. Reading helps increase the immune system of thought; readers can gain access to information that enables them to develop their vision and creative thinking [skills]," she noted.

Though, she conceded, the fair seems to cater more to Bangkok readers.

"We admit that reading culture hasn't really grown in the outer provinces as much. However, Pubat has made moves to reach outside Bangkok, starting with the Ubon Book Fair 2010 held in Ubon Ratchathani. And this year, we will launch another event at Pacific Park Sriracha Chonburi from June 25 to July 3," she said, adding that Pubat must take into consideration local interests when deciding to hold a regional book fair.

When asked if the book fair had an adverse effect on individual book stores - since research has indicated that book stores have fewer customers during the fair - Risuan said that it was not so.

The fair attracts customers because of its variety, rather than discounted prices. It offers all kinds of books from almost every publisher and bookseller. Some publishers use it as an opportunity to launch new books and organise talks by award-winning authors, poets and illustrators. Customers don't receive these services from general book stores. And book stores that offer discounts on books can still draw customers. in.

Pubat encourages bookshops to hold promotional campaigns in their stores during the 13-day fair, as this would help increase income and boost reading culture.

What about new reading trends such as e-books? Does she see it as a threat?

From a business viewpoint, we have to go forward and adjust ourselves. Now we are waiting to see how deeply e-books are involved in people's reading habits. If e-reading grows immensely, it will be a new page for the book fair.

Still, e-books have their shortcomings, as not everything can be put into electronic format. Besides, paper-form books will still play an important role in our reading culture.

Launching new books in paper form before digitalizing them may be a way to solve that problem for the best-sellers, while e-reading is more suitable for reference books because it is more convenient and reduces publishing costs.

Risuan said she could not say exactly which direction the book fair would develop in, as it is up to the reading trend and the market. The book fair offers a great experience to all book lovers - hearing first-hand from their favourite authors and getting their autographs, having their pictures taken with their cherished mascots and storybook characters, and participating in a variety of learning activities.

The 39th National Book Fair and Bangkok International Book Fair 2011 runs from today until April 6, from 10am-9pm. Free admission. Visit www.thailandbookfair.com for details

(Source: Bangkok Post, Open a book, open the world, 25/03/2011, Pinnachan Dangulavanich, link

cherish -
love (here: many people love it)
annual - happening once a year ประจำปี
set to - scheduled to, ready to
publisher - a company that prints books as a business
publishing - the book-making industry consisting of all the publishers for a given language (See Wikipedia)

national -  for the whole country
low-key - casual, not formal (not official or very important or known very much)
- started using, started having 
habit -
some action done often without even thinking about it ความเคยชิน
appropriate place -
a good place, a suitable place (a place that has every that is needed for the event)
vast space - a very big area
easily accessible - when people can get it easily, when they need it
accessible - can be used by
vast - extremely large in area, size, amount, etc. กว้างใหญ่, มหาศาล, มหึมา, ส่วนใหญ่
reflects - shows
expansion - when something increases in size, number or importance การขยายออก
reading culture - all aspects and dimensions of the reading activities of a group of people
society - a large group of people living together (often a whole country) with shared histgory, traditions, rules and laws สังคม

theme - the main subject of something ใจความสำคัญ, ประเด็นหลัก
embrace - to accept something such as a belief, idea, or way of life ยอมรับ น้อมนำมา
myriad - in very large numbers
premium-quality - of the highest quality
imaginable - that you could create with your imagination
field  - area of knowledge
books covering every imaginable field - books on very possible subject 

vision - the ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way วิสัยทัศน์
a passport to - here meaning: a way of reaching some goal or doing something you want to do (a passport for trips in your imagination)
immune system - the system that detects and protects the body from disease and foreign substances (See Wikipedia)
immune - cannot be affected by negative events, able to escape from negative events
access - the right or opportunity to have or use something ได้รับสิทธิ์หรือโอกาสในการใช้
gain access to - get, be able to use something
creative - creating and developing new original ideas, especially in art or literature
skills - a type of work or task requiring special training and knowledge ทักษะ ความสามารถเฉพาะทาง
concede - admit unwillingly that something is true ยอมรับ
cater to Y - provide things or products that people in group Y want
admit - to agree that something is true ยอมรับ
launch - to start selling a new product or service to the public เริ่มต้น เริ่มโครงการ
consideration - giving careful thought to something before making a decision
take into consideration - include this information when you make a decision about something
local - in or related to the area that you live, or to the particular area that you are talking about ท้องถิ่น
local interests - the things that interest the people who live in some small local area (here: what people in the town like to read)
adverse - having a negative or harmful effect on something ในทางลบ, เป็นผลร้าย
had an adverse effect on - had a bad effect on
individual - relating to or involving a single, separate person or thing แต่ละบุคคล
indicate - show

attract customers - make customers come to a store (or some place such as a special sale or book fair)
draw customers - same as "attract customers"
variety - many different types of things or people ความหลากหลาย
discounted - (of a price or rate) reduced ชักส่วนลด,ทำให้น้อยลง
opportunity - a situation when it is possible to do something that you want to do (See glossary)
talks - negotiations, formal discussions of problems between different sides in a conflict in order to solve the problem
award - a prize or a sum of money for something good that they did or achieved รางวัล
campaigns - a long series of events staged to achieve a goal or to promote something (for example, an "anti-smoking campaign")
income - money that people or businesses receive from work or from selling things
boost - to increase; to strengthen เพิ่ม; ทำให้มีกำลังมากขึ้น
threat - a danger, something that might cause harm and damage อันตราย, การขู่เข็ญ การคุกคาม ทำให้กลัว
adjust - to change something slightly, especially to make it more correct, effective, or suitable ปรับ
grows immensely - grows by a very large amount, increases a lot

shortcomings - faults and weaknesses
format - the arrangement, design or organisation of something รูปแบบ
electronic format
role - the function or purpose that someone or something has in a situation, organisation, society or relationship บทบาท
suitable - acceptable or right for someone or something เหมาะสม
convenient - easy to use, easy to do

trend - a new development in clothing, make-up, etc (or here: reading) แนวโน้ม
favourite - the ones they like the most
hearing first-hand - hearing with your own ears (not hearing it from another person who saw the event happen)
mascot - a lucky animal, person or object used as a the symbol of a sports team or other organization
admission - the price to enter a place or event ค่าธรรมเนียมในการเข้า

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