A new poll indicates that the popularity of Pheu Thai’s candidate for prime minister has risen significantly.
Pheu Thai’s candidate for prime minister Yingluck Shinawatra greets supporters at the Chiang Mai 700 Years Stadium as she hits the campaign trail in Chiang Mai, her hometown. THITI WANNAMONTHA
Popular Yingluck sets the pace
Democrats 'must revise strategy' to catch up
The Democrat Party needs to revise its election campaign strategy to catch up with the rising popularity of Yingluck Shinawatra, according to Abac Poll director Noppadol Kanikar.
Ms Yingluck's leadership image has improved significantly since the Pheu Thai Party named her as its prime ministerial candidate last week.
The youngest sister of deposed prime minister Thaksin Shinawatra has dominated mainstream media coverage over the past week after she decided to run in the July 3 election as Pheu Thai's No 1 party list candidate.
Ms Yingluck's election campaign in Bangkok's Bang Kapi district on Friday was warmly welcomed by local people, while her first upcountry campaign in Chiang Mai and other northern provinces that ended yesterday drew tens of thousands of supporters who greeted her like a superstar.
The 44-year-old businesswoman-turned-politician has apparently overshadowed Prime Minister Abhisit Vejjajiva and his Democrat Party's campaign.
"There are reasons for the Democrats to fear [Ms Yingluck], considering a sharp increase in her popularity in various aspects," Mr Noppadol said.
Assumption University's poll centre interviewed 2,333 adults in 17 provinces from May 16-21 to gauge public opinion over the leadership images of Mr Abhisit and Ms Yingluck.
The survey was divided into two periods – before and after the nomination of Ms Yingluck as a candidate for prime minister.
The result, released yesterday, showed that Ms Yingluck's leadership image improved significantly in all aspects, such as knowledge and capability, political ethics, honesty, vision, public acceptance and politeness, said Mr Noppadol.
Before the nomination, only 10.9% of respondents said Ms Yingluck has leadership characteristics, but the figure jumped to 20.4% after May 16.
Although Mr Abhisit's overall image was better than his rival's, his popularity has dropped in almost all aspects.
For example, the number of respondents viewing Mr Abhisit as a new-generation politician dropped from 42.8% to 36%, while his public acceptance was down from 49.6% to 47%.
Almost 60% of respondents said they wanted to see a debate between Mr Abhisit and Ms Yingluck.
"Democrats should push for the debate to happen because it will help boost Mr Abhisit's popularity, especially among voters who based their decision on content rather than public appearance," said the Abac Poll director.
The Democrat Party's key figure, meanwhile, shrugged off the poll's findings and vowed to press ahead with the election strategy.
Democrat secretary-general Suthep Thaugsuban said the poll showed that Mr Abhisit's leadership image was far better than that of Ms Yingluck.
Mr Suthep said he gave little weight to the poll as respondents could easily change their minds.
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candidate – a person who is trying to be elected ผู้สมัครรับเลือกตั้ง
campaign trail – the events and activities that are part of an election campaign กิจกรรมในการรณรงค์หาสียง
set the pace – to be first, fastest, most successful, etc, in a competition at a particular time
revise – to change, improve, or make additions to something แก้ไข, ปรับปรุง
strategy– a plan or method for achieving something, especially over a long period of time ยุทธวิธี, แผนการ
popularity – a situation in which someone or something is liked by many people ความเป็นที่นิยม, ความเป็นที่ชื่นชอบ
poll – an occasion when a lot of people are asked about what they feel about something – การสำรวจความคิดเห็น
image – an opinion that people have about someone or something ภาพลักษณ์
significantly – in an important way อย่างมีความหมาย, อย่างสำคัญ
deposed – forced from a position of power ที่ถูกปลด ไล่ออกจากตำแหน่ง
dominate – to control, to be the most important thing ครอบคลุม ควบคุม
mainstream – accepted or used by most people; considered ordinary or normal ทั่้วๆ ไป
media – newspapers, television, radio, etc. สื่อ
coverage – the reporting of news and sport in newspapers and on the radio and television การรายงานข่าว
party list (proportional representation system) – a system that gives each party in an election a number of seats in relation to the number of votes its candidates receive ระบบสัดส่วน, ระบบปาร์ตี้ลิสต์
local – in or related to the area that you live, or to the particular area that you are talking about ท้องถิ่น
upcountry – areas outside of the Bangkok area; connected with an area of a country that is not near large towns ต่างจังหวัด, ที่อยู่ในชนบท, ที่อยู่ห่างไกลจากเมือง
apparently – based only on what you have heard or think, not on what you are certain is true; seemingly ตามที่ได้รู้มา
overshadow – to cause someone or something to seem less important or less happy ทำให้ลดความสำคัญลง
aspect – one part of a situation, problem, subject, etc ด้าน,มุม
interview – to ask someone questions for a poll, a newspaper article, television show, etc. สัมภาษณ์,
gauge – to make a judgment or guess about a situation, action or person based on the information that you have ประเมิน, ตัดสิน
nomination – an official suggestion that someone should get a job การเสนอชื่อเข้ารับตำแหน่ง
improve – to get better ดีขึ้น
release – to allow something to be shown or known to the public or to be available for use เปิดเผย, ปล่อยข่าว
capability – the ability to do something ความสามารถ
ethics – a set of principles people use to decide what is right and what is wrong จริยธรรม
vision – the ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way วิสัยทัศน์
respondent – someone who answers questions — ผู้ตอบคำถาม/แบบสำรวจ
characteristic – a typical feature or quality that something/somebody has ลักษณะนิสัย, ลักษณะพิเศษ
overall – total; including all the things or people that are involved in a particular situation; general ทั้งหมด ทั่้วไป
rival – a person you are competing against or opposing คู่แข่ง
generation – a group of people in society who are born and live around the same time รุ่น (คนรุ่นต่างๆ)
debate – a discussion in which people or groups state different opinions about a subject การอภิปราย, การโต้วาที, การถกเถียง
boost – an action or event that helps something to increase, improve, or become more successful การส่งเสริม
content – the subject, ideas, or story that a piece of writing or a radio or television programme deals with เนื้อหา,สาระ
appearance – the way that somebody/something looks on the outside ลักษณะภายนอก
key – most important ที่สำคัญ
figure – someone who is important in some way บุคคลสำคัญ
shrug off – to show that something does not worry or upset you ไม่เอาใจใส่, ไม่สนใจ
vow – to make a formal and serious promise to do something สาบาน, ปฏิญาณ
weight – importance ความสำคัญ