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Hollywood's magnetic tourism appeal

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New tourism routes follow the action in blockbuster Hangover 2, so powerful is the hypnotic effect on tourists. 

Hollywood in Thailand

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ENTERTAINMENT: Hangover 2 spawns new tourism route by Chadamas Chinmaneevong

The Thai tourism industry can thank the Hollywood film Hangover 2 for creating a new tourism route for fanatics wishing to follow the movie's shooting locations in Thailand.

"Hangover 2 has helped to promote Thailand and after its success, several foreign filmmakers are more confident about shooting their movies here," said Wansiri Morakul, the director of the Thailand Film Office, a unit of the Department of Tourism (DOT).

Several media outlets wrote columns detailing the shooting locations, bolstering their popularity with tourists.

The past two years, a number of foreign film productions were worried about shooting their movies in Thailand due to the political turmoil, she said. However, revenues from foreign movies, features, documentary films, advertising and music videos did not drop.

The DOT reported 578 foreign productions were filmed in Thailand last year, generating 1.87 billion baht in revenue for the country, up from 496 films and about 900 million baht in 2009.

During January to May of 2011, there were 287 foreign films shot here generating 621.66 million baht in revenue.

Ms Wansiri said most foreign movies prefer to shoot in locations such as Phulay Bay Ritz Carlton (Krabi), a speedboat on the Chao Phraya River, Chinatown in Bangkok, Chiang Mai Monastery and the Sky Bar at Lebua, State Tower.

"This is proof that Thailand is still safe for film productions and we project revenue from foreign shoots will reach 2 billion baht this year," she said.

Thailand offers a value-added tax (VAT) refund in cash and is considering 20-25% tax credits for foreign filmmakers who do business here.

Sasisupa Sungvaribud, president of the Foreign Film Production Services Association (FSA), said although Hangover 2 has made foreign filmmakers more confident, there are still some unfavourable issues for foreign film companies.

She pointed to tax incentives as key to attracting foreign filmmakers, but the government has stalled on passing any.

"If we don't offer them any incentives, there are plenty of other places that will," said Ms Sasisupa.

For example, South Korea offers a tax refund of up to 25% of total expenditures when shooting in its country.

(Source: Bangkok Post, ENTERTAINMENT, Hangover 2 spawns new tourism route, 19/07/2011, Chadamas Chinmaneevong, link

hangover -
the bad feeling that a person has after a night of heavy drinking (symptoms include headache, nausea, sensitivity to light and noise, lethargy, dysphoria, diarrhea and thirst, depression, and anxiety), "hypoglycemia, dehydration, acetaldehyde intoxication, and glutamine rebound are all theorized causes of hangover symptoms" (See Wikipedia)

The Hangover - a 2009 movie made in the US about some guys who have a bachelor's party (stag party) and "who awake in Las Vegas after a bachelor party to find they have no memory of the previous night's events and are missing their friend Doug (Bartha) whose wedding is scheduled to occur the next day. The story was partially inspired by the filmmakers' real-life misadventures" (See Wikipedia)

The Hangover II -
the sequel to the first film "The Hangover" which is reviewed here (See Wikipedia)

sequel - the next movie in a series of movies    

spawn - create (something new)

route -
the roads used to go from one place to another เส้นทาง   
tourism route - a series of tourist destinations in a country that tourists like to travel to see (sightseeing) or just stay at and relax with friends (hang out)

magnet - a material or object that produces an invisibled magnetic field that creats a force that pulls on other magnetic materials, such as iron, and attracts or repels other magnets แม่เหล็ก (See Wikipedia)
magnetic - drawing things toward itself (like a magnet draws iron towards itself), attractive, charismatic, captivating ซึ่งมีเสน่ห์ดึงดูด

appeal – to cause someone to like or want something ดึงดูดใจ ทำให้สนใจ   
tourism appeal - causing people to like it or want it

blockbuster -
a very popular movie (that many people watch)

(noun) - creating a "state of consciousness in which a person loses the power of voluntary action and is highly responsive to suggestion or direction. Its use in therapy, typically to recover suppressed memories or to allow modification of behavior by suggestion, has been revived but is still controversial" (See Wikipedia and Google Definitions)
hypnotic (adjective) - having a controlling effect over the thoughts and actions of people (loss of power of voluntary action)

fanatic –
of someone who has very strong beliefs or interests (that seem unreasonable and strange to others) ผู้คลั่งไคล้  (example: a religious fanatic, a political fanatic, a model railroad fanatic)  

shoot a movie -
useing camera to record the movie's storage and images on film or video
movie's shooting locations - the places that are used to tell and record the film's story (example: the film was shot on location in the middle of a jungle in an Akha village) 

bolstering -
bolstering popularity - making more people interested in it and like it

- being certain of your abilities or of having trust in people, plans, or the future มั่นใจ

- radio, television, newspaper, the Internet, considered as a group สื่อ
media outlets - organisations that provide news and entertainment to the public (such as newspapers, TV stations, radio, and magazines)

turmoil - a situation of great disorder, chaos and confusion ความปั่นป่วน การจราจล
political turmoil - a political sitution with disorder and conflict
revenue - the money that a company makes from selling its product,  income from taxes or business activities รายรับ, รายได้
documentary films - a film or television programme that deals with real people and events สารคดี
proof - some fact or argument that shows the truth of something

value-added tax (VAT) - a tax paid on things that you buy (a percentage of the price), "a form of consumption tax. From the perspective of the buyer, it is a tax on the purchase price. From that of the seller, it is a tax only on the "value added" to a product, material or service, from an accounting point of view, by this stage of its manufacture or distribution." (See Wikipedia)

refund - a reimbursement; an amount of money that is given back to you เงินที่คืนให้
cash - money in the form of notes or coins เงินสด

tax credits -
tax reductions (don't have to pay some taxes that others have to pay)

- subjects that need to be considered ประเด็น
X pointed to Y as Z - person X uses Y as an example of Z

incentives - giving a reward for acting in a certain way รางวัล ผลตอบแทน สิ่งกระตุ้น
tax incentives - reductions in taxes to encourage and make people do things that you want them to do (example: invest in your country's economy)

- important คนสำคัญ
stalled - not moving forward and making progress anymore, delayed ล่าช้า ถ่วงเวลา
plenty - having more than enough of what you need to live อุดมสมบูรณ์

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