Sex for sale paradise is the image Pattaya wants to shed. 10-year master plan focuses on islands nearby, green tourism routes, beaches and public utilities.
Ambitious plans for Pattaya by Karnjana Karnjanatawe
Pattaya has set an ambitious goal to turn the resort town into a world class "greenovative tourism city."
Pattaya will be changed to a sustainable tourism destination.
The mission is based on a 10-year tourism master plan drafted by the Designated Areas for Sustainable Tourism Administration (Dasta).
According to Mayor Ittipol Khunplume, Pattaya will require an estimated budget of 15 billion baht for 132 projects to be implemented in the city and related districts from 2012-22.
The projects include improving public transportation services such as a offering shuttle bus service in town, building a road linking with the motorway, extending the rail link service from Suvarnabhumi Airport to Pattaya and building new ports in Pattaya and Koh Lan.
In addition, there will be plans to improve public utilities such as the water supply, waste water and waste management, a water drainage system to protect the city from floods, water recycling system and renewable energy.
The city also plans to invest in beach recovery projects, promote new tourism routes such as community tourism in Na Kluea and green tourism at Koh Lan and Koh Phai.
Last are projects to promote sustainable tourism such as educating locals about organic farming, allocating areas for biking, improving the environment in Koh Lan and other tourism destinations in Pattaya and nearby areas.
If the master plan succeeds, the number of foreign tourists to Pattaya would double from 5 million to 10 million while the number of Thai visitors would rise from 2 million to 4.2 million over the next decade. The city's revenue from tourism is expected to rise from 68 billion baht to 300 billion baht in 2022.
The master plan would change the image of Pattaya from a rather sleazy nightlife paradise to a green and sustainable destination, said the mayor.
(Source: Bangkok Post, Ambitious plans for Pattaya, 29/08/2011, Karnjana Karnjanatawe, link)
Tourism Industry Vocabulary
image - an opinion that people have about someone or something; the picture of something that people have in their mind, what people think about something ภาพลักษณ์
change image - change the picture that people have in their mind of a place or thing (change opinion)
change the image of Pattaya - change the way that people think about Pattaya
facelift for Pattaya - same as "change the image of Pattaya"
facelift - 1. do something to make a place look better and more attractive; 2. surgery that tightens the skin on the face to make a person more beautiful (See Wikipedia)
sleazy - looks dirty (involving sex), not respectable, badly cared for
nightlife - all the entertainment and social activities (such as bars, theatres and nightclubs) available at night in cities and towns (See Wikipedia)
paradise - 1. a place that is very attractive to a certain kind of individual and has everything they need; 2. a beautiful place; 3. a wonderful place that people believe they go after they die
sleazy nightlife paradise - a place that is the best place to be for some, that has a lot of alcohol to drink and sex for sale, mostly at night
green - concerned about protecting the environment
green tourism - tourism that is concerned about protecting the environment, also called "ecotourism" (See Wikipedia)
community - local people, all the people who live in a local area or place ชุมชน
Community-Based Tourism (CBT) - tourism in local areas, managed by the local people themselves, for the benefit of the local people rather than large corporations located far away (See manuals and Wikipedia and read previous article)
ambitious - have very high goals that are difficult to achieve ความทะเยอทยาน
set an ambitious goal - create a very high and difficult goal for yourself to achieve in the future
sustainable - able to be successfully continued for a long time into the future, can continue to exist over long periods of time ที่ยั่งยืน, ถาวร แบบยั่งยืน ที่ดำเนินต่อไป
destination - the place that someone (such as a tourist) is going จุดหมายปลายทาง ปลายทาง
sustainable tourism - tourism activities that can continue for long periods of time into the future (if a tourism activity destroys the forest or coral reef that the tourists are going to see, this is not "sustainable" or unsustainable) (See Wikipedia and Mekong.org )
sustainable tourism destination - a place such as a park, wildlife area, village, rural area or town that is a popular place for tourists to travel to and where sustainable tourism is practiced
Designated Areas for Sustainable Tourism Administration (Dasta) - "The Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA was set up by virtue of a royal decree on the establishment of the Designated Areas for Sustainable Tourism Administration (Public Organization) B.E.2546 (2003) published in the Royal Gazette, Issue 120, Section 49 ko, dated 2 June 2003. DASTA started its operation on 1 October 2003. The head office is located at No. 118/1 TIPCO Building, floor 31, Rama VI Road, Khwaeng Samsen Nai, Khet Phyathai, Bangkok 1040." (See website)
mission - an important job or task to be completed (accomplished) งาน
master - the controller (the big boss in control of all the smaller ones)
master plan - the big plan that guides all smaller plans
10-year tourism master plan - a plan with biglong-term goals to achieve over a 10-year period
drafted - to write up an official document
budget - the amounts of money that an organisation has available to spend on different things during a period งบประมาณ (See Wikipedia)
estimated budget - the amount of money that they think or believe it will cost (not yet certain about the exact amount)
implemented - when a plan is put into action, actually doing the things in a plan
link - to connect เชื่อม
rail link - a connection between two places by railway (here: airport connection to Pattaya)
port - a place on the water for boats to park and stay for a time at a city or town
public utilities - companies that provide important and essential services like electricity, water, removal of waste water to people living in an area
water supply - the supply of water for people living in an area (from under the ground (groundwater), collected from the rain or river, etc)
waste water - water that has already been used and thrown away by homes and businesses (that must be specially treated before being released into the sea or recycled and used again) (See Wikipedia on wastewater amd sewage treatment)
water recycling system - the system for treating waste water so that it can be used again, also called "reclaimed water" (See Wikipedia)
waste management - the system in a city, town or area for handling waste water and garbage (See Wikipedia)
drainage - the system of water or waste liquids flowing away from somewhere into the ground or down pipes การระบายน้ำ
water drainage system - the system of gutters and pipes under streets to remove water from a city after heavy rain and avoid flooding (See Wikipedia on drainage and Sustainable Urban Drainage Systems)
renewable energy - technologies for using waste products to create energy (See Wikipedia on biomass)
improve - to make better ทำให้ดีขึ้น
recovery - make strong and useable again after suffering a problem ฟื้นฟู
beach recovery projects - projects to stop erosion or pollution on beaches, and fix them so that people can use and enjoy them again
tourism routes - popular places that tourists travel, located along a "route" (tourists typically go from Bangkok to Chiang Mai and then to Pai, for example, and then maybe other places like Chiang Rai or Mae Salong)
locals - people who live in a particular place ชาวบ้าน
environment - the natural world of land, sea, plants, and animals
double - to become twice as big, twice as much or twice as many เพิ่มเป็นสองเท่า
decade - a period of ten years ทศวรรษ, ระยะเวลา 10 ปี
revenue - income from taxes or business activities รายได้
expected - believe will happen คาดว่า (จะเกิดขึ้น)
mayor - the chief, head, leader of a town