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Post-flood export recovery plans

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40% fall in exports forecast. Hard drive, auto, shoe producers & govt BoI act quickly to resume production. Factories move to non-flood areas. 

flooded industrial estate

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FLOODING: Electronics, autos take a soaking, Wage hike delay, BoI benefits proposed by Nareerat Wiriyapong & Nanchanok Wongsamuth


California-based Western Digital, the world's largest hard-disk drive (HDD) maker, expects its exports from Thailand will decrease by 40% this year due to the severe flooding.

The company estimates a two-month production halt and then another four to six months to resume full operations, said Suwat Liptapanlop, a former deputy prime minister who chaired a meeting yesterday between the Industry Ministry, the Board of Investment (BoI) and Dave Rauch, Western Digital's senior vice-president for global operations.

"Thailand's export value could dip by 80 billion baht from this company alone," said Mr Suwat.

Western Digital has invested 400 billion baht in its local factories.

The widespread disaster has resulted in manufacturing being suspended at the company's factories in Ayutthaya's Bang Pa-in Industrial Estate and Pathum Thani's Nava Nakorn Industrial Estate

Employing 40,000 workers, the Thai unit accounts for 60% of the parent company's worldwide HDD sales.

Competing closely for global leadership with California-based Seagate Technology, Western Digital supplies one-third of the world's HDDs.

"Western Digital asks the Thai government to help move its machinery out of the affected factories to other plants in order to minimise the impact on production," said Mr Suwat.

The flooding has also forced major carmakers including Toyota and Honda to halt production due to a shortage of parts and other supplies.

Mazda Motor Corporation yesterday said it would halt passenger car production in Thailand from today until Saturday due to a parts shortage.

Spokesman Yuta Tanaka said by telephone from Hiroshima that passenger car production on the evening shift had been suspended since last Thursday and all pickup truck manufacturing since Oct 11.

Atchaka Sibunruang, the BoI secretary-general, said her agency would ask its board for permission to offer the maximum investment privileges to flood-affected companies including an eight-year tax holiday for imported machinery.

Payungsak Chartsutthipol, chairman of the Federation of Thai Industries (FTI), said the private sector has proposed delaying the daily minimum wage increase until the end of next year or early 2013 to assist flood-hit businesses.

The central wage committee recently decreed the daily minimum wage would rise by 40% from next April 1 instead of Jan 1 as originally planned.

"We would like to postpone it another seven or eight months so that affected areas can speed up their recovery," said Mr Payungsak.

However, Sommat Khunset, the FTI secretary-general, said even a year's delay in the increase may be too short, as it is not known how people will cope with the flooding aftermath.

"I believe the government will not exacerbate the damage to their own people and economy and that each sector will cooperate," he said.

James Phillips, the managing director of the footwear manufacturer Ecco (Thailand), said the Thai unit would ask the parent company's owner, who is flying in from Denmark today, to set up temporary production facilities in non-flooded areas near Bangkok.

The Thai unit's plant, with a staff of 3,500, in Ayutthaya's Saharattananakorn Industrial Estate, has halted production since Oct 4, while a smaller plant in Phichit province with 1,500 workers is ramping up production to normal levels after a brief disruption stemming from a supply shortage.

The proposed temporary site, accounting for 30% of Ecco's normal production, would start up this year.

Ecco's Thai unit last year generated revenue of 150-200 million (6.31 billion to 8.4 billion baht) or 30% of the company's global sales

The BoI also met yesterday with representatives of Asian Honda Motor.

The Japanese carmaker asked that passenger cars and auto parts imported from outside Asean receive tax benefits under the Asean Free Trade Area.

Honda today will resume production at its Lat Krabang motorcycle plant, with annual capacity of 1.8 million units.

I hope we can recover the Rojana plant within a month of the water receding," said Hiroshi Kobayashi, Honda's president and chief executive.

We will never move the factory from Thailand. Our success in Asia has stemmed from our operations here.

It is confident it can maintain its 6,000 employees at the Rojana factory, which produces 240,000 units a year.

(Source: Bangkok Post, FLOODING, Electronics, autos take a soaking, Wage hike delay, BoI benefits proposed, Nareerat Wiriyapong & Nanchanok Wongsamuth, 19/10/2011, link)

Export Recovery Vocabulary


hard disk drive (HDD) -
the device used to store data on every computer, also called just "hard disk" (See Wikipedia)

Western Digital - one of the largest computer hard disk drive manufacturers in the world founded in 1970 in the US (See Wikipedia)
Seagate Technology -
one of the world's largest manufacturers of hard disk drives founded in 1978 in the US (See Wikipedia)

global leadership - to be the biggest and best in the world
Western Digital competing closely for global leadership with California-based Seagate Technology

recovery - when the economy gets better (more jobs, higher incomes), becoming strong and healthy again after an illness or a problem การฟื้นฟูสภาพ
recover - when the situation improves, gets better; to become healthy and fit again after an illness, injury or problem การฟื้นไข้
recede - going down, going back 
water receding - water going down (flood ending)

recover within a month of the water receding

resume - start again after stopping, begin again after stopping for a period of time ดำเนินต่อไปใหม่, กลับมาอีกครั้ง (ธุรกิจ) ที่ฟื้นตัวอีกครั้ง
resume production -
start production again (after stopping for a time)
resume full operations - start working at normal full levels of production at a factory again

halt
- a stop หยุดนิ่ง  หยุด
halt production - production stopped
estimates - guesses of what the size, value, amount, cost, etc. of something might be การประมาณค่า
production halt - stop production at a factory for a period of time

estimates
a two-month production halt - they guess (calculate, believe) that production will stop for two months

halt passenger car production

shortage
- when there is not enough of something การขาดแคลน
parts shortage - when there are not enough parts to product goods (goods are made from parts, made by assembling parts)

halt production
due to a shortage
of parts and other supplies.

suspended - stopped for a period of time (temporarily)
manufacturing suspended - production of goods in a factory stopped for a period of time (temporarily)

BoI - Board of Investment, the Thai government agency that offers incentives to foreign companies to locate their factories and operations in Thailand (See Wikipedia and website)

benefits
- money, services, or goods you receive from a government or company programme เงินช่วยเหลือ
BoI benefits - good things that the

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