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Flood damaged hard disk drives

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Thailand's small data recovery industry is having a surge in demand following the flooding of industrial estates. 

data recovery technicians

In photo above data recovery technicians at work in the laboratory trying to recover data from hard-disk drives damaged during the floods.

Flood damaged hard disk drives from industrial estates as seen in the photo below have lead to a surge in business recently.

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DATA RECOVERY: Hard-disk rehab sees growth by Suchit Leesa-nguansuk


flood damaged hard drivesInter Data Recovery, the country's largest data recovery service provider, expects a 30% surge in service demand this month because of the floods

Driving demand for data recovery service are companies in the seven flood-hit industrial estates, especially during the past two weeks, said Pairoj Tea-mangkornpan, the founder of Inter Data Recovery.

The company says it can achieve up to an 80% data recovery success rate if customers send their drives to it for the initial recovery attempt. But the success rate plunges to 20% if other data recovery providers already failed in their attempts.

"The demand surge will only last one to two months," Mr Pairoj admitted.

For every 100 computers, the hard disks in five to six could lose their data, in particular for notebooks. But only 0.1% of those who lose data use a data recovery service because of its high cost. Data recovery ranges from 8,000 to 10,000 baht, and Thailand averages 1,500 to 3,000 cases per month.

Mr Pairoj said the hard-disk recovery business was still a niche market in Thailand, and even in Singapore, Japan and the United States, where service charges are much higher than in Thailand. 

Unlike small computer repair shops that use software tools to retrieve data, Inter's laboratory uses a reverse engineering hardware system

He advised companies with computers submerged in floodwater to neither remove the hard-disk drive nor open the computer as it would damage other electronic components.

It is important that users not open their hard disk or clean or dry it by themselves because it might destroy data on the drive. Instead, wrap it in a plastic bag and seal it before sending it to a recovery service.

He admitted cloud computing, which enables users to store data online, might reduce the use of hard drives. But limited broadband network capacity limits users from uploading large files or data.

(Source: Bangkok Post, DATA RECOVERY, Hard-disk rehab sees growth, 17/11/2011, Suchit Leesa-nguansuk, link

Data Recovery Industry Vocabulary


data - facts or information used for making calculations or decisions ข้อมูล
recovery (noun) - to get something back after losing it (example: The stolen wallet was recovered nearby on the street but the cash was missing.)
recover (verb)

data recovery
- the process of getting data and files back from hard drives that have been damaged (See Wikipedia)

online - connected to the internet
store data online - keeping your data and file on the internet (instead of the hard disk drive of your computer)

hard disk drive - the device that stores files located inside any notebook or desktop PC (See Wikipedia)

rehab -
short for "rehabilitation"
rehabilitation -  helping a person or thing get back into good condition again (starting from a bad physical condition)

hard-disk rehab sees growth - data recovery business has been increasing recently

surge - a sudden increase in something การเพิ่มขึ้นอย่างรวดเร็ว
demand - the need and desire to buy goods and services by households and businesses
expects a 30%
surge in service demand this month because of the floods

founder
- a person who establishes an institution, business, or organization ผู้ก่อตั้ง
founder of a company - the person who started a company

rate - the level or speed at which something happens or changes, or the amount or number of times it happens or changes in a particular period อัตรา
success rate - the percentage of times they succeed in the task they are doing (here: data recovery, getting back data lost on a computer hard drive) 

initial - at first; happening at the beginning of a process ในเบื้องต้น

The company says it can achieve up to an 80% data recovery success rate if customers send their drives to it for the initial recovery attempt. But the success rate plunges to 20% if other data recovery providers already failed in their attempts.

surge - a sudden big increase
demand surge - a sudden big increase in people buying some good or service

niche - a small specialized area
niche market - a small specialized market (with goods meeting the special needs of a small group of customers)
the hard-disk recovery business was still a niche market in Thailand,

charges - a payment that has to be made for something เงินที่เรียกเก็บ
service charges are much higher than in Thailand 

repair - to fix something that is broken or damaged ซ่อมบำรุง
small computer repair shops

reverse - (of a decision) to change เปลี่ยนแปลง
reverse engineer - taking apart a device to discover how it works and perhaps duplicate the device or make a better device (See Wikipedia)

submerged - under water จมน้ำ อยู่ใต้น้ำ
computers submerged in floodwater

remove - to take something away เอาออกจาก
remove the hard-disk drive - take the hard disk drive out of the computer

components - parts
electronic components - parts used in electronics devices such as computers, TVs, etc ..

seal - close off and prevent entry (example seal off building and prevent people from entering, seal a bag)  ปิดผนึก กันรั่ว ปิดกั้น
wrap it in a plastic bag and seal it before sending it to a recovery service.

cloud computing -
a way of using computers where services are provided by other computers over the internet, programs not located on your own computer, Google's spreadsheet, word processor and drawing program are an example (See Wikipedia)

broadband - high-speed data transmission used for high-speed Internet access, fast enough to support applications such as streaming video (See Wikipedia)

network
- a large system of connected parts, organisations, people, etc. เครือข่าย
capacity - 1. the ability to do something, the amount that a factory or plant could produce if all the equipment was in use all the time ความสามารถในการทำงาน
network capacity - the largest amount of data, users or connections that a computer network can handle

limited
broadband network capacity - internet connections cannot handle quick transfer of large files yet

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