Tablets expected to skyrocket | Bangkok Post: learning

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Local tablets set to skyrocket from 400,000 to 1.5 million ahead of next iPad release. iPad2 price slashed.

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Telecommunications
COMPUTERS

Tablet sales may quadruple this year

9/03/2012

The introduction of the third-generation Apple iPad and the One Tablet per Child scheme are heating up the local tablet computer market.

The global IT research firm IDS (Thailand) said it expects local tablet shipments to reach 1.5 million units this year, up from 400,000 last year, fuelled mainly by the government's One Tablet per Child project.

The new iPad is scheduled to ship to the Thai market next month.

To clear stock for the new arrival and prime buyers for the new arrival, iStudio Thailand slashed the price of its iPad2 by 2,400 baht to 13,500 baht for all models, starting yesterday.

Pavich Vasanasomsomboon, the product marketing manager of Thai Samsung Electronics, acknowledged the new iPad will certainly have a strong impact on its rivals, especially in Google's Android-based tablet segment.

Boonchai Ngouvisitkul, associate director at Acer Computer (Thailand), expects with the new iPad, Apple will dominate the local tablet market with at least a 70% share.

He added the arrival of the new iPad and the government's One Tablet per Child project are likely to depress average tablet prices below 10,000 baht this year, a sharp decline from 16,000 baht last year.

(Source: Bangkok Post, COMPUTERS, Tablet sales may quadruple this year, 9/03/2012, link) 

Tablet Computer Vocabulary

tablet computers - a small light-weight computer shaped like a book; the iPad was the first and most famous (See Wikipedia and comparison table)

iPad3 - "the third and current generation of the iPad, a tablet computer designed, developed and marketed by Apple Inc. It serves primarily as a platform for audio-visual media including books, periodicals, movies, music, games, presentations and web content. It comes in either black or white and is compatible with the Smart Covers Apple introduced alongside the iPad 2. In this iteration of the iPad, Apple is attempting to produce a tablet that will replace the personal computer (PC), as a post PC device by including, photo and video editing and graphics for games that traditionally require a PC."  (See Wikipedia)

iStudio - iStudio Apple Store, the name of stores that sell only Apple computers 

quadruple - grow four times larger (4X larger)

tablet sales may quadruple this year

skyrocket - increase very fast

Tablets expected to skyrocket
Local tablets set to skyrocket from 400,000 to 1.5 million ahead of next iPad release.

release - when a company makes a new product available to customers to buy for the first time
iPad release  
next iPad release  
ahead of the next iPad release  

slash - greatly reduce ตัดทอน
price slashed - price reduced by a large amount
iPad2 price slashed
iStudio Thailand slashed the price
slashed the price for all models

telecommunications - dealing with telephones การโทรคมนาคม หมายถึง การสื่อสารทางไกลโดยใช้โทรศัพท์ เคเบิล โทรทัศน์ วิทยุและโทรเลข

generation - 1. a things or things created at about the same time; 2. a group of people in society who are born and live around the same time รุ่น (คนรุ่นต่างๆ)
third generation
third-generation Apple iPad - iPad3

scheme - a plan that is developed by a government or large organisation in order to provide a particular service for people แผนการ โครงการ
One Tablet per Child scheme - the name of the government program to give tablet computers to school children

heating up the local tablet computer market
heating up - when activity increases (and becomes more intense; more activity)

the introduction of the third-generation Apple iPad and the One Tablet per Child scheme are heating up the local tablet computer market.

global - throughout the world ทั่วโลก
firm - a company บริษัท
research firm - a company that does research as its business   (See Wikipedia)
IT research firm - a company that does research on the IT industry and IT markets for companies 
global IT research firm -  a company that does research for companies all over the world on the IT industry
local tablet shipments - the number of tablet computers shipped to stores in Thailand (local)
fuelled mainly by - caused or driven mainly by

The global IT research firm IDS (Thailand) said it expects local tablet shipments to reach 1.5 million units this year, up from 400,000 last year, fuelled
mainly by the government's One Tablet per Child project.

scheduled - planned to happen at a particular time or day ตามตารางเวลา
scheduled to ship - company planning to send to stores for the first time at this time

The new iPad is scheduled to ship to the Thai market next month.

clear - empty; get rid of everything you have
stock - an amount of something that you keep so that you can use it when you need it ที่เก็บไว้ในสต๊อก
clear stock - get rid of stock (sell off the product you keep in store and inventory)
arrival - when someone reaches where they are going (arrives) ขาเข้า การเข้ามา
clear stock for the new arrival
models - different designs or types of a product
prime - to prepare something (for something to happen)
prime buyers - to prepare buyers (for a new product)
prime buyers for the new arrival

To clear stock for the new arrival and prime buyers for the new arrival, iStudio Thailand slashed the price of its iPad2 by 2,400 baht to 13,500 baht for all models, starting yesterday.

impact - an effect or influence ผลกระทบ
rivals - people you are competing with to achieve something that not everyone can have (like getting elected) คู่แข่ง คู่อริ
have a strong impact on its rivals
Google's Android-based tablet segment

segment - a part of something ตอน a separate part ส่วนต่างๆของสังคม
market segment - one part of a larger market (with a smaller group of customers with special needs and wants) (See Wikipedia)
Android-based tablet segment - the part of the "tablet computer" market for Android tablets
Android OS - an  OS for mobile devices such as smartphones and tablet computers developed by Google on top of Linux (See Wikipedia)
Android 4.0 - the most recent version of Android OS (See Wikipedia)
OS - operating system, the main software that controls a computer, that manage computer hardware resources and provide common services for application software (See Wikipedia)

Pavich Vasanasomsomboon, the product marketing manager of Thai Samsung Electronics, acknowledged the new iPad will certainly have a strong impact on its rivals, especially in Google's Android-based tablet segment.

associate - someone you work with, especially in a business ผู้ที่มีความสัมพันธ์กัน (เช่น เพื่อน, ผู้ร่วมงาน, หุ้นส่วน)
share - to have or use something at the same time as someone else ใช้ร่วมกัน
70% share - when you have 70% of something (others have the remaining 30%)
dominate - to be the most powerful or most important thing in an area or situation มีอิทธิพลเหนือ, มีอำนาจเหนือ
dominate the local tablet market with at least a 70% share

Boonchai Ngouvisitkul, associate director at Acer Computer (Thailand), expects with the new iPad, Apple will dominate the local tablet market with at least a 70% share.

depress - push down
depress prices - push prices down
depress tablet prices
depress average tablet prices below 10,000 baht
depress average tablet prices below 10,000 baht this year

sharp - strong, sudden and large ที่รุนแรง
sharp decline - a sudden and large decrease
a sharp decline from 16,000 baht last year.

He added the arrival of the new iPad and the government's One Tablet per Child project are likely to depress average tablet prices below 10,000 baht this year, a sharp decline from 16,000 baht last year.

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