Ford auto part strategy: Made in Thailand | Bangkok Post: learning

Learning > Learning From News (เรียนภาษาอังกฤษจาก ข่าวบางกอกโพสต์)

Ford auto part strategy: Made in Thailand

Level switch:
  1. Advanced
- +

To export car & vehicles to other Asean countries without duties & taxes, Ford will use more auto parts made in Thailand. 


Photo above and below of the new Ford Focus as mentioned in the article (Source: Wikipedia)

Click button to listen to Ford Local Part Sourcing to download

AUTOMOTIVE

Ford opens new plant, vows major local sourcing of parts

4/05/2012  
Santan Santivimolnat

Ford plans to purchase up to US$800 million worth of parts annually from Thailand to supply its new $450-million passenger vehicle plant in Rayong.

The purchases do not include sourcing by Ford for AutoAlliance Thailand, its joint venture with Mazda.

The $800 million in purchases will go to achieving 40% local Asean content, a requirement for automakers wanting to export the vehicles duty-free within the region.

Ford will hire 2,200 workers for the new manufacturing facility. The company claims an additional 8,800 indirect jobs will be created at dealers and suppliers.

The first 1,600 workers are already on site preparing for the start of production, scheduled for late next month.

Ford said it is the second-largest automotive investor in Thailand, with cumulative investment totalling more than $2.5 billion including the new Rayong plant.

Since 2007, the company has been continually expanding its local operations, spending more than $1.5 billion.

"No other automotive manufacturer has invested more in Thailand over the last five years than Ford Motor. We are clearly here for the long run," said Peter Fleet, the president of Ford Asean.

Ford yesterday inaugurated the Ford Thailand Manufacturing Co (FTM) plant, which will be able to produce six types of vehicles simultaneously.

This will enable the company to bring new products to market faster and test new automobiles while maintaining output.

"This new flexible plant will help give us the capacity to realise our aggressive growth plans for the fast-growing Asean markets," said Mr Fleet.

The new plant, capable of building a diverse range of vehicles, will serve as the foundation for Ford's plan to introduce eight new global One Ford vehicles by mid-decade.

Joe Hinrichs, the president of Ford Asia Pacific and Africa, said Ford will launch 50 new vehicles and power trains in Asia Pacific and Africa by mid-decade.
Mr Hinrichs said the FTM plant is Ford's second in Thailand and one of eight to open in Asia and Africa by 2015 to meet demand in the coming years.

Along with China and India, Thailand serves as a key global production and export hub for Ford Motor.

The FTM plant will have an initial production capacity of 150,000 vehicles, increasing Ford's local annual capacity to 445,000 units and making the company one of the largest vehicle producers and exporters in the country. 

The new plant will next month start building the new Ford Focus, which is already being built at five other Ford facilities worldwide.

(Source: Bangkok Post, AUTOMOTIVE, Ford opens new plant, vows major local sourcing of parts, 4/05/2012, Santan Santivimolnat, link

Automobile Industry Vocabulary

automobile (noun) - cars and other vehicles such as trucks (See Wikipedia)
automotive (adjective) - having to do with cars and other "automobiles"

plant - factory
vows - promises, declares they will do
local - in this country (here: Thailand)
sourcing - locating good companies to buy things from
local sourcing of parts - locating and buying parts in this country (here: Thailand)

Ford opens new plant, vows major local sourcing of parts

purchase - buy marketing
annually - happening every year ทุกๆปีด
passenger - a person who travels in a car or vehicle but is not driving the car  
vehicle - a machine that you travel in or on, especially one with an engine that travels on roads, e.g., a car, bus, van, truck, etc. ยานพาหนะ
passenger vehicle - a vehicle like a car or a van that moves people from place to place (not a truck to move goods or cargo) 
passenger vehicle plant

Ford plans to purchase up to US$800 million worth of parts annually from Thailand to supply its new $450-million passenger vehicle plant in Rayong.

joint - do some activity or project together with someone else ร่วมกัน
venture - a new activity, usually in business, which involves risk or uncertainty ธุริกิจเสี่ยงแต่สามารถทำกำไรได้
joint venture - a company that is owned and operated by two or more other companies

The purchases do not include sourcing by Ford for AutoAlliance Thailand, its joint venture with Mazda.

content - the parts of a good
Asean content - the parts of a good (such as a car) that come from Asean countries (manufactured and produced in other Asean countries only)
achieving 40% local Asean content

duty -
a tax paid on goods imported into a country
duty-free - when goods do not have to pay a tax when they are imported into the country
export the vehicles duty-free within the region

The $800 million in purchases will go to achieving 40% local Asean content, a requirement for automakers wanting to export the vehicles duty-free within the region.

facility - a building used for a particular purpose
manufacturing facility - a factory
claims - says something is tru without proving it yet

indirect jobs
- extra jobs that are created in an area as a result of some important initial jobs that are created (by a large foreign company paying good salaries and spending on construction and other services, for example) 
claims 8,800 indirect jobs will be created

Ford will hire 2,200 workers for the new manufacturing facility. The company claims an additional 8,800 indirect jobs will be created at dealers and suppliers.

site - a place where something is located or where something happens   สถานที่ สถานที่เกิดเหตุ
on site - done at the location where something will be used (example: a machine is built in the factory it will be used, instead of somewhere else)
scheduled - planned to happen at a particular time or day ตามตารางเวลา

The first 1,600 workers are already on site preparing for the start of production, scheduled for late next month.

investor - a person or organisation that puts money into a company in exchange for a future profit นักลงทุน
investment - taking your money and putting it into projects to make a profit or earn interest (buying stock shares, bonds, real estate)
cumulative
- total of all up to now, added up 
cumulative investment - all investment up to now added up

local operations -
the activities of running a company inside this country (here: Thailand)
expand -
grow and get bigger in size
continually expand -
always growing bigger (without stopping)
continually expanding its local operations


Ford said it is the second-largest automotive investor in Thailand, with cumulative investment totalling more than $2.5 billion including the new Rayong plant. Since 2007, the company has been continually expanding its local operations, spending more than $1.5 billion. "No other automotive manufacturer has invested more in Thailand over the last five years than Ford Motor. We are clearly here for the long run," said Peter Fleet, the president of Ford Asean.

inaugurated -
started
Ford yesterday inaugurated the Ford Thailand Manufacturing Co (FTM) plant

simultaneously - happening at the same time ในเวลาเดียวกัน,ที่พร้อมกัน
produce simultaneously - produce at the same time
produce six types of vehicles
simultaneously.

Ford yesterday inaugurated the Ford Thailand Manufacturing Co (FTM) plant, which will be able to produce six types of vehicles simultaneously.

enable - to make someone able to do something, or to make something possible ทำให้เป็นไปได้
bring new products to market - all the processes and work that must be completed to create and produce a product and start selling it to customers
bring new products to market faster

This will enable the company to bring new products to market faster and test new automobiles while maintaining output.

flexible - able to change easily (to deal with a situation that is always changing)
flexible plant - a factory that can be changed easily (to handle new orders quickly, for example)

capacity - 1. the ability to do something; 2. the amount of something that can be produced ความสามารถในการ (ผลิต)

aggressive - done with great energy and intensity; determined to win or succeed; forceful, determined, and eager to succeed (See glossary) ก้าวร้าว ซึ่งมีความมั่นใจสูง
aggressive growth plans

realise - achieve; do and finish what you planned to do
realise our aggressive growth plans

give us the
capacity to realise our aggressive growth plans
the fast-growing Asean markets

"This new flexible plant will help give us the capacity to realise our aggressive growth plans for the fast-growing Asean markets," said Mr Fleet.

capable - able to do something; very good at a job มีความสามารถ

diverse - including many different kinds or varieties
range - a number of different things that are of the same general type ขอบข่าย, ประเภท
diverse range
 
diverse range of vehicles
capable of building a diverse range of vehicles

foundation
- a strong base on which a build a building or system; the part of a structure of a building that is below the ground and supports the rest of it รากฐาน
serve as the foundation for

global - throughout the world ทั่วโลก

decade
- a period of ten years ทศวรรษ, ระยะเวลา 10 ปี
mid-decade - here: 2015; half way or 5 years through the decade
by mid-decade - before we reach 2015

The new plant, capable of building a diverse range of vehicles, will serve as the foundation for Ford's plan to introduce eight new global One Ford vehicles by mid-decade.

launch - to start selling a new product or service to the public เริ่มต้น เริ่มโครงการ
launch new vehicles

power train - the parts of a car that generate power to move the car and apply it to the road surface via the wheels (See Wikipedia)

demand
- the need and desire to buy goods and services by households and businesses
meet demand - have enough goods to sell to all the people who want to buy

key
- important คนสำคัญ
hub - the central or main part of something where there is most activity จุดศูนย์กลาง
key global production and export hub

initial
- early; first ในเบื้องต้น happening at the beginning of a process ในเบื้องต้น
initial production capacity

annual
- happening once a year ประจำปี
annual capacity

facilities
- the buildings and equipment for an activity สถานที่และสิ่งอำนวยความสะดวก สิ่งอำนวยความสะดวก
Ford facilities worldwide

Joe Hinrichs, the president of Ford Asia Pacific and Africa, said Ford will launch 50 new vehicles and power trains in Asia Pacific and Africa by mid-decade.Mr Hinrichs said the FTM plant is Ford's second in Thailand and one of eight to open in Asia and Africa by 2015 to meet demand in the coming years.  Along with China and India, Thailand serves as a key global production and export hub for Ford Motor. The FTM plant will have an initial production capacity of 150,000 vehicles, increasing Ford's local annual capacity to 445,000 units and making the company one of the largest vehicle producers and exporters in the country.  The new plant will next month start building the new Ford Focus, which is already being built at five other Ford facilities worldwide.

More on this topic

Bangkok Post online classifieds

Try buying & selling goods and properties 24/7 in our classifieds which has high purchasing power local & expatriate audience from within Thailand and around the world.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments