Bangkok Airways refuses to accept that it is old and conservative as many people think it is. Now the airline has new cartoon mascots to prove just how young and vibrant it is.
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Bangkok Airways cabin attendant Chanitta Horkum presents the five cartoon characters.
Bangkok Air puts faith in cartoon mascots
Bangkok Airways reckons cartoon mascots could be an effective marketing tool to induce youngsters to become customers for an airline whose typical clientele range from 30 to 50.
The airline hopes using cartoon characters for the first time in its 45-year history will help it portray a rejuvenated image for a company that has long been perceived as conservative.
Bangkok Air’s five mascots will be developed into sellable products and later developed into an animated series that will run on its in-flight entertainment systems and in its lounges.
Puttipong Prasarttong-Osoth, the airline’s president, said the mascots would be instrumental in expanding its client base to kids and teens.
The mascots are based on actual aircraft in the airline’s fleet, with different motifs to reflect the destinations it serves.
These characters come in pleasing designs and colours to youngsters, said Capt Puttipong.
Each mascot will have a unique character: Sky is active, confident, lively and fast; Sunshine is joyful, humble and cute; Rocky is reserved, strong and warm; Windy is playful, courteous and talkative; and Daisy is naughty and playful, says the airline.
There are 21 aircraft in Bangkok Airways’ current fleet, consisting of eight ATR-72 turboprops, five A320 jets and eight A319s.
It expects to take delivery of three new jetliners — two A320s and one A319 — in the third or fourth quarter.
Last year the airline carried 3.6 million passengers, with 75% foreigners and 25% locals.
It plans to launch an initial public offering in the next few months to raise billions of baht to build a hangar at Suvarnabhumi from scratch, buy a number of new aircraft, lease other aircraft and improve its IT system.
mascot – an animal, a toy, etc. that that represents an organisation, event etc, or that people believe will bring them good luck สัญลักษณ์, ตัวนำโชค
vibrant – lively and exciting ซึ่งมีชีวิตชีวา
cabin attendant – a person whose job is to take care of passengers on a plane พนักงานภายในเครื่องบิน
faith – trust in somebody's ability or knowledge; trust that somebody/something will do what has been promised ศรัทธา
reckon – to think something or have an opinion about something ถือว่าเป็น, คำนวณ
induce – to cause something, especially a mental or physical change ทำให้เกิด
clientele – all the customers or clients of a shop/store, restaurant, organisation, etc ลูกค้าทั้งหมด, ลูกค้าทั้งหลาย
portray – to describe or show somebody/something in a particular way, especially when this does not give a complete or accurate impression of what they are like พรรณนา, วาดภาพ
rejuvenate – to make someone look or feel young and energetic again ทำให้กระปรี้กระเปร่า
image – an opinion that people have about someone or something ภาพลักษณ์
perceived – thought of or understood in a particular way ได้รับการมองว่า
conservative – opposed to great or sudden social change; showing that you prefer traditional styles and values ที่เป็นอนุรักษ์นิยม
animated – consisting of a series of drawings that are shown quickly one after another so that they look as if they are moving ภาพวาดเคลื่อนไหวได้
lounge – a room or area in a place such as an airport where people can sit and wait ห้องพักสาธารณะ, ห้องนั่งเล่น
instrumental – involved in an important way in making something happen เป็นเครื่องมือ, มีประโยชน์
expand – to make or become larger ขยาย
client – a customer or someone who receives services ลูกค้า
base – the people, activity, etc. from which somebody/something gets most of their support, income, power, etc ฐาน
fleet – a group of vehicles, planes, boats, or trains, especially when they are owned by one organisation or person กลุ่มรถแท๊กซี่, รถโดยสาร, หรือเครื่องบินที่อยู่ในบริษัทเดียวกัน
motif – a shape or pattern that is repeated in a design or decoration; an idea, subject or pattern that is frequently repeated แม่ลาย
reflect – to show สะท้อน แสดงถึง
destination – the place where someone or something is going จุดหมายปลายทาง
unique – being the only one of its kind ซึ่งเป็นหนึ่งเดียว
confident – being certain of your abilities or of having trust in people, plans, or the future มั่นใจ
humble – showing you do not think that you are as important as other people ต่ำต้อย,อ่อนน้อมถ่อมตน
reserved – of people who do not often talk about or show their feelings or thoughts ซึ่งสงวนท่าที, ไว้ตัว
courteous – polite, especially in a way that shows respect สุภาพนอบน้อม
talkative – liking to talk a lot ช่างพูด, ช่างคุย
naughty – behaving badly; not willing to obey ซุกซน
current – of the present time ปัจจุบัน
consist of – to be made of or formed from something ประกอบด้วย
locals – people who live in a particular place ชาวบ้าน
launch – to start something เปิดโครงการ, เริ่มต้น, เริ่มทำ
initial public offering (IPO) – the act of selling shares in a company for the first time การเสนอขายหุ้นใหม่แก่ประชาชนทั่วไปเป็นครั้งแรก, ไอพีโอ
hangar – a large building in which aircraft are kept โรงเก็บเครื่องบิน
from scratch – from the beginning; without any previous preparation
lease – to make a legal agreement in which allow someone to pay you money in order to use a building, piece of land, vehicle, etc. for a period of time ให้เช่า
improve – to make better ทำให้ดีขึ้น
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