Bangkok World Book Capital: Year of reading begins | Bangkok Post: learning

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Bangkok World Book Capital: Year of reading begins

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Bangkokians read average of 5 books a year but with new libraries, book corners & comic book museum, 10-15 books a year is goal. 

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BOOKS

BMA embraces Unesco book capital title

Libraries, comic book museum planned
22 Apr 2013
Patsara Jikkham

Bangkok will be named the World Book Capital by Unesco tomorrow.

The capital will become the 13th city to assume the title, taking over from Yerevan, Armenia.

The naming of a World Book Capital each year marks World Book and Copyright Day.

City governor Sukhumbhand Paribatra announced plans on Sunday that the Bangkok Metropolitan Administration (BMA) intends to encourage reading among Thais.

MR Sukhumbhand said the BMA was aware of the importance of reading and wanted to promote it among the public

He said reading was the key for people to gain knowledge and improve their quality of life.

City Hall will embrace the World Book Capital designation by organising activities to promote reading throughout the year it holds the title.

The BMA hopes Bangkok people will gain a love of reading over the course of the year and develop a culture of reading that will continue in the long term, the governor said

Surveys by the private sector found that on average, Bangkokians read only five books per year. MR Sukhumbhand said he hopes to increase this amount to 10-15 books a year.

"Our strategy is to encourage Bangkok people to read when they have free time," he said

The BMA plans to build a comic book museum and a central city library, as well as increasing the number of community-based libraries.

The city library would be at City Hall and MR Sukhumbhand expects it to be ready in two years. Deputy City Clerk Manit Techaapichok said many teenagers were obsessed with smartphones and had turned their backs on the printed word.

Mr Manit hopes the BMA's campaigns will convince teenagers to spend as much time reading as they do using smartphones.

He said smartphone content tended to be short and incorporate slang, but those who read the printed word would gain an appreciation for the beauty of literature and learn about culture.

Mr Manit said the BMA has 98 partners in its drive to promote reading.

Among them, the Bangkok Mass Transit Authority, district offices and coffee shop owners will open about 1,000 book corners for customers.

The BMA runs 37 public libraries in the city and has modernised 14 of them. It plans to build 10 more public libraries every year.

Some of the BMA's libraries specialise in certain types of books.

For example, a public library in Huai Khwang district has a large comic book selection, while one on Phra Nang Road in Ratchathewi district focuses on classic literature

The BMA also runs 116 community-based libraries and plans to build 20 more every year.

The city administration is gathering donated books and has seven mobile libraries ready to distribute them to communities around Bangkok.

The mobile units will also stage reading activities in the areas they visit.

To earn the title of World Book Capital a city must boast several parties keen on promoting reading. It must also plan to conduct pro-reading activities through the year, and organise large-scale book fairs.

(Source: Bangkok Post, Politics, BMA embraces Unesco book capital title, Libraries, comic book museum planned, 22 Apr 2013, Patsara Jikkham, link


Reading Promotion Vocabulary

World Book and Copyright Day - "a yearly event on 23 April, organized by UNESCO to promote reading, publishing and copyright" (See Wikipedia)

UNESCO
- the United Nations organization that runs projects in which different countries around the world can work together in the areas education, science, and culture (See Wikipedia)

World Book Capital - "a title bestowed by UNESCO to a city in recognition of the quality of its programs to promote books and reading and the dedication of all players in the book industry. The designation runs from UNESCO's World Book and Copyright Day (April 23) of one year until April 22 of the following year" (See Wikipedia)
capital  - 1. a city that is an important place for something; 2. the main city for government in a country เมืองหลวง

Bangkok will be named the World Book Capital by Unesco tomorrow.

promote (verb) -  to encourage something and make it stronger,  push, boost, nourish, nurture ช่วยเหลือให้ดีขึ้น,  ส่งเสริม
promote reading
organising activities to promote reading

promotion (noun)
reading promotion

library - a place with many books that people can read or use as reference and "check out" to being home to read ห้องสมุด (See Wikipedia)

comic book - a book with the story told with both pictures and words หนังสือการ์ตูน (See Wikipedia)
museum - a building where objects of historical, scientific or artistic interest are kept พิพิธภัณฑ์
comic book museum

Libraries, comic book museum planned

classic - some piece of art or literature of very high quality and having influence for a long time ยอดเยี่ยม,ชั้นหนึ่ง,ชั้นเอก, เป็นพื้นฐาน, มีชื่อเสียงทางประวัติศาสตร์หรือวรรณคดี, แบบกรีกและโรมัน, ชั้นหนึ่ง,ดีเด่น,เป็นแนวหน้า, เกี่ยวกับวรรณคดีสมัยคลาสซิค, ชื่อเสียงโด่งดัง, เป็นมรดกตกทอดแต่โบราณ, เป็นแบบฉบับที่เชื่อถือได้

literature - stories, novels, poems, plays that are considered to have long-lasting value as art and not just as entertainment วรรณคดี,  วรรณกรรม
classic literature
one library on Phra Nang Road in Ratchathewi district focuses on classic literature

assume - to officially start a new job or position รับหน้าที่
title - a special name; the position of that someone has  ตำแหน่ง
assume
the title - to officially get a title or special name

The capital will become the 13th city to assume the title, taking over from Yerevan, Armenia.

embrace - to accept something such as a belief, idea, or way of life ยอมรับ น้อมนำมา
BMA embraces Unesco book capital title

mark - when some event or activity is done so that people can remember some important, such as an important day  or an event in the past
marks World Book and Copyright Day
The naming of a World Book Capital each year marks World Book and Copyright Day.

encourage - make people interested in and excited about doing an activity ปลุกใจ
encourage reading among Thais

aware - knowing that something exists, or having knowledge or experience of a particular thing ทราบ
aware of the importance of reading

MR Sukhumbhand said the BMA was aware of the importance of reading and wanted to promote it among the public

improve - to make better ทำให้ดีขึ้น
quality of life - คุณภาพชีวิต; ลักษณะของการดำรงชีวิต, การใช้ชีวิต
improve quality of life

key - important คนสำคัญ
the key for people to gain knowledge

He said reading was the key for people to gain knowledge and improve their quality of life.

designation - being formally chosen for something การแต่งตั้งให้เป็น
the World Book Capital designation

City Hall will embrace the World Book Capital designation by organising activities to promote reading throughout the year it holds the title.

over the course of the year - during the year

culture - วัฒนธรรม
a culture of reading วัฒนธรรมทางการอ่านหนังสือ
develop a culture of reading

term - a period of time  ช่วงเวลา
in the long term - over a very long period of time

The BMA hopes Bangkok people will gain a love of reading over the course of the year and develop a culture of reading that will continue in the long term, the governor said

sector - a part of the economy (public sector = government, private sector = all businesses, household sector = families and consumers, banking sector,...) ภาคเศรษฐกิจของประเทศ (See Wikipedia)
private sector

average - ค่าเฉลี่ย
on average, .... - โดยเฉลี่ย ...

Surveys by the private sector found that on average, Bangkokians read only five books per year. MR Sukhumbhand said he hopes to increase this amount to 10-15 books a year.

strategy - a plan to achieve long term goals ('strategy' gives the big picture, 'tactics' the details)
free time - time when you are not working; leisure time, recreational time เวลาว่าง;  เวลาที่ว่างจากการทำงาน

"Our strategy is to encourage Bangkok people to read when they have free time," he said

community - local people, all the people who live in a local area or place ชุมชน
community-based - libraries libraries that are located in communities (so easy for people to travel to and use)

The BMA plans to build a comic book museum and a central city library, as well as increasing the number of community-based libraries.

smartphones
- mobile phones that offer advanced features so they become a lot like a computer (See Wikipedia)

obsessed - considering something as so important that you are always thinking about it, in a way that seems extreme to other people หมกมุ่น
obsessed with smartphones

turned their backs on - stop doing or using something (that you did or used in the past)
the printed word -
things you can read: books, magazines, newspapers, etc, texts with words
turned their backs on the printed word.

The city library would be at City Hall and MR Sukhumbhand expects it to be ready in two years. Deputy City Clerk Manit Techaapichok said many teenagers were obsessed with smartphones and had turned their backs on the printed word.

campaign - a long series of events staged to achieve a goal or to promote something (for example, an "anti-smoking campaign") การรณรงค์
convince - saying things to make a person believe something ทำให้แน่ใจ, ทำให้เชื่อในเรื่อง

Mr Manit hopes the BMA's campaigns will convince teenagers to spend as much time reading as they do using smartphones.

content - the subject, ideas, or story that a piece of writing or a radio or television programme deals with เนื้อหา,สาระ
smartphone content

slang -
คำสแลง, ภาษาสแลง, ถ้อยคำที่เป็นภาษาพูดและใช้ในกลุ่มคนบางกลุ่ม

incorporate - to add or include something as part of something else
incorporate slang

tended to - usually, what usually or ordinarily happened or was true
smartphone content tended to be short and incorporate slang

appreciate -
to be grateful for something, i.e., feeling you want to thank someone for something they have done for you สำนึกในบุญคุณ
appreciation -
pleasure in understanding something that is good or beautiful ความชอบ, ความชื่นชอบ, ความชื่นชม

gain an appreciation for
gain an appreciation for culture

He said smartphone content tended to be short and incorporate slang, but those who read the printed word would gain an appreciation for the beauty of literature and learn about culture.

drive - a planned effort to achieve something การผลักดัน,ความพยายาม
drive to promote reading

partners - the companies owning part of the joint venture หุ้นส่วน
partners in the drive to promote reading.

Mr Manit said the BMA has 98 partners in its drive to promote reading.

book corners - a small place (in a much larger place) where you can get books and read
Among them, the Bangkok Mass Transit Authority, district offices and coffee shop owners will open about 1,000 book corners for customers.

public libraries - libraries that everyone can use, everyone can read the books and "check out" books to bring them home and read them
modernise
- to make something old, new again

The BMA runs 37 public libraries in the city and has modernised 14 of them. It plans to build 10 more public libraries every year.

specialise - to concentrate on a particular subject or active มีความชำนาญเป็นพิเศษ

Some of the BMA's libraries specialise in certain types of books.

gathering - a party or a meeting when many people come together as a group การรวมตัว, การประชุม
gathering donated books

mobile - can move around to different places
mobile libraries

distribute - to give something to a group of people แจกจ่าย
distribute books to communities around Bangkok.

administration - one government that a country has for a period of time
city administration - the city government

The city administration is gathering donated books and has seven mobile libraries ready to distribute them to communities around Bangkok.

stage - to organise and event ทำการเปลี่ยนแปลง ปฏิวัติ
stage reading activities
The mobile units will also stage reading activities in the areas they visit.

keen - very interested, eager or wanting (to do) something very much สนใจ, ใจจดใจจ่อ สนใจอย่างยิ่ง
keen on promoting reading

parties - people or companies entering into a business arrangement or deal
parties keen on promoting reading

boast - have something good
To earn the title of World Book Capital a city must boast several parties keen on promoting reading.

pro - helping or promoting something, working for something
pro-reading activities

conduct - to do something in an organised way; to carry out
conduct pro-reading activities through the year

scale - size (relative size)
large scale - large size
large-scale book fairs

It must also plan to conduct pro-reading activities through the year, and organise large-scale book fairs.

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