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DTAC expands to Myanmar?

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DTAC's Norwegian parent company aims to cover 75% or more of Myanmar with mobile phone coverage in 5 years. 

DTAC's parent company Telenor has a strong presence in Asia already and is planning to increase its presence even more. (Source: Wikipedia)

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TELECOMS & BROADCASTING

Telenor keen on Myanmar

DTAC investor vies for 15-year licence
22 May
Srisamorn Phoosuphanusorn

Telenor, the major shareholder in Thailand's Total Access Communication (DTAC), plans to ramp up its presence in Asia with heavy investment in Myanmar, which it terms "the last opportunity in the world" for the Norwegian firm.

Sigve Brekke, the head of Telenor Asia, said his company plans to flood Myanmar with strategic telecommunications infrastructure if it wins one of the mobile licences.

Telenor has drawn up a master plan to roll out cellular network coverage to "at least 75%" of the country within five years, he said, declining to give an exact figure.

Under a plan by the Myanmar government, voice network coverage will be required for 75% of the country and data network coverage for 50%. 

Myanmar's telecom regulator has proposed a minimum reserve price of US$350 million for a 15-year mobile licence.

On June 27, Myanmar will announce the winners of two 15-year licences from among 12 pre-qualified applicants selected to bid including India's Bharti Airtel, Japan's KDDI Corporation, Vodafone, Singapore Telecommunications, Malaysia's Axiata Group and China Mobile as well as Telenor.

A total of 91 international companies and consortia expressed interest in tendering for the two mobile licences.

"We believe we have the best business plan coupled with strong experience in small mobile markets, the success of DTAC's Happy brand as well as our experience in efficient and low-cost markets such as India," said Mr Brekke

Telenor pledged to have the network ready within one year, after which both affordable voice and data services would be offered.

Myanmar has much room for growth, said Mr Brekke, adding that a SIM card in that country today costs US$200.

The Myanmar government pegs mobile penetration at 9% or 5.44 million users, although the Swedish telecom giant Ericsson last year put the figure at less than 4%.

Mr Brekke pointed out that while Myanmar has set a goal of 80% mobile penetration by 2015, only 26% of the country has electricity.

Telenor has boosted its revenue by catching up with emerging markets in Asia, the group's largest revenue source, he said

"Asia is our major growth driver and development," said Mr Brekke, adding that 45% of group revenue now comes from its five Asian operations in Asia, up from 33% in 2008.

(Source: Bangkok Post, Telecommunications, TELECOMS & BRODACASTING, Telenor keen on Myanmar, DTAC investor vies for 15-year licence, 22 May, Srisamorn Phoosuphanusorn, link


Mobile Phone Industry Vocabulary

Total Access Communication (DTAC) - the 2nd largest provider of 2G mobile phone service in Thailand behind AIS (See Wikipedia)
Telenor - the Norwegian company that owns DTAC (See Wikipedia)

keen - very interested, eager or wanting (to do) something very much สนใจ, ใจจดใจจ่อ สนใจอย่างยิ่ง
keen on

Telenor keen on Myanmar

licence - official permission from government to do a business or some activity ใบอนุญาต
mobile licence - permission from the government to offer mobile phone service to customers

win a mobile licence
a 15-year
licence

investor - a person or organisation that puts money into a company in exchange for a future profit นักลงทุน
vie for - compete for, try to get something (that other people want too)

DTAC investor vies for 15-year licence

share -
stock share, any of the units of equal value into which a company is divided and sold to raise money หุ้น
shareholder -
a person who owns stock shares of a company, part owner of a company, investor with stock holdings in company ผู้ถือหุ้น
the major shareholder - one of the biggest owners of the company

ramp up - increase
presence - when someone or something is in a place การอยู่ในสถานที่หนึ่ง (ของบุคคล)
ramp up its presence - increase the amount of business a company does in a place

ramp up its presence in Asia
plans to ramp up its presence in Asia

investment - taking your money and putting it into projects to make a profit or earn interest (buying stock shares, bonds, real estate) การลงทุน, เงินลงทุน
heavy investment 
heavy investment in Myanmar

firm - a business or company บริษัท
a Norwegian firm

opportunity - a situation when it is possible to do something that you want to do โอกาส
the last opportunity in the world

terms - words and phrases used to describe something
it terms .... - it calls it .... , describes it as ....

it terms "the last opportunity in the world" for the Norwegian firm

strategic - done with a special plan to achieve long term goals
telecommunications - telephone and other forms of long-distance electronic communication; communications by radio waves using mobile phones, TV, radio, broadband internet.. (See Wikipedia)

infrastructure - the high-cost facilities that everyone in the economy shares (water, roads, electricity, trains, telephones) สาธารณูปโภค
strategic telecommunications infrastructure

flood - 1. a large amount or number of something จำนวนมาก; 2. to give or provide a large amount of something
flood Myanmar with strategic telecommunications infrastructure

Sigve Brekke, the head of Telenor Asia, said his company plans to flood Myanmar with strategic telecommunications infrastructure if it wins one of the mobile licences.

draw up -
write and create some document for the first time
master plan - the biggest plan that controls all other smaller plans
draw up a master plan

network - a large system of connected parts, organisations, people, etc. เครือข่าย
cellular network - a mobile phone network

coverage - the number of people in the programme, the number of participants (the percentage of the total possible)
cellular network coverage

roll out - introduce, when a company starts selling a new service or product
roll out cellular network coverage

figure - an amount of money จำนวนเงิน
an exact figure

decline -
to say "no" that you will not do or tell people something
he declined to give an exact figure

Telenor has drawn up a master plan to roll out cellular network coverage to "at least 75%" of the country within five years, he said, declining to give an exact figure.

data - facts or information ข้อมูล
data network - information such as web pages and video sent across the internet
data network coverage

voice network - when people speak to each other on the mobile phone
voice network coverage

Under a plan by the Myanmar government, voice network coverage will be required for 75% of the country and data network coverage at 50

telecom - telecommunications, dealing with telephones การโทรคมนาคม หมายถึง การสื่อสารทางไกลโดยใช้โทรศัพท์ เคเบิล โทรทัศน์ วิทยุและโทรเลข
regulator - an official who makes certain that the companies who operate a system work effectively and fairly ผู้มีอำนาจควบคุม
telecom regulator

reserve price -
the lowest price that a seller will accept for sth that is sold at auction
minimum reserve price  - Same as "reserve price"

proposed - suggested (but not yet chosen or decided upon)
proposed a minimum reserve price for a mobile licence

Myanmar's telecom regulator has proposed a minimum reserve price of US$350 million for a 15-year mobile licence.

pre -
before
qualify -
to have what you need to get something
pre-qualified
- have already checked them and they have what they need (to get something)

applicant -
a person who makes a request for something (run a business, attend a school, get a job, etc)
pre-qualified applicants

bid - an offer to buy something at a specific price ยื่นเสนอราคา
pre-qualified applicants selected to bid

On June 27, Myanmar will announce the winners of two 15-year licences from among 12 pre-qualified applicants selected to bid including India's Bharti Airtel, Japan's KDDI Corporation, Vodafone, Singapore Telecommunications, Malaysia's Axiata Group and China Mobile as well as Telenor.

international - between countries or in many countries ระหว่างประเทศ
international companies

consortia
- a group of companies, banks, organizations, etc. working together on a business project
international consortia

expressed interest in ....- said they were interested in ....

tender -
a formal offer to supply goods or do work at a stated price
tendering for the two mobile licences


A total of 91 international companies and consortia expressed interest in tendering for the two mobile licences.

brand - a type of product made by a particular company ตรา, ยี่ห้อ
efficient - doing a task with no waste of time, money or energy

"We believe we have the best business plan coupled with strong experience in small mobile markets, the success of DTAC's Happy brand as well as our experience in efficient and low-cost markets such as India," said Mr Brekke

pledged - seriously promised to do something สาบาน
pledged to have network ready within one year

services - บริการต่างๆ
voice and data services

affordable - not expensive ไม่แพง does not cost too much, so people have enough money to use or buy it
affordable voice and data services

Telenor pledged to have the network ready within one year, after which affordable both voice and data services would be offered.

room - more of something is available or possible
room for growth - more economic growth is possible (in the country)

Myanmar has much room for growth, said Mr Brekke, adding that a SIM card in that country today costs US$200.

penetration - users as a percentage of potential users; the percentage of a market or potential customers that currently use the product; the percentage of possible customers who use a product
mobile penetration

pegs - fixes at a certain level (cannot be more than this level)
the government pegs mobile penetration at 9%

The Myanmar government pegs mobile penetration at 9% or 5.44 million users, although the Swedish telecom giant Ericsson last year put the figure at less than 4%.

point out - to tell or show something to people 

Mr Brekke pointed out that while Myanmar has set a goal of 80% mobile penetration by 2015, only 26% of the country has electricity.

revenue - income from taxes or business activities รายได้
source - the place or person something comes from or starts at, or the cause of something ต้นกำเนิด, แหล่งกำเนิด
revenue source - a business that a company makes money and profits from

catch up -
when you are behind someone, move faster to reach them 
emerging markets
- economies that are almost rich and industrialized, but not yet
catching up with emerging markets in Asia,

Telenor has boosted its revenue by catching up with emerging markets in Asia, the group's largest revenue source, he said

growth - increasing in size over a period of time
driver - something that causes something to happen, catalyst 
growth driver

major - one of the most important things
major growth driver

Asia is our major growth driver

development - 1. a project to build something; 2. the gradual growth and formation of something

"Asia is our major growth driver and development," said Mr Brekke, adding that 45% of group revenue now comes from its five Asian operations in Asia, up from 33% in 2008.

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