Thai Durian Pizza: Chinese love it | Bangkok Post: learning

Learning > Learning From News (เรียนภาษาอังกฤษจาก ข่าวบางกอกโพสต์)

Thai Durian Pizza: Chinese love it

Level switch:
  1. Advanced
- +

The smelly king of fruits is the Shanghai talk of the town. A popular downtown restaurant added it to pizza & it became an instant hit with rich Chinese. 

A durian pizza sold at the Blue & Brown Cafe in in Shanghai,China (Source: Channel News Asia)

Click button to listen to Durian Pizza in Shanghai download 

FRUIT

Durian pizza a hit in Shanghai

22 May 2013

Durian fruit next to Durian pizza.

A restaurant in Shanghai is offering affluent middle-class Chinese with a growing taste for the exotic a popular, if unusual, dish - pizza with a Thai durian topping.

One of Thailand's most popular snacks, the pungent "king of fruits" has also long been used in desserts, cakes and even ice cream.

The restaurant in Shanghai has taken it a step further, with its menu offering Thai durian on a pizza.

This unusual dish is the main drawing card of Blue & Brown, a cafe in downtown Shanghai, according to a report on Channel NewsAsia.

Since opening in September 2012, the outlet has been selling an average of 70 durian pizzas each day, said owner Dai Ge.

Durian fruit.

With imported frozen durian from Thailand, cheese and a secret sauce, it has become a hit with Chinese students and young executives

"Durian and pizza are originally unrelated, but this is quite wonderful," one customer is quoted as saying.

"There's a thick layer of cheese on top which masks the strong taste of the durian," said another

Rising affluence among the middle-class Chinese has spurred demand for the exotic fruit. Importers at a wholesale market say that during the durian peak season in June they can sell up to US$3,000 of the fruit each day.

China's imports of the durians increased by about 20% between 2009 and 2010 to US$150 million.

Thailand had monopoly over the durian market till 2011, when China allowed Malaysian imports as well.

But Chinese fruit retailers say the "golden pillow" durian (mon thong in Thai) shipped by sea from Thailand and known for its thinner shell and pungent, soft flesh - is still the best-seller in the market.

(Source: Bangkok Post, FRUIT, Durian pizza a hit in Shanghai, 22 May 2013, link)


Food Innovation Vocabulary

durian - a yellow to green fruit that has a strong smell and an outer covering with spikes on it ทุเรียน (See Wikipedia & video on durian in Shanghai)
 
a hit - a very popular thing; something that many people like
Durian pizza a hit in Shanghai

affluent (adjective) - rich, wealthy, has lots of money มั่งคั่ง
affluence (noun)

rising affluence - growing more rich, getting more and more money
rising affluence among the middle-class Chinese

middle-class -
have some extra money to spend (so not poor but not rich yet either)  ชนชั้นกลาง, มิดเดิล คลาส,  ฐานะปานกลาง
affluent middle-class Chinese

exotic - interesting because it is strange and unusual  เกี่ยวกับหรือมาจากต่างประเทศ, ไม่ใช่ของพื้นเมือง, ผิดธรรมดา, ประหลาด.
an exotic fruit

a taste for ...  -
the person likes this kind of thing ...
growing taste for the exotic - likes something because it is is strange and unusual

popular - many people like it
unusual - not the usual or ordinary that people always do, strange and different

dish
- some kind of food that people cook and eat for a meal like dinner
offering a popular, if unusual, dish

topping
- something that you put on top of food (example: chocolate topping on ice cream)
a pizza with a Thai durian topping


A restaurant in Shanghai is offering affluent middle-class Chinese with a growing taste for the exotic a popular, if unusual, dish - pizza with a Thai durian topping.

pungent - describes a very strong smell or taste, sometimes one that is unpleasantly strong ฉุน
Durian is the pungent king of fruits

desserts
- the sweet thing that people eat at the end of dinner

One of Thailand's most popular snacks, the pungent "king of fruits" has also long been used in desserts, cakes and even ice cream.

take a step further - to do something extra

The restaurant in Shanghai has taken it a step further, with its menu offering Thai durian on a pizza.

drawing card - something interesting that makes people come to a place

This unusual dish is the main drawing card of Blue & Brown, a cafe in downtown Shanghai, according to a report on Channel NewsAsia.

outlet - a store that sells a company's products
average

Since opening in September 2012, the outlet has been selling an average of 70 durian pizzas each day, said owner Dai Ge

frozen - when water turns to ice, when something stops moving
frozen durian
imported frozen durian from Thailand

executives - a high level manager in a company (making plans and ensuring they executed successfully) ผู้บริหาร
young executives

With imported frozen durian from Thailand, cheese and a secret sauce, it has become a hit with Chinese students and young executives

quote - to repeat something that someone said in an article or writing

"Durian and pizza are originally unrelated, but this is quite wonderful," one customer is quoted as saying.

layer - a thin sheet of a substance; a level of material, such as a type of rock or gas, which is different from the material above or below it ชั้น
thick layer

mask - hide (make so you cannot see or smell it0
cheese masks the strong taste

"There's a thick layer of cheese on top which masks the strong taste of the durian," said another.

demand - people or consumers wanting to buy goods and services : อุปสงค์, ความต้องการ
wholesale - buying and selling goods in large quantities, especially to people who are going to sell them in a shop  ขายส่ง

spurred - caused; cause to increase ก่อให้เกิด
spurred demand

wholesale - selling large amounts of goods to stores (in bulk) to then be sold to individual customers (retail)
wholesale market
importers at a wholesale market

retail -
selling directly to individual customers
retailers - stores that sell fruit
fruit retailers

peak - the highest level  การขายปลีก
peak season - the time of year when something is at its highest or greatest level ช่วงเวลาที่พบมากที่สุด
the durian peak season in June

Rising affluence among the middle-class Chinese has spurred demand for the exotic fruit. Importers at a wholesale market say that during the durian peak season in June they can sell up to US$3,000 of the fruit each day.

China's imports of the durians increased by about 20% between 2009 and 2010 to US$150 million.

monopoly - companies that have complete control over a market
monopoly over a market
monopoly over the durian market

Thailand had monopoly over the durian market till 2011, when China allowed Malaysian imports as well.

"golden pillow" durian (
mon thong in Thai)
shipped by sea

soft - not strict enough; weak ไร้น้ำหนัก อ่อนด้วยเหตุผล
flesh - the part of the fruit that people eat (just inside the skin)
soft flesh

shell -
an outer covering ตัวเรือด้านนอ เปลือก,เปลือกนอก,แกลบ
thinner shell

pungent -
smells very strong, with a very strong smell

known for ... - famous for ..., people know about it because ....
known for its thinner shell and pungent, soft flesh

best-seller
the best-seller in the market. 

But Chinese fruit retailers say the "golden pillow" durian (mon thong in Thai) shipped by sea from Thailand and known for its thinner shell and pungent, soft flesh - is still the best-seller in the market.

More on this topic

Bangkok Post online classifieds

Try buying & selling goods and properties 24/7 in our classifieds which has high purchasing power local & expatriate audience from within Thailand and around the world.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments