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Forbes business magazine comes to Thailand

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Asean Economic Community (AEC) nears, Thai edition of Forbes to focus on business across ASEAN region as "new supply chain within Asean emerges." 

Dignitaries shake hands at the launch of 'Forbes Thailand' at the Centara Grand Hotel yesterday. From left, Post Publishing Plc chairman and former Bank of Thailand governor Mr Pridiyathorn Devakula; Christopher Forbes, vicechairman of the Forbes Publishing company; and Suthikiati Chirathivat, director and chairman of the Executive Committee of Post Publishing Plc. (Photo: Pawat Laopaisarntaksin)

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MEDIA

Post launches Thai edition of 'Forbes'

5/06/2013
Pathom Sangwongwanich

Post Publishing Plc has launched Forbes Thailand magazine at a time of growing economic opportunity driven by upcoming regional integration.

Supakorn Vejjajiva, Post Publishing's president and chief operating officer, said at an event marking the launch on Tuesday that this was an opportune moment to unveil the title, with the region's economies continuing to integrate and grow.

As the 2015 establishment of the Asean Economic Community (AEC) nears, the Thai-language Forbes Thailand, published by the Post's subsidiary Post International Media, is aimed at meeting the growing demand from local entrepreneurs for solid business intelligence.

Forbes Asia chief executive officer William Adamopoulos said the company views Thailand as a key growth market within Asia. Forbes has a circulation of 400,000 copies per month across 17 countries in Asia, he said

Forbes Publishing Co vice-chairman Christopher "Kip" Forbes said the magazine's uniqueness stemmed from its features on business leaders and focus on job creation and business opportunities.

Its keys to success range from having a skilful research team and building relations with local distributing partners to adapting to changes in the media world, he said.

At the launch, Pridiyathorn Devakula, a former finance minister and central bank governor, said Thailand stands to be the greatest beneficiary of the AEC.

Among all Asean members, Thailand is the champion of consumer product manufacturing. Look around you, things that you use from head to toe, day and night, they are made in Thailand," said MR Pridiyathorn, who is chairman of Post Publishing.

Thai companies such as Siam Cement Group, Mitr Phol and Thai Union Frozen Products have in recent years expanded their overseas presence to become global producers, he said. MR Pridiyathorn added that the creation of the AEC in 2015 would help bring about the expansion of more local firms abroad, particularly to less developed neighbouring countries offering lower production costs, and offer up opportunities for growth in new markets.

"A new supply chain within Asean may emerge, and this will help nurture the industrialisation of less developed nations in Asean. With this, all countries will prosper together and mutually benefit from the fruit of integration," he said.

(Source: Bangkok Post, MEDIA, Post launches Thai edition of 'Forbes', 5/06/2013, Pathom Sangwongwanich, link


Media Launch Vocabulary

Forbes -
an American business magazine with articles on finance, industry, investing, marketing topics, technology, communications, science, and law. Its headquarters are in New York City. Main competitors are Fortune and Businessweek. The magazine is well known for its lists of the richest Americans (the Forbes 400), highest-paid stars under 30, and its list of billionaires. The motto of Forbes magazine is "The Capitalist Tool" (See Wikipedia)

media
- public ways of communicating news and information: television, radio, newspapers, magazines, the internet สื่อ
media launch

launch - to start selling a new product or service to the public เริ่มวางขาย  เริ่มต้น เริ่มโครงการ an event to celebrate or introduce something new การเริ่มปฏิบัติการ, การออกตัวของสินค้า
the launch of 'Forbes Thailand'

dignitary - important people at some event; VIP, celebrity, luminary, bigwig,บุคคลที่มีตำแหน่งสูง, ผู้มีฐานะสูงส่ง
shake hands
- จับมือทักทาย, ทักทาย
dignitaries shake hands

Dignitaries shake hands at the launch of 'Forbes Thailand' at the Centara Grand Hotel yesterday.
Post launches Thai edition of 'Forbes'


launched - began เริ่ม started เริ่มต้นดำเนินการ
opportunity - a situation when it is possible to do something that you want to do (See glossary)
upcoming - will happen soon ที่กำลังจะมาถึง
integration - the process of combining with others to create a single unit or system การรวมเข้าด้วยกัน, การผสมผสาน
integration - bringing together many separate pieces to work together as a unified whole


Post Publishing Plc has launched Forbes Thailand magazine at a time of growing economic opportunity driven by upcoming regional integration.

launch
mark
an event marking the launch

unveil - to announce something that was not known before เปิดเผยข้อมูล
title - a publication (book, magazine, newspaper, etc)
unveil the title

opportune
moment - a very short period of time; a particular time or occasionชั่วขณะ, โอกาสสำคัญ
an opportune moment
an opportune moment to unveil the title

region
the region's economies
integrate - to combine things of different types in one effective system (so it all works together as a whole) รวมเข้าด้วยกัน
the region's economies continuing to integrate and grow

Supakorn Vejjajiva, Post Publishing's president and chief operating officer, said at an event marking the launch on Tuesday that this was an opportune moment to unveil the title, with the region's economies continuing to integrate and grow.

establishment - creation
establishment of the Asean Economic Community (AEC)

subsidiary - a smaller company owned by a larger company บริษัทลูก บริษัทในเครือ
the Post's subsidiary Post International Media

demand - the need and desire to buy goods and services by households and businesses ความต้องการ
meeting the growing demand

entrepreneurs - business people เจ้าของกิจการ
local entrepreneurs - business people in Thailand

intelligence - information collected about the secret plans of an enemy, criminal organisations, competitors, etc. ข่าวกรอง ข้อมูลลับ
business intelligence - information about competitors in your business's industry

solid -
reliable, can be trusted, true and certain
solid information - reliable information (likely to be true)
solid business intelligence  

aimed at meeting the growing demand from local entrepreneurs for solid business intelligence

As the 2015 establishment of the Asean Economic Community (AEC) nears, the Thai-language Forbes Thailand, published by the Post's subsidiary Post International Media, is aimed at meeting the growing demand from local entrepreneurs for solid business intelligence

key - important คนสำคัญ
a key growth market
a key growth market within Asia

Forbes Asia chief executive officer William Adamopoulos said the company views Thailand as a key growth market within Asia.

circulation the amount published or sold of a newspaper, magazine or other regular publication จำนวนพิมพ์,จำนวนขาย
a circulation of 400,000 copies per month
Forbes has a circulation of 400,000 copies per month across 17 countries in Asia.

uniqueness - unlike anyone else, something that no one else has makes you special
the magazine's uniqueness

X stemmed from
Y - X was caused by Y (meaning: Y caused X)

feature story -
feature article; an article about people "not closely tied to a recent news event. It goes into great detail regarding concepts and ideas of specific market interest", example: a travel feature story (See Wikipedia)
magazine features on business leaders


creation - the act of making something new การสร้าง
job creation - making more jobs for people who want to work

opportunities - 1. situations in which it is possible to do what you want or need to do; 2. benefits or profit that it is possible to get
business opportunities

focus - the main thing it is concerned with ให้ความสำคัญ
focus on job creation and business opportunities.

Forbes Publishing Co vice-chairman Christopher "Kip" Forbes said the magazine's uniqueness stemmed from its features on business leaders and focus on job creation and business opportunities.

range - a number of different things that are of the same general type ขอบข่าย, ประเภท
range from X to Y

research - the activity of searching for and discovering new and interesting things about some subject การวิจัย
skilful research team

local - in this country (Thailand)
distributing -
the activity of getting a product to consumers 
partners -
people or companies you are working together with on a project or business
local distributing partners

relation  - ความสัมพันธ์
building relations
building relations with local distributing partners

the media world
adapting to changes in the media world

Its keys to success range from having a skilful research team and building relations with local distributing partners to adapting to changes in the media world, he said.

stands to be ... - is in a position or situation where it they are likely to become ....

beneficiary - to get something good from something ผู้ได้รับประโยชน์
greatest beneficiary

Thailand stands to be the greatest beneficiary

At the launch, Pridiyathorn Devakula, a former finance minister and central bank governor, said Thailand stands to be the greatest beneficiary of the AEC.

champion - winner of a contest or competition
consumer - someone who buys and uses goods and services ผู้บริโภค
consumer product manufacturing

Among all Asean members, Thailand is the champion of consumer product manufacturing. Look around you, things that you use from head to toe, day and night, they are made in Thailand," said MR Pridiyathorn, who is chairman of Post Publishing.

presence - when someone or something is in a place การอยู่ในสถานที่หนึ่ง (ของบุคคล)
overseas presence

expansion (noun) - when something increases in size, number or importance การขยายออก
the expansion of more local firms abroad

expand (verb)
expanded their overseas presence

global - throughout the world ทั่วโลก ทั้งโลก all over the world, including the whole world
global producers

neighbouring - near to 
neighbouring countries - countries that are near to your country

Less Developed Countries (LDCs) - a country that is poor and trying to make its industry and economic system more advanced (See Wikipedia)
less developed neighbouring countries

Thai companies such as Siam Cement Group, Mitr Phol and Thai Union Frozen Products have in recent years expanded their overseas presence to become global producers, he said. MR Pridiyathorn added that the creation of the AEC in 2015 would help bring about the expansion of more local firms abroad, particularly to less developed neighbouring countries offering lower production costs, and offer up opportunities for growth in new markets.

supply chain - "the whole series of processes, companies, places, etc. that are involved in making and selling a product. The supply chain includes the supply of raw materials and parts and the processes of manufacturing, storing, transporting and selling the product to the customer" โซ่อุปทาน

a new supply chain within Asean may emerge

less developed nations -
Same as "Less Developed Countries"
less developed countries (LDCs)
less developed nations in Asean

nurture - take care of and help grow เลี้ยงดูฟูมฟัก
industrialisation - adding factories and the abillity to make parts and various goods in factories so they do need to be imported การปรับให้เป็นอุตสาหกรรม
nurture the industrialisation

nurture the industrialisation of less developed nations in Asean

a new supply chain that will help nurture the industrialisation of less developed nations in Asean

A new supply chain within Asean may emerge, and this will help nurture the industrialisation of less developed nations in Asean.

prosper -
succeed, thrive เจริญก้าวหน้า, เจริญรุ่งเรือง
all countries will prosper together

the fruit of - something you get from doing some activity or work, fruit of labour, outcome, result ผลลัพธ์
the fruit of integration

mutually
- something you do or get together with other people ซึ่งกันและกัน, กัน, ต่อกัน, กันและกัน
benefit - to get help or an advantage from something ผลประโยชน์
mutually benefit - get benefits or good things together with other people

mutually benefit from the fruit of integration

With this, all countries will prosper together and mutually benefit from the fruit of integration

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