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What's new in business

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Flat ad spending on flat economic growth, new twice monthly rice auction & Chula engineering professor to head State Railway. 

ADVERTISING

Ad spending flat in H2

Ad spending is expected to show flat growth in the second half of this year, as the Thai economy is showing no positive signs of growth.

Many advertisers are cutting back on ad spending on the back of expected low second-half consumption.

People's purchasing power has declined in the wake of government stimulus policies such as the first-time car buyer scheme.

As well, the local economic outlook remains uncertain, with no new positive factors to shore up growth.

Nielsen Co reported first-half ad spending rose by 1.7% year-on-year.

Total spending on TV commercials will grow by 7% this year on the six free-TV channels.

Spending on cable and satellite TV is expected to increase by 35% from last year to 4 billion baht.

Companies in the fast-moving-consumer-goods sector such as Unilever and Proctor & Gamble have already cut their ad spending.

But some sectors, particularly automobiles and telecommunications, have increased their ad budgets.

The take-up rate for billboards in the first half dropped by 20%.

AGRICULTURE

Twice-monthly auction of pledged rice

The Commerce Ministry’s Foreign Trade Department plans to auction a total of 400,000 tonnes of different types of rice twice a month to reduce the huge stockpile of pledged grain.

Each auction will try to sell about 200,000 tonnes.

The department on Wednesday afternoon agreed to sell 120,000 tonnes of unmilled 5% white rice to be processed into parboiled rice for export, in the wake of the lukewarm response to the 200,000 tonnes on offer.

The department did not disclose the selling price.

The government needs to sell off much of the 17 million tonnes or more of pledged rice in stock to have space to store grain bought from the next harvest, that will begin in October and continue through to next year.

The government's rice auction for 200,000 tonnes of paddy to be processed into parboiled rice for exports drew a lukewarm response, with only five filing tenders.

The lukewarm response was reportedly due to unclear conditions.

Bidders are finding it difficult since the terms of reference (ToR) do not state clearly where the paddy is located or which types will be put up for auction.

TRANSPORTATION

Academic tipped to chair railway board

An academic is being put forward to be the next chair of the State Railway of Thailand (SRT) board, after all seven members resigned to clear the way for a shake up requested by Transport Minister Chadchat Suttipunt.

The minister said he would back Boonsom Lerdhirunwong, dean of the Faculty of Engineering at Chulalongkorn University, to be the new chairman of the board.

Mr Chadchat said the resignations were not politically motivated, but said the changes were intended to improve the efficiency of the SRT.

The SRT largely involves structural work and it needs a professional engineer to aid the agency, he added.

"The change is designed to put the right person in the right job. There is no personal conflict," the minister said. 

The new board members will restructure the SRT to boost its efficiency, adjust revenue-generating schemes and develop plans to build the mass transit line and the double tracks across the country.

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Vocabulary:

academic: someone who teaches at a college, or who studies as part of their job - นักวิชาการ

adjust: to change something slightly, especially to make it more correct, effective, or suitable - ปรับ

advertising: telling the public about a product or a service, political candidate, etc. in order to encourage people to buy, use or support it - การโฆษณา

aid: to help - ช่วย

auction: a usually public sale of goods or property, where people make higher and higher bids (= offers of money) for each thing, until the thing is sold to the person who will pay most - การขายโดยการประมูล, การขายทอดตลาด

back: to support - สนับสนุน

bidder: a person or company who makes an offer to buy/sell something at a specific price - ผู้ประมูล ผู้ยื่นเสนอราคา

board: a group of people who have the responsibility of managing important business or government activities - คณะกรรมการ

boost: to increase - เพิ่ม

chair: to be the person in charge of a meeting, committee, or company - ดำรงตำแหน่งประธาน, ทำหน้าที่ในฐานะประธาน

chairman: the person in charge of a committee, a company, etc - ประธาน

clear: easy to see and understand - ชัดเจน

condition: something that must be done before another thing can happen - เงื่อนไข

conflict: an angry disagreement between people or groups - ความขัดแย้ง

consumption: the act of using energy, food or materials; the amount used - การบริโภคพลังงาน, การใช้หมดไป

disclose: to give information to people - เปิดเผย

drew (past of draw): attracted - ดึงดูด

due to: because of - เนื่องจาก

efficiency: the ability to work well and produce good results by using the available time, money, supplies etc in the most effective way - ความมีประสิทธิภาพ

engineer: a person who arranges for something to happen, especially in a skilful way - ผู้วางแผน

factor: a fact or situation which influences the result of something - ปัจจัย

faculty: a group of departments in a college or university which specialise in a particular subject or group of subjects - คณะ

generate: to produce - ผลิต, ก่อให้เกิด

grain: the small hard seeds of food plants such as wheat, rice, etc; a single seed of such a plant - เมล็ดข้าว, เมล็ดพืช

growth: economic growth, an increase in economic activity - การเติบโต

harvest: to gather in ripe crops - เก็บเกี่ยว

improve: to make better - ทำให้ดีขึ้น

in the wake of: happening after an event or as a result of it - สืบเนื่องมาจาก

in-stock: available for use - ที่ผลิตเตรียมไว้แล้ว

intended: planned; wanted to happen - ที่ได้วางแผนไว้ ที่ตั้งใจให้เกิดขึ้น

local: in this country (Thailand) -

located: where something is - ตั้งอยู่

lukewarm: (1) not interested in or enthusiastic about something - ไม่เต็มใจ,มีความกระตือรือร้นเล็กน้อยor (2) slightly warm. อุ่น, อุ่นพอควร

mass transit: the system of moving large numbers of people around in a city, including buses, trains, subways, etc. - การขนส่งมวลชน

minister: a member of the cabinet, the group of government ministers who make and approve government policy - รัฐมนตรี

offer: an act of saying that you are willing to do something for somebody or give something to somebody - เสนอเพื่อให้พิจารณา

outlook: an idea about what a situation will be like in the future - อนาคตที่คาดหวังไว้, ทัศนคติ

paddy: rice as it comes from the field after harvest - ข้าวเปลือก

parboiled: to boil rice until it is partly cooked - ข้าวนึ่ง, ข้าวเปลือกนำมานึ่งแล้วทำให้แห้งและนำไปสี เป็นการสงวนรักษาวิตามิน B1

personal: your own; not belonging to or connected with anyone else - เป็นส่วนตัว

pledged: seriously promised to do something - สาบาน

politically motivated: when an even happens for political reasons -

positive: hopeful and confident, or giving cause for hope and confidence - ซึ่งมองในแง่ดี

process: a series of actions that you take in order to achieve a result - แนวทางปฏิบัติ, กระบวน, วิธีการ

professional: showing that somebody is well trained and extremely skilled - ที่มีความเชี่ยวชาญ

purchasing power: buying power; the ability to buy things, i.e., having enough money to buy things - กำลังซื้อ

put forward: proposed -

reportedly: as reported (often used for showing that you are not certain that something you are reporting is true) - ตามที่รายงาน

resignation: the act of leaving a job, position of power, etc. - การลาออกจากตำแหน่ง

response: a reaction to something that has happened or been said - การตอบสนอง

restructure: to organise something such as a company in a different way so that it will operate better - ปรับโครงสร้างใหม่

revenue: income from taxes or business activities - รายได้

scheme: a plan that is developed by a government or large organisation in order to provide a particular service for people - แผนการ โครงการ

sector: a part of a country’s economic or business activity - ภาค (เศรษฐกิจ)

shore up: to help to support something, often that something that has problems or that is weak and in danger fo failing - ยัน, พยุง, เสริม

space: an area or a place that is empty or that can be moved about freely - ที่ว่าง

stimulus policy: a set of actions designed to increase economic activity - นโยบายหรือแผนการกระตุ้นเศรษฐกิจ

stockpile: to collect large amounts of things that may be needed - เก็บสะสมไว้ใน

structural: having to do with structures such as buildings, bridges and roads - เกี่ยวกับโครงสร้าง

structure: something large such as a building or a bridge that is built from different parts - โครงสร้าง

telecommunications: the science and technology of sending information by telephone, radio, or television - โทรคมนาคม

tender: a formal written offer to provide goods or services for a particular price - การยื่นประมูล

terms of reference: the instructions that someone must follow when they study, examine or carry out something the instructions that someone must follow when they study, examine or carry out something - ขอบเขตของงาน, รายละเอียด เงื่อนไขหรือข้อกำหนด

tipped to become: experts think that the person will become ... -

track: a rough path or road, usually one that has not been built but that has been made by people walking there - ร่องรอยทางเดิน,ทางเดินเท้า, หนทาง, เส้นทาง

uncertain: not feeling sure about what to do, whether something is true etc - ไม่แน่ใจ, คลางแคลงใจ

unclear: not clear and easy to understand -

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