What's new in business news: October 7, 2013 | Bangkok Post: learning

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What's new in business news: October 7, 2013

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Half of Thais now on internet, Volleyball triumph attracts brands & motorcycle sales fall with economic downturn. 

Thailand’s Pleumjit Thinkaow (left) and Onuma Sittirak (right) try to block against Japan in the final of the 2013 Asian Women’s Volleyball Championship. THANARAK KHOONTON

MARKETING

Volleyball triumph attracts brands

Women's volleyball is joining football as an important marketing tool used to promote products.  Thailand's victory over Japan in the 2013 Asian Women's Volleyball Championship final last month recorded a very high TV rating of 26.4, higher than hit soap operas such as Rang Ngao at 14.3 and Khun Chai Ratchanont at 15.1. 

Thai AirAsia (TAA) recently became an official sponsor for the national team to build its brand regionally and TrueVisions has acquired broadcast rights for every volleyball competition through terrestrial-TV, pay-TV and online platforms, adding to the sports it already offers: tennis, Thai Premier League, badminton and golf. The largest viewing group for women's volleyball is male viewers aged 20 in urban areas at 37.4%, followed by men aged 20-49 at 31.1%. 

[Read full story brands" >here ]

TECHNOLOGY

Half of Thais now on the internet

7/10/2013

The number of internet users in Thailand will reach 35 million this year or half the population which marks an increase from 26.5 million users or 37.9% of the population last year and 9 million 12.9% of the population in 2011. While the penetration rate for fixed-line internet remains low at 10% of the population, the penetration rate for mobile devices is 136%.

The availability of third-generation (3G) commercial service, cheaper smart devices, a greater variety of mobile applications and free public WiFi have all contributed to the rise in internet users.  Currently there are 140,000 free WiFi access points in 30,000 locations and there are plans to add a further 150,000 access points next year to expand free WiFi coverage in order to narrow the digital divide.

[Read full story here ]

MOTORCYCLES 

Motorcycle sales fall with economic downturn

Purchasing power has become weaker than expected in light of the current economic slowdown, leading to overall motorcycle sales of only 2 million vehicles this year from the previous forecast of 2.2 million and against 2.15 million last year. Domestic consumption is not as high as last year.

A new excise tax structure for motorcycles, aimed mainly at controlling the high-engine motorcycle market, took effect in January. Engines below 150cc are now taxed at 3%, with rates rising to 5% for 151-500cc, 10% for 500 to 1,000cc and 20% for higher than 1,000cc.

[Read full story forecast" >here ]

Learn from listening

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Vocabulary:

access point: a place where there is a Wifi signal so you can connect to the internet with your computer, tablet or mobile phone -

acquire: to get; to obtain - ได้มาซึ่ง

aim: to have as your purpose or goal - มีเป้าหมาย มีจุดมุ่งหมาย

application (app): a program designed to do a particular job; a piece of software - โปรแกรมใช้งาน, โปรแกรมคอมพิวเตอร์

attract: to cause someone to be interested in something - ดึงดูดความสนใจ

availability: that you can get, buy or find - การหาได้ง่าย,การหามาได้

block: to stop someone/ something from moving through or along something else - ปิดกั้น, กีดขวาง

brand: a type of product made by a particular company - ตรา, ยี่ห้อ

broadcast rights: the legal right to sell and control who can watch a television broadcast -

championship: a competition to find the best player or team in a sport or game - การแข่งขันเพื่อได้ตัวผู้ชนะเลิศ

commercial: for business purposes - เกี่ยวกับการค้า

competition: an organised event in which people try to win prizes by being better than other people - การแข่งขัน

consumption: the act of using energy, food or materials; the amount used - การบริโภคพลังงาน, การใช้หมดไป

contribute to: to help to cause an event or situation - ช่วยก่อให้เกิด

current: of the present time - ปัจจุบัน

currently: at this time; now - ในปัจจุบัน

device: a machine or piece of equipment that does a particular job - อุปกรณ์ เครื่องมือ เครื่องจักร

domestic: inside the country being talked about - ภายในประเทศ

downturn: a time when an economy or industry is weaker than normal; a fall in the amount of business that is done, lower incomes and employment - แนวโน้มที่ตกต่ำลง เช่นในกิจกรรมทางธุรกิจ

excise tax: a tax made by a government on some types of goods made, used sold within their own country - ภาษีสรรพสามิต, ภาษีสำหรับสินค้าในประเทศ

expand: to make or become larger - ขยาย เพิ่ม

forecast: a statement about what will happen in the future based on information available now - การพยากรณ์, การคาดการณ์

hit: a successful product -

in light of: as a result of -

location: where someone or something is - ที่ตั้ง,ทำเล

mark: to show that something is happening or happened - เป็นเครืองแสดง เป็นการเริ่มต้น

mobile (technology): of devices, especially telecommunication devices, that can easily be moved around, e.g., mobile phones, tablets, notebook computers - อุปกรณ์ซึ่งเคลื่อนที่ได้ง่าย

narrow: to make less wide - ทำให้แคบลง

national: for the whole country - แห่งชาติ, ของชาติ

official: done by people in authority or decided by the government; announced publicly - เป็นทางการ

online: controlled by or connected to a computer or to the Internet - ออนไลน์, การเชื่อมต่อผ่านระบบเครือข่ายทางคอมพิวเตอร์

overall: total; including all the things or people that are involved in a particular situation; general - ทั้งหมด, โดยทั่วไป

penetration: the level at which a product, service, etc. has succeeded in entering a market - ส่วนแบ่ง

platform: a type of media or way of distributing information , e.g., newspapers, magazines, video, etc. -

population: a particular group of people or animals living in a particular area - กลุ่มที่อาศัยอยู่ในที่เดียวกัน

previous: happening or existing before the event or object that you are talking about - แต่ก่อน, เมื่อก่อน

public: open to people in general - สาธารณะ

purchasing power: buying power; the ability to buy things, i.e., having enough money to buy things - กำลังซื้อ

rating: a measurement of how good or popular someone or something is - การประเมิน

recently: not long ago - เมื่อไม่นานมานี้, เมื่อเร็วๆ นี้

record: a written account of something that is kept so that it can be looked at and used in the future - การบันทึก, รายงาน

regional: of or relating to a region - เกี่ยวกับภูมิภาค

slowdown: when the economy moves more slowly and worker incomes and company profits suffer and increase more slowly -

soap opera: a story about the lives and problems of a group of people which is broadcast every day or several times a week on television or radio - เรื่องน้ำเน่า

sponsor: a person or company that pays for a radio or television programme, or for a concert or sporting event, usually in return for advertising - ผู้อุปถัมภ์, ผู้ทำการโฆษณาทางวิทยุหรือโทรทัศน์

structure: the way in which the parts of something are connected together, arranged or organised - โครงสร้าง

take effect: to begin to be used or required - ส่งผล

terrestrial: operating on earth rather than from a satellite - ที่อาศัยบนโลก

triumph: a great victory or success - ชัยชนะครั้งใหญ่

vehicle: a machine that you travel in or on, especially one with an engine that travels on roads, e.g., a car, bus, van, truck, etc. - ยานพาหนะ

victory: winning a competition or a battle - ชัยชนะ

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