Thailand is among global leaders in time spent on social media and number of users of Facebook, YouTube, TikTok and e-commerce, according to a digital report.

The nation makes the top 20 in many categories, with social media usage averaging 2.3 hours a day.

As of January 2024, daily social media usage by Thais ranked 17th globally at 2.31 hours, with the global average 2.23 hours, according to the Digital 2024 Global Overview Report from DataReportal.

The country ranked in the top 10 for internet usage at eight hours per day.

In terms of social media use, Thailand ranked fifth at 24 hours per month, following Egypt (34 hours), the United Arab Emirates (29), Vietnam (28) and the Philippines (26 hours).

Bangkok was among the top three cities for Facebook advertising audience at 13 million user accounts, while Thailand was ninth for the largest national audience with 49 million users.

Thais spent 41.3 hours per month watching YouTube via its mobile app, just behind global leader South Korea at 45 hours.

Thailand has 18.7 million Instagram users who average 7.4 hours per month on the app. The country ranks sixth for Facebook Messenger users at 35.5 million.

For X, formerly Twitter, Thailand was 12th with 14.6 million users, with Android users spending three hours on the app per month, compared with the global average of four hours.

The nation is ninth globally for TikTok advertising reach with 44.3 million users. The US, Indonesia and Vietnam are the top three.

As to time spent on TikTok, Thailand ranked 15th with 38.2 hours per month for Android users.

Thailand was the global leader of the weekly online shopping category with 70% of internet users age 16-64 making purchases online each week.

In terms of mobile commerce, for weekly purchases Thailand ranked in the top 20 with 31% of internet purchases by mobile devices, close to the global average of 30%.