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Dream job: Personal shopper

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Helping people look good by choosing clothes and accessories for them is a job that has its own challenges, what to expect working as a "personal shopper" .... 

CAREER & JOBS 

The style adviser

20/09/2013

Pimchanok Phungbun Na Ayudhya

Taking advantage of her experience as a fashion model, Ranida "Duen" Pruedthinalin is currently sitting in at highstreet brand Topshop as a personal shopper. The stylish co-owner of GGub - a contemporary bags, jewellery and home accessories brand - offers clients style advice, personalises looks and shares tips. [The complimentary Topshop Personal Shopping Service is on offer at Topshop’s flagship store at CentralWorld (1/F, Beacon Zone, CentralWorld, 02-613-1660, facebook.com/topshopthailand, Instagram @topshop _ th) until Oct 31.]

HOW DO YOU GET TO KNOW YOUR CLIENTS AND THEIR STYLES?

In short, it's based on first appearances. Their total look tells you about maybe 60 per cent of their style. Their figure is also important in terms of picking what suits them. The rest comes from talking to them, asking them about their preferences, and the occasions they need to dress for.

HOW DO YOU GIVE ADVICE AND MAKE SUGGESTIONS?

There's a private suite in which clients can enjoy the personal shopping experience. My job is to give friendly advice and pick items that fit their individual requirements. A lady recently came to me in full make-up saying I had one hour to dress her up for a wedding reception. It was a fun challenge. Also, there have been a lot of mothers-and-daughters coming to the shop together. The mothers usually let the daughters choose. I pick the items from the new collection and it often turns out that they like all of them.

WHAT ARE THE BIGGEST CHALLENGES OF BEING A PERSONAL SHOPPER?

During one appointment, the woman initially didn't like anything I picked for her. Making suggestions can sometimes be like gambling, and you need to have a back-up plan. You also need to see how clients perceive their bodies and then show them something different because people normally stick to their old styles. You need some psychological skills too [smiles].

IS BEING A MODEL YOURSELF HELPFUL FOR BEING A PERSONAL SHOPPER?

Yes. My experience in the fashion industry has proven very helpful because I've learned a lot from stylists and how to mix and match.

WHAT MAKES A GOOD PERSONAL SHOPPER?

Paying attention to detail. The client' s preferences, tastes and needs all matter. It's my job to make a client look good from top to toe. It's also essential to make practical suggestions to fit their everyday lifestyle. I'm happy if they find my picks wearable and versatile. If they opt for my advice but never get to wear them, it would be useless. I'm happy when clients look good and feel good about themselves.

CAN AN OUTFIT REVEAL PERSONALITY TRAITS ABOUT A PERSON?

Briefly, yes. A total look can tell which type of person you are - confident or reserved, conventional or unconventional.

WHAT'S YOUR VIEW ON LOCAL FASHION TASTES NOWADAYS?

Overall, the local scene has improved and is more willing to experiment with new styles. But it turns out there are two main types. The "hits" , to me, are those who look cool. The "misses" would be those who look disastrous - sometimes because of a too-revealing outfit or a style that doesn't suit an occasion.

DO INTERNATIONAL BRANDS MAKE PEOPLE MORE FASHION-FORWARD?

Yes, because their presence in Thailand means more choice. In the past, we needed to go abroad to buy some of these brands but now they are all at our doorstep.

WHAT ARE YOUR FAVOURITE SHOPPING SPOTS IN BANGKOK?

Aside from Topshop and Soda, I shop at malls and Chatuchak [Weekend Market].

http://www.bangkokpost.com/lifestyle/interview/370632/the-style-adviser

Learn from listening

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Vocabulary:

abroad: in or to a foreign country - ในต่างประเทศ

accessory: a thing that you can wear or carry that matches your clothes, for example a belt or a bag; an extra piece of equipment that is useful but not essential or that can be added to something else as a decoration - เครื่องประดับ, ส่วนประกอบเพิ่มเติม

accessory: an extra piece of equipment that is useful but not essential - ตัวประกอบ, อุปกรณ์

advice: an opinion or a suggestion about what somebody should do in a particular situation - คำแนะนำ

appearance: the way that somebody/something looks on the outside - ลักษณะภายนอก, การปรากฏตัว

appointment: a formal arrangement to meet or visit somebody at a particular time, especially for a reason connected with their work - การนัดหมาย, การนัดพบ

aside from: apart from; except for - นอกจาก, นอกเหนือจาก

brand: a type of product made by a particular company - ตรา, ยี่ห้อ

briefly: in a way that does not take much time or give many details - สั้นๆ

challenge: something that needs a lot of skill, energy, and determination to deal with or achieve - สิ่งที่ท้าทาย, การท้าทาย

client: a customer or someone who receives services of a lawyer - ลูกความ

client: a customer or someone who receives services - ลูกค้า

collection: a group of objects, often of the same sort, that have been collected (gathered together over period of time) - สิ่งของที่รวบรวมไว้, การสะสม การเก็บรวบรวม

complimentary: free - ให้เปล่า

confident: being certain of your abilities or of having trust in people, plans, or the future - มั่นใจ

contemporary: belonging to the present time - ที่อยู่ในปัจจุบัน, ทันสมัย

conventional: usual or normal - ธรรมดา

cool: clever; impressive - ดีเลิศ (คำสแลง)

currently: at this time; now - ในปัจจุบัน

detail: the small facts or features of something - รายละเอียด, ส่วนเล็กๆ น้อยๆ, ส่วนย่อย

disastrous: extremely bad or unsuccessful - ซึ่งทำให้เกิด (ภัยพิบัติ, ความหายนะ, ความโชคร้าย)

doorstep: a place that is very close to another place - ติดกันกับ

dress up: wear special formal clothes - แต่งตัวอย่างเป็นทางการ

essential: necessary - ที่จำเป็น

experience: the knowledge and skill that you have gained through doing something for a period of time - ประสบการณ์

experience: to have something happen to you or to live through some event - ประสบ

experiment: to try or test new ideas, methods, etc. to find out what effect they have - ทดลอง

favourite: something you like the best of all similar things - ที่ชอบมากที่สุด, ที่โปรดปราน, ของโปรด

figure: a shape, especially of a person - รูปร่าง, รูปทรง

fit: suitable; of the right quality; with the right qualities or skills - ที่เหมาะสม

forward: in the direction in front of you - โดยไปข้างหน้า

gambling: the activity of betting money, for example in a game or on a horse race - การพนัน

hit: a successful product -

individual: relating to or involving a single, separate person or thing - แต่ละบุคคล

initially: at the beginning - ในเบื้องต้น

international: connected with or involving two or more countries - นานาชาติ, สากล, ระหว่างประเทศ

jewellery: objects such as rings and necklaces that people wear as decoration - เพชรพลอย,อัญมณี

lifestyle: the type of life that you have, for example the type of job or house you have or the type of activity you like doing - วิถีทางการดำเนินชีวิต, ลีลาชีวิต, รูปแบบการดำเนินชีวิต

local: in this country (Thailand) -

looks: the way somebody/something looks; the appearance of somebody/something - รูปร่างหน้าตา

miss: to fail to hear, see or notice something - พลาด

occasion: a special event, ceremony or celebration - โอกาส, งาน

offer: to make something available or to provide the opportunity for something - มีหลักสูตรใน

offer: to make something available or to provide the opportunity for something - เสนอ

opt: to make a choice or a decision from a range of possibilities - เลือก

outfit: a set of clothes that are worn together - เครื่องแต่งกาย

overall: total; including all the things or people that are involved in a particular situation; general - ทั้งหมด, โดยทั่วไป

pay attention: to watch, listen to, or consider something or someone very carefully - เอาใจใส่, สนใจ

perceive: to come to an opinion about something, or have a belief about something - รับรู้

perceive: to think of or understand something in a particular way - เข้าใจ, รับรู้

personalise: make something special for one person - ทำให้เป็นส่วนตัว, ทำให้เป็นลักษณะส่วนบุคคล, ทำให้ของบุคคล

personality: the part of a person that makes them behave in a particular way in social situations, e.g., in friendly or unfriendly way, or in a confident or shy way - บุคลิกลักษณะ  ลักษณะเฉพาะตน

pick: to choose - เลือก

practical: suitable for the situation in which something is used - ที่ขึ้นอยู่กับความเป็นจริง

preferences: things that you want or like - ความต้องการ

presence: when someone or something is in a place - การอยู่ในสถานที่หนึ่ง (ของบุคคล)

private: intended for or involving a particular person or group of people, not for people in general - ส่วนตัว

psychological: connected with a person's mind and the way in which it works - ทางด้านจิตใจ, ทางจิตวิทยา

recently: not long ago - เมื่อไม่นานมานี้, เมื่อเร็วๆ นี้

reception: a formal party at which important people are welcomed or congratulated - งานตอบรับ

requirement: something that you must have or do in order to do or get something else - ข้อกำหนด, ข้อบังคับ

reserved: of people who do not often talk about or show their feelings or thoughts - ซึ่งสงวนท่าที, ไว้ตัว

reveal: to show something that was covered or hidden or not known - เปิด, ทำให้ปรากฎ

reveal: to show something that was covered, hidden or not known - เปิดเผย ทำให้ปรากฎ

scene: a particular area of activity or way of life and the people who are part of it - สิ่งแวดล้อม

share: to have or use something at the same time as someone else - ใช้ร่วมกัน

skill: the ability to do something well, usually as a result of experience and training - ฝีมือ, ทักษะ

spot: the particular place where someone or something is - ที่, สถานที่

stick to: to continue with something or continue doing/using something - ใช้ต่อไป, ทำต่อไป

stylish: fashionable; elegant and attractive - นำสมัย, เข้าสมัย

suggestion: an idea or a plan that you mention for somebody else to think about - ข้อเสนอ, ข้อเสนอแนะ

suit: to be right or good for somebody/something - เหมาะกับ

suite: a set of rooms - ห้องชุด

take advantage of: to use something to get some benefit or "advantage" from -

tastes: the things that a person likes -

tip: a small piece of advice about something practical - คำแนะนำ

total: complete - เต็มที่

traits: characteristics that can produce a particular type of behavior - ลักษณะพิเศษ

turn out: to be discovered to be; to prove to be - กลับกลายเป็น

versatile: able to do many different things; having many different uses - ซึ่งมีความสามารถรอบตัว, ซึ่งมีประโยชน์หลายอย่าง, ซึ่งสามารถปรับตัวได้ง่าย

view: a personal opinion, belief, or attitude about a particular situation or subject - ความคิดเห็น

wearable: able to be worn - สามารถที่จะสวมใส่ได้

wedding service (ceremony): a wedding ceremony, usually religious, in which two people are officially married - พิธีแต่งงาน

willing: to be happy to do something if it is needed - ซึ่งสมัครใจ, ซึ่งมีความตั้งใจ

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