What's new in business news: November 22, 2013 | Bangkok Post: learning

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What's new in business news: November 22, 2013

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Low-cost airlines fight over lowest fares, Russians threaten to cancel flights & search for effective English teaching projects. 

Emergency workers attend to Russian tourists involved in a bus crash in Sri Racha district, Chon Buri, on November 15, 2013. One among many recent bus accidents with buses carrying Russian tourists.

AIR TRAVEL 

Low-cost airlines fight over lowest fares

A price war between low-cost airlines has started. Thai Lion Air, a newcomer to Thailand's low-cost carrier (LCC) market, on Tuesday unveiled an aggressive marketing strategy with cheap tickets which undercut those offered by Thai AirAsia, the country's largest LCC.

Thai Lion Air is launching three cheap flights from Bangkok's Don Mueang airport to Chiang Mai, Kuala Lumpur and Jakarta next month. Thai Lion Air cut its Bangkok-Chiang Mai fare to 500 baht. Thai AirAsia hit back by offering 390 baht. Thai AirAsia's fare for Bangkok-Kuala Lumpur starts at 1,050 baht (against Thai Lion Air's 900 baht) while the Bangkok-Jakarta fare starts at 1,490 baht (against Thai Lion Air's 1,900 baht). These fares are available for booking from now until Nov 24 for travel from Dec 1-April 30, 2014.

Thai AirAsia cited high flight frequencies on the three routes as an advantage. Along with its sister airlines - Malaysia AirAsia and Indonesia AirAsia - Thai AirAsia provides 12 daily flights on the Bangkok-Chiang Mai route, 10 daily flights between Bangkok and Kuala Lumpur and two per day between Bangkok and Jakarta.

While Thai Lion Air has said their low fares are standard and not one-off promotions, AirAsia rebutted by saying that AirAsia's promotional offers come out every two weeks all year round, especially for popular routes such as Bangkok to Chiang Mai. Thai AirAsia is also entering its 10th year of operation, and by the end of the year the airline will have a total of 43 routes in its network (18 domestic and 25 international destinations), totalling 238 flights per day.

[Read full article fares" >here ]

TOURISM 

Russian tourist organization threatens to cancel charter flights

Local tourism operators expressed their concern after the Russian Union of Travel Industry (RUTI) recently threatened to cancel charter flights to Thailand during the coming December-March high season if the country still lacks concrete safety measures.

The announcement came after the latest major road accident in Thailand in mid-November, which saw more than 30 Russian tourists injured. Charter flights from Russia to Thailand now number about 1,000 a year. Tourism industry experts believe the RUTI is ready to move charter flights to other countries such as Vietnam and Cambodia if Thailand continues to ignore safety issues.

The tourism sector itself is facing political risk as well as a potentially significant drop in Chinese tourists next year after their government passed a law controlling outbound tourism. Russian authorities have repeatedly issued warnings on bus, road and waterway accidents in Thailand, as accident statistics in Thailand rise every year. The government should improve tourist safety or else the tourism revenue target of 2 trillion baht by 2015 may not be reached, operators warn.

[Read full article here ]

EDUCATION

Search for effective English teaching projects

In a recent study, a lecturer in the faculty of education at Silpakorn University, collected data from five countries - China, Singapore, Malaysia, Vietnam and Thailand, including documents from the education ministry, academic journals, newspapers and interviews with students and teachers in each country. The study is aimed at finding projects for teaching English that have worked.  

The researcher said Thailand should  learn from China's English Corners programme conducted in schools and also from its English proficiency exit tests that are needed to get a college degree; Singapore's extensive reading programme to help primary school learners and their parents gain the foundations of English reading, and work in Vietnam to raise the standards of teaching and professionalism among English teachers.

Malaysia's 10-year policy on teaching math and science with English will be ended because although it helped students in English subjects, the students suffered in math and science, so Thailand should not pursue such a programme. Some policies in Thailand are not pursued in a consistent or serious manner such as the policy of speaking English in school every Monday which was suddenly stopped following a change in education minister.

The 2013 English proficiency index of Education First, has three countries ranked first for their proficiency in English: Sweden, Norway and the Netherlands. In Asia, the ranking was Malaysia, Singapore, India, Hong Kong, South Korea, Indonesia, Japan, Vietnam, Taiwan and China with Thailand coming last.

[Read full article here ]

Learn from listening

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Vocabulary:

academic: relating to education - เชิงวิชาการ

advantage: a benefit; a good feature or quality that something has - เป็นประโยชน์, เป็นคุณ, เป็นผลดี

aggressive: determined to win or succeed and using forceful action to achieve victory or success - เริ่มต่อสู้ ซึ่งมีความมั่นใจสูง

aim: to have as your purpose or goal - มีเป้าหมาย มีจุดมุ่งหมาย

announcement: a spoken or written statement that informs people about something - การประกาศ

authority: a person or government agency who has the power to make decisions or enforce the law - เจ้าหน้าที่ผู้มีอำนาจ

book: to buy a ticket in advance; to arrange to have or use something on a particular date in the future - จอง

cancellation: a decision to stop something that has been arranged from taking place - การยกเลิก

carrier: a company that carries goods or passengers from one place to another, especially by air - บริษัทขนส่ง (โดยเฉพาะสายการบิน)

charter: a boat, plane, or bus that is available for hire, especially for use by a group of people; to hire a boat, plane or bus - เครื่องบินเหมาลำ, การเช่าเหมาเรือ, เช่าเหมา

cheap: costing little money or less money than you expected - ถูก

cite: to mention something as an example - กล่าวถึง

collect: to gather together a group/set/amount of things, often of the same sort - สะสม, เก็บรวบรวม

concern: a worry - ความกังวล

concrete: based on facts, not on ideas or guesses - ที่เป็นรูปธรรม, ที่ทำให้เป็นจริงได้

conduct: to carry out — - ดำเนิน

consistently : continuously; happening again and again in the same way - อย่างต่อเนื่อง

continued: happening or existing for a period of time without interruption - ซึ่งติดต่อกัน, ซึ่งต่อเนื่องกัน

data: facts or information, especially when examined and used to find out things or to make decisions - ข้อมูล, ตัวเลข, สถิติ

degree: the qualification obtained by students who successfully complete a university or college course - ปริญญา

destination: the place where someone or something is going - จุดหมายปลายทาง

document: a paper or set of papers with written or printed information, especially of an official type  - เอกสาร

domestic: inside the country being talked about - ภายในประเทศ

effective: producing the result that was intended - ได้ผลดี

expert: someone who has a particular skill or who knows a lot about a particular subject - ผู้เชี่ยวชาญ

express: to tell someone about a feeling, opinion, or aim by speaking or writing about it - แสดงออก (ทางความคิดหรือความรู้สึก) โดยใช้คำพูดหรือการเขียน, พูดออกมา

extensive: great in amount; covering a large area - กว้างขวาง

faculty: a group of departments in a college or university which specialise in a particular subject or group of subjects - คณะ

fare: the money that you pay for a journey - ค่าโดยสาร

foundation: supporting structure - รากฐาน

frequency: the number of times something happens within a particular period - ความบ่อย

high season: the time of year when demand is highest for something such as tourism in an area -

ignore: to fail to pay attention to; to pretend that you have not noticed or do not know about something - เพิกเฉย

ignore: to intentionally not listen or give attention to - ทำเพิกเฉย

index: a number that shows the price, value, or level of something compared with something else - ดัชนี

injured: hurt in an accident or attack - ได้รับบาดเจ็บ

international: connected with or involving two or more countries - นานาชาติ, สากล, ระหว่างประเทศ

interview: a meeting (often a public one) at which a journalist asks somebody questions in order to find out their opinions, experiences, etc. - การสัมภาษณ์

issue: a problem that needs to be considered - ประเด็น

issue: officially announced - ออกประกาศ

journal: a newspaper or magazine that deals with a particular subject or profession - นิตยสาร, วารสาร

lack: to not have something needed - ขาด

launch: to start selling a new product or service to the public - เริ่มวางขาย

lecturer: a teacher at a university or college - อาจารย์ผู้บรรยาย

local: in this country (Thailand) -

major: very large or important - สำคัญมาก

manner: way - ลักษณะท่าทาง, กิริยาท่าทาง, วิธีการ

measures: actions that are intended to achieve or deal with something - มาตราการ

ministry: a government department that has a particular area of responsibility - กระทรวง

network: a large system of connected parts, organisations, people, etc. - เครือข่าย

offer: to make something available or to provide the opportunity for something - เสนอ

one-off: happening only once, i.e., not repeated - ครั้งเดียว โอกาสเดียวเท่านั้น

operation: a business activity - การดำเนินการทางธุรกิจ

operator: a person or company that runs a business - ผู้ดำเนินกิจการทางธุรกิจ, ผู้ประกอบธุรกิจ

outbound: travelling towards a particular point, particularly away from a city - ขาออก (opposite of inbound ขาเข้า)

pass a law: when most of parliament votes for a proposed law (bill) and makes it into a law -

policy: a set of plans or action agreed on by a government, political party, business, or other group - นโยบาย

potentially: possible in the future - ที่อาจเกิดขึ้นได้

primary school: a school for young children usually between the ages of 5/6 and 11 - โรงเรียนประถมศึกษา

proficiency: the ability to do some task or work correctly and efficiently; skill, knowledge, competence - ความช่ำชอง, ความเจนจัด, ความสามารถ, ประสิทธิภาพ,ความเชี่ยวชาญ, ความคล่องแคล่ว

project: a planned piece of work that is designed to find information about something, to produce something new, or to improve something - โครงการ

promotion: activities done in order to increase the sales of a product or service; a set of advertisements for a particular product or service -

pursue: to work at something or carry it out - ทำให้ลุล่วง

rank: to put someone or something into a position according to their success, importance, size etc - จัดลำดับ

recent: happening or starting a short time ago - เร็วๆ นี้

recently: not long ago - เมื่อไม่นานมานี้, เมื่อเร็วๆ นี้

repeatedly: happening, said or done many times - อย่างซ้ำๆ

researcher: a person who carriers out a careful study of a subject, especially in order to discover new facts or information about it - นักวิจัย

revenue: income from taxes or business activities - รายได้

risk: the possibility that something dangerous or unpleasant might happen - ความเสี่ยง

route: the roads, paths, waterways, etc., used to go from one place to another - เส้นทาง

search: looking somewhere or through something carefully in order to find something - การค้นหา

sector: a part of a country’s economic or business activity - ภาค (เศรษฐกิจ)

significant: large or important enough to have an effect or to be noticed - ซึ่งมีความหมาย

standard: a (high) level of quality - มาตรฐาน

statistics: a collection of information shown in numbers - วิชาสถิติ

strategy: a plan or method for achieving something, especially over a long period of time - ยุทธวิธี, แผนการ  

study: a project that looks at some subject in great detail and produces a report to share the information - งานวิจัย

suddenly: quickly and unexpectedly - อย่างกะทันหัน

target: a particular number or amount that you want to achieve - เป้าหมาย

threaten: to say you might or will do something bad or harmful, especially in order to make someone do something - ขู่

undercut: when a company offers lower prices than other companies they are competing against -

unveil: to show or introduce a new plan, product, etc. to the public for the first time - เปิดเผย, ประกาศให้รู้ทั่วไป

warning: an action or statement telling someone of a possible problem or danger - การเตือน

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