What's new in business news: November 27, 2013 | Bangkok Post: learning

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What's new in business news: November 27, 2013

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China's Baidu set to launch Thai search engine, Chiang Mai cable car public hearing feedback negative & shrimp industry damage from Early mortality syndrome (EMS) will end soon. 

Richard Lee (left), global marketing director of Baidu Inc, demonstrates PC products while Paul Chen, general manager of Baidu (Thailand), shows mobile apps such as a battery saver, speed booster, mobile browser and photo editor.

SEARCH ENGINES 

China's Baidu set to launch Thai search engine

27/11/2013

Baidu Inc, China's largest internet search engine company, will introduce a Thai-language interactive search engine next year in a drive to capitalise on the growing online advertising market.

Baidu chose Thailand as well as Indonesia, Brazil and Egypt as test beds for expanding abroad. The company already has a presence in Japan, South Korea and Western Europe. The company has spent almost three years developing a Thai-language search engine for launch early next year, set up a Thai subsidiary late last year. The company will also provide Thai-language versions of eight of its popular PC and mobile products including anti-virus software, PC performance software, Spark browsers, the Hao 123 online directory service website and a speed booster for Android-based smartphones.

The company next year will also provide search engine marketing and optimisation free to firms that want to expand to the Chinese market, gaining revenue from online adverts each time users click a link through Baidu's search engine. Baidu is the biggest search engine in China with a 75% market share.

[Read full story here ]

SEAFOOD 

Shrimp industry damage from Early mortality syndrome (EMS) will end soon 

27/11/2013

Early mortality syndrome (EMS) started damaging local shrimp production late last year and this year's sales will fall far short of the 15% growth target. The Fisheries Department predicts a decline in overall Thai shrimp production this year to 300,000 tonnes, down by 40% from last year's level due to EMS.

Charoen Pokphand Foods Plc (CPF) expects only 10% revenue growth this year and net profit for the nine-month period plunged more than 71% year-on-year to 5.31 billion baht. Exports account for 7-8% of CPF revenue, domestic sales 30% and international operations the rest. CPF, however, says problems with EMS are nearly resolved and expects its sales will recover to 15% growth next year. Prices for animal feed ingredients such as maize and soybean are also expected to stabilise.

Over the next three years, CPF has set an annual sales growth target of 15% fuelled mainly by international operations that CPF has expanded into in recent years. China, Vietnam, India, Russia and the Philippines have tremendous growth potential and the company will also be developing its already existing ready-to-eat products under the CP brand in international markets such as France, Belgium, the Netherlands, South Korea, Hong Kong and Singapore."

[Read full story gains" >here ]

TOURISM

Chiang Mai cable car public hearing feedback negative

The ambitious 2-billion-baht 10km Chiang Mai cable car project met a mixed response at a forum this week. The route would run from Chiang Mai Night Safari through the Royal Park Ratchaphruek via Doi Phadam to Doi Pui in Doi Suthep-Doi Pui National Park. The project claims it would be the world's longest cable car route, if approved.

The project was initiated by the government's Pinkanakorn Development Agency, which was established in February. Under the supervision of the prime minister, the agency aims to promote tourism in Chiang Mai city and the rest of the province, and to help improve the quality of life in these areas.

However, there was opposition to the project at the first public forum this week, with participants claiming that the government had never asked the opinions of residents of the province and that the project would have a negative impact on the environment and northern culture and that transportation options to those tourist attractions were already adequate.  

[Read full story here ]

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Vocabulary:

abroad: in or to a foreign country - ในต่างประเทศ

account for: to be a particular amount or part of something -

adequate: good enough or large enough for a particular purpose - พอเพียง

advertising: telling the public about a product or a service, political candidate, etc. in order to encourage people to buy, use or support it - การโฆษณา

agency: a government department that provides a particular service - หน่วยงานราชการ

ambitious: difficult and needing a lot of effort to succeed - ความทะเยอทยาน

annual: happening once a year - ประจำปี

anti: against - ตรงกันข้าม, ต้าน

approved: given official agreement or permission - ได้รับการรับรองแล้ว

attraction: something that creates interest and brings people to see it - การดึงดูดความสนใจ

based: where the main work of an organisation, business, etc. is done or controlled - ซึ่งเป็นศูนย์กลาง

booster: something that gives extra strength -

browser: a computer program used to view webpages and content - โปรแกรมที่ช่วยค้นหาหรืออ่านเอกสารบนอินเตอร์เนต, โปรแกรมคอมพิวเตอร์ที่ใช้เปิดดูเว็บ (web browser) ตัวอย่าง เช่น Microsoft Internet Explorer, Mozilla Firefox, Opera, Safari, Google Chrome, Netscape เป็นต้น

cable car: a vehicle that hangs from and is pulled by a moving cable and that carries passengers up and down a mountain - รถที่เคลื่อนที่โดยสายเคเบิ้ลที่อยู่ด้านบน

capitalise on: to use an event or a situation to help you to achieve something or to get an advantage - ใช้ประโยชน์ให้เต็มที่จาก

claim: saying that something is true although it has not been proved and other people may not believe it - ข้ออ้าง ข้อกล่าวหา

culture: the customs and beliefs, art, way of life and social organization of a particular country or group - วัฒนธรรม

develop: develop software, write a computer program to help people do something with a computer -

directory: a book containing lists of information, usually in alphabetical order, for example people's telephone numbers or the names and addresses of businesses in a particular area - สมุดรายนาม, สมุดรายชื่อ

domestic: inside the country being talked about - ภายในประเทศ

drive: a planned effort to achieve something - การผลักดัน,ความพยายาม

environment: the natural world including plants and animals, land, water, air, especially as it is affected by human activities - สิ่งแวดล้อม

established: be in a successful position over a long period of time - มีตำแหน่งที่มั่นคง

existing: used now - ที่มีอยู่

expand: to make or become larger (noun form: expansion) - ทำให้กว้าง, ทำให้ขยาย

expand: to make or become larger - ขยาย เพิ่ม

export: the selling and transporting of goods to another country - สินค้าออก, การส่งสินค้าออกไปต่างประเทศ

feed: animal feed; animal food -

firm: a business or company - บริษัท

forum: a place where people can express their ideas and opinions - ที่แสดงความคิดเห็น, การประชุมแสดงความคิดเห็น

fuel: to cause something, usually bad, to happen; to increase something; to make something stronger - ก่อให้เกิด, ทำให้รุนแรงขึ้น

gain: to obtain or win something, especially something that you need or want - ได้รับ

growth: economic growth, an increase in economic activity - การเติบโต

impact: an effect or influence - ผลกระทบ

ingredients: foods that are used with other foods in the preparation of a particular dish - ส่วนประกอบ

initiate: to start something or make it start - ริเริ่ม

interactive: of a system or computer program which is designed to involve the user in the exchange of information - ซึ่งมีการสื่อสารระหว่างกัน

international: connected with or involving two or more countries - นานาชาติ, สากล, ระหว่างประเทศ

launch: an event held to start selling a new product or service to the public - การเริ่มวางขาย

local: in this country (Thailand) -

maize: corn; a tall plant grown for its large yellow grains that are used for making flour or eaten as a vegetable; the grains of this plant - ข้าวโพด

market share: the percentage of sales that a company has in a market or industry compared to total sales - เปอร์เซ็นต์การขายสินค้า, ส่วนแบ่งตลาด

mixed response: some people like it and people do not like it -

mobile (technology): of devices, especially telecommunication devices, that can easily be moved around, e.g., mobile phones, tablets, notebook computers - อุปกรณ์ซึ่งเคลื่อนที่ได้ง่าย

mortality rate: the rate at which people die from something, especially a disease - อัตราการตาย

negative: bad - ที่เป็นด้านลบ

net: to earn a particular amount of money after taxes or other costs have been removed - ได้กำไรสุทธิ

online: controlled by or connected to a computer or to the Internet - ออนไลน์, การเชื่อมต่อผ่านระบบเครือข่ายทางคอมพิวเตอร์

operations: the activity or work done in an area of business or industry - ปฎิบัติการ

opinion: your feelings or thoughts about somebody/something, rather than a fact - ความเห็น, ความคิดเห็น, ทัศนคติ

opposition: strong disagreement with a plan or policy - ความขัดแย้ง

optimise: to make something as good as it can be; to use something in the best possible way - ทำให้เหมาะที่สุด

option: a choice; something that you can choose in a particular situation - ทางเลือก

participant: someone who takes part in something - ผู้เข้าร่วม

performance: how well someone does some task or activity; how well they achieve their goals - การปฏิบัติงาน, การทำให้บรรลุผลสำเร็จ

plunge: to fall quickly from a high position - ดิ่งลงมาจากท้องฟ้า

popular: a situation in which someone or something is liked by many people - เป็นที่นิยม, เป็นที่ชื่นชอบ

potential: possible in the future - ที่อาจเป็นไปได้

presence: when someone or something is in a place - การอยู่ในสถานที่หนึ่ง (ของบุคคล)

profit: money that you make from selling goods and services after all your costs have been paid - กำไร

project: a planned piece of work that is designed to find information about something, to produce something new, or to improve something - โครงการ

promote: to encourage or support something - สนับสนุน

provide: to give someone/ something that they want or need - จัดหาให้, จัดเตรียมไว้ให้

province: on of many divisions of the government of a country into smaller parts - จังหวัด

quality of life: how nice and pleasant a person's life is, money being important but not the only factor - คุณภาพชีวิต, ลักษณะของการดำรงชีวิต, การใช้ชีวิต

recover: to become normal and healthy again - ฟื้นฟูสภาพ

resident: a person who lives in a particular area - ผู้ที่อาศัยในท้องที่

resolve: to solve a problem, or to find a satisfactory way of dealing with it - แก้ไขปัญหา

response: a reaction to something that has happened or been said - การตอบสนอง

revenue: income from taxes or business activities - รายได้

route: the roads, paths, waterways, etc., used to go from one place to another - เส้นทาง

search engine: a computer program that searches the Internet for information, especially by looking for documents containing a particular word or group of words - โปรแกรมค้นหา

set to: ready to do something - พร้อม

set up: to create something or start it - ตั้งขึ้น

soybean: a type of bean that is used instead of meat or animal protein in some types of food - ถั่วเหลือง

stabilise: to reach a state where there are no longer any major changes or problems - กลายเป็นคงที่ (มั่นคง,สม่ำเสมอ,มีเสถียรภาพ) ตรึง

subsidiary: (of a business company) owned or controlled by another company - บริษัทในเครือ

supervision: the process of making sure that something is being done properly - การควบคุมดูแล การตรวจตรา

syndrome: a set of feelings or actions that are typical in a particular situation; a medical condition that has a particular set of effects on your body or mind - ลักษณะเชิงซ้อนต่างๆ ที่บ่งบอกถึงสภาพใดสภาพหนึ่ง, อาการของโรคต่างๆ ที่เกิดขึ้นพร้อมๆ กัน

target: a particular number or amount that you want to achieve - เป้าหมาย

test bed: a special place or environment to test something such as software -

transportation: the process of moving people or things from one place to another - การขนส่ง

version: a particular form of something which varies slightly from other forms of the same thing - ชุด, เวอร์ชั่น

year-on-year: the amount or statistic for a period this year (month, quarter, half-year) compared to last year -

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