What's new in business news: August 28, 2014 | Bangkok Post: learning

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What's new in business news: August 28, 2014

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Thai woman to lead Unilever, Gen Prayuth offers Japan business incentives in exchange for employment & investment & chronic diseases behind surge in Thai death rate. 

Banana therapy: A woman is wrapped in banana leaves while receiving a "banana wrap spa", a traditional beauty treatment handed down through the generations in Phitsanulok, one of the main banana growing provinces in Thailand. Chinnawat Singha

MANAGEMENT

Thai woman to lead Unilever

Supattra Paopiamsap is the first Thai woman to lead Unilever Thailand.

Unilever NV, a major consumer product company with operations worldwide, has for the first time in its 82-year history here appointed a Thai woman to lead the local unit. Supattra Paopiamsap, 51, was appointed Unilever Thailand's chairman, replacing Bauke Rouwers who will take over as chairman of Unilever France. Ms Supattra is the second Thai executive to lead the local operation after the late Viroj Phukakul, who was the first Thai chairman from 1979-95. With a MBA from Georgia State University in the US, Ms Supattra has worked with Unilever for 22 years and has considerable marketing experience having worked in China, Malaysia and Singapore.

Unilever's rivals like Kao, Colgate-Palmolive, Proctor & Gamble and Johnson and Johnson, all have foreign executives at the helm. In the tough Thai consumer product market  having a local executive to lead the company is said to be an advantage in understanding local customer demand.

Ms Supattra is behind Magnum Cafe, which opened at Siam Centre in 2012 and resulted in a 400% increase in sales of Magnum ice cream in 2013 and also helped change Thai consumer behaviour to buying ice cream bars for consumption at home. Ms Supattra plans to double the business size of Unilever Thailand by 2020.

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INVESTMENT

PM Prayuth offers Japan business incentives in exchange for employment & investment

In a meeting with executives from Japan's Nidec Corp, the world's largest electric-motor manufacturer, Prime Minister Prayuth Chan-ocha on Thursday offered Japanese companies greater ease of doing business in Thailand under certain conditions which include increased Thai-executive employment, using more locally sourced materials and giving scholarships to Thai students. In exchange, work processes of government agencies would be streamlined, establishing one-stop services for investors, offering visa-issuance conveniences and improving promotional privileges for investors.

Also mentioned by Prime Minister Prayuth were the sharing of technologies and caring for the environment.  He also recommended Japanese companies jointly set up research-and-development centres in Thailand, and even establish regional headquarters here. Another suggestion was that factories be established in special economic zones, including those in border areas, such as Aranyaprathet district in Sa Kaeo province, to support the coming Asean Economic Community (AEC).

Nidec Corporation chief executive officer (CEO) and founder Shigenobu Nagamori relayed obstacles the world's largest electric-motor manufacturer faces in Thailand, including labour shortages and work permit issuance problems for non-Thai employees. Nidec launched operations in Thailand in 1990 and has since set up nine subsidiaries, invested about 30 billion baht and employed around 20,000 workers here.

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HEALTH

Chronic diseases lead to surge in Thai death rate

Non-communicable diseases (NCDs), also known as chronic diseases, claim the lives of 300,000 Thais each year and contribute to a higher death rate in Thailand than in other countries.  In Thailand, NCDs account for 73% of deaths, higher than the global average of 63%.  The diseases, which include high blood pressure and diabetes, have become the top killers here, leading to nearly three times as many deaths as all other causes and damaging the economy. Worse, the number of people killed by NCDs increases by about 8,000 people each year. These are key findings of a book about Thailand's NCD situation, published yesterday.

The World Health Organisation (WHO) categorises NCDs in four groups — cardiovascular diseases, cancers, chronic respiratory diseases and diabetes — and has urged countries to find ways to prevent people from falling victim to them. Many people with these diseases even don't know they're getting ill, especially those who have high blood pressure. Sixty percent of them don't know they have a disorder. To avoid developing NCDs, people need to live healthier by stopping smoking and drinking, avoiding too-sweet and too-salty food, and exercising frequently. Simply treating those with NCD symptoms is not enough.

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Vocabulary:

advantage: a benefit; a good feature or quality that something has - เป็นประโยชน์, เป็นคุณ, เป็นผลดี

agency: a government department that provides a particular service - หน่วยงานราชการ

appointed: officially chosen for a job - ถูกแต่งตั้ง

Asean Economic Community (AEC): the ASEAN organization for economic cooperation between countries in Southeast Asia (Thailand, Burma, Singapore, Malaysia, Vietnam, Cambodia, Indonesia, Brunei, Laos), includes lowering of tariffs and taxes on goods shipped between countries and free labour mobility for skilled workers; a plan to create regional economic integration by 2015 - ประชาคมอาเซียน

average: an amount calculated by adding several amounts together, finding a total, and dividing the total by the number of amounts - เฉลี่ย, ค่าเฉลี่ย

behaviour: the way that someone acts or behaves - พฤติกรรม, การกระทำตัว

blood pressure: the pressure at which blood flows from your heart around your body - ความดันโลหิต,ความดันของเลือดที่มีต่อผนังภายในเส้นเลือด

border: the official line separating two areas, regions or countries - เขตแดน อาณาเขต

cancer: a serious disease in which growths of cells, also called cancers, form in the body and kill normal body cells. The disease often causes death - มะเร็ง

cardiovascular: including the heart and blood vessels - หัวใจร่วมหลอดเลือด

certain: some; particular things, people or groups without giving any more details about it or them - บ้าง

chairman: the person in charge of a committee, a company, etc - ประธาน

chief executive officer (CEO): the person with the highest rank in a company or an organisation - ผู้บริหารสูงสุด, ซีอีโอ (ประธานบริหาร)

chronic: (of a disease or pain) serious and lasting for a long time - เป็นประจำ

condition: something that must be done before another thing can happen - เงื่อนไข

considerable: large; of noticeable importance - จำนวนมาก

consumer: someone who buys and uses goods and services - ผู้บริโภค

consumer products: goods such as food, clothing, etc. bought and used by individual customers - เครื่องอุปโภคบริโภค, ของกินของใช้

consumption: using, eating or drinking something - การบริโภค

convenience: something that is useful and can make things easier or quicker to do, or more comfortable - เครื่องอำนวยความสะดวก, ความสะดวก

demand: the need and desire of people to buy goods - อุปสงค์

diabetes: a serious medical condition in which your body does not produce enough insulin to reduce the amount of sugar in the blood - โรคเบาหวาน

disease: a health problem and problem with a person's body, often caused by an infection, either from a bacteria or virus - โรค

disorder: an illness or medical condition - ความผิดปกติทางกายหรือใจ

double: achieving two of something, e.g., winning two gold medals, scoring two goals, etc. -

ease: to make a problem, situation or pain less severe or serious - บรรเทา

electric: instruments or tools that run on electricity - เครื่องใช้ไฟฟ้า

employment: when a person has work that earns them money - การจ้างงาน, การงาน

environment: the natural world including plants and animals, land, water, air, especially as it is affected by human activities - สิ่งแวดล้อม

establish: to start something, e.g. a company, organisation, fund, project, etc. that will likely continue for a long time - สถาปนา, ก่อตั้ง, จัดตั้ง

executive: a senior manager in a business or other organisation - ผู้บริหาร

exercise: physical activity such as running or weight lifting to make your body strong and healthy; physical training - การออกกำลังกาย

experience: the knowledge and skill that you have gained through doing something for a period of time - ประสบการณ์

founder: a person who establishes an institution, business, or organisation - ผู้ก่อตั้ง

frequently: happening often - บ่อยๆ

global: throughout the world - ทั่วโลก

headquarters: the place where an organisation or company has its main offices - กองบัญชาการ

helm: in official control of an organisation or company - มีตำแหน่งผู้ควบคุม

in exchange for: giving something to someone and receiving something else from them of a similar type or value - แลกเปลี่ยน

invest: to spend money on something in order to make it better or more successful - ลงทุน

investor: a person or organization that invests money, i.e., uses money with the aim of making a profit from it, for example by buying property or buying shares in a company - นักลงทุน

issuance: giving something out officially - ออกประกาศ

jointly: done together - อย่างร่วมกัน, พร้อมกัน, ด้วยกัน

labour: people whose job involves hard physical work that is not skilled, especially work that is done outdoors - กรรมกร, ผู้ใช้แรงงาน

late: dead - ที่ล่วงลับไปแล้ว

launch: starting something - การเริ่มต้น

local: in this country (Thailand) -

locally: in or related to the area that you live, or to the particular area that you are talking about - ในท้องถิ่น, ในประเทศ

major: very large or important - สำคัญมาก

manufacturer: a person or company that manufactures a product - ผู้ผลิต

material: a substance that things can be made from - วัตถุ

obstacle: a difficulty or problem that prevents you from achieving something - อุปสรรค ขวากหนาม

operations: the activity or work done in an area of business or industry - ปฎิบัติการ

privilege: a special benefit that is available only to a particular person or group - เอกสิทธิ์

process: a series of actions that you take in order to achieve a result - แนวทางปฏิบัติ, กระบวน, วิธีการ

recommend: to advise someone that they should do something - แนะนำ

regional: of or relating to a region - เกี่ยวกับภูมิภาค

relay: to pass something on (information, money, etc.) from one person or place to another - ส่งผ่าน

replace: to change from one thing to another - แทน

respiratory: involving breathing - เกี่ยวกับการหายใจ

result in: cause to happen -

rival: a person, group, team or business that competes with another - คู่ต่อสู้, คู่ปรับ, คู่แข่ง

scholarships: money given to a student to pay for the cost of education - ทุนการศึกษา

set up: to create something or start it - ตั้งขึ้น

shortage: when there is not enough of something - การขาดแคลน

source: the place/person/organisation from which you get something - แหล่ง

streamline: make improvements - ปรับปรุงให้มีประสิทธิภาพขึ้น

subsidiary: (of a business company) owned or controlled by another company - บริษัทในเครือ

suggestion: an idea or a plan that you mention for somebody else to think about - ข้อเสนอ, ข้อเสนอแนะ

symptom: a sign that someone has an illness - อาการ

treat: to provide medical care - รักษา

unit: a part of a company or organisation that carries out a particular function; a group of people who work or live together, especially for a particular purpose - หน่วย,กอง,กลุ่ม

urge: to advise someone very strongly about what action or attitude they should take - ผลักดัน, กระตุ้น

victim: someone who has been harmed, injured or killed as the result of a crime - เหยื่อผู้เคราะห์ร้าย

work permit: the official permission for a foreigner to work in a country -

worldwide: throughout the world - ทั่วโลก

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