Passion for plaid
Nattawan Kamolkittipong resurrects the almost-distinct fabric in urban lifestyle
- Published: 3 Nov 2012 at 02.30
- Newspaper section: Muse
A lot of people make a living weaving their childhood dreams, but the same cannot be said for heiress of pakhaoma (traditional checkered loincloth) business Nattawan Kamolkittipong, who confessed she grew up disliking the old-fashioned cloth because it was not fashionable.
Taking a journey back to her childhood, she said that her mother would turn the fabric into almost anything, from shorts and pillow cases to curtains. "Honestly, I didn't like it because it just looked old and boring. Admittedly it was very soft and comfortable, but at that age I cared more about style, so I didn't give pakhaoma time of the day," said Nattawan.
After graduation, she spent 5 years working in an advertising agency until she felt that she wanted to do something of her own. With suggestion by her boyfriend (Krittin Taweepoljaroon), she took another look at her family business and had an idea - giving pakhaoma a new look.
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