grooming
Skinning the men's skincare myths
Males have their own skincare needs, but they are really not so different from those of the fairer sex
- Published: 24 Nov 2012 at 00.00
- Newspaper section: Muse
To love is to share, but skincare is better kept separate.
Up until two decades ago, skincare seemed like a female-only hemisphere, and men's "skincare ritual" did not extend beyond soap and water. Over the years, it became less women-dominant as it was realised (and advertised) that men, too, need to take care of their skin.
Soon, various brands started launching men's products, but the introduction was quite subtle. After all, it wasn't easy convincing macho men that they should use "skincare" - a word that has such a feminine ring to it.
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