BOOK REVIEW
Meet the makers
Chris Anderson argues the next industrial revolution will take place inside people's homes
- Published: 21 Jan 2013 at 00.00
- Newspaper section: Life
Makers: The New Industrial Revolution, the third book by writer Chris Anderson, comes at a perfect time _ again. The writer has been known for writing the right book at the right time, almost exactly when the events he mentions are moving towards the spotlight.
Makers: The New Industrial Revolution by Chris Anderson Crown Business, 2012 US$26, US$12.99 for Kindle edition 272 pages
In 2006, he wrote The Long Tail, his famous first book about the future of "bits" industry _ websites and social media. In year 2009, his second book Free: The Future Of A Radical Price warned the media industry about the impact of the internet and downloading on the price of business. Then we witnessed newspapers closing down, while music labels needed to revise their marketing tactics to find revenue from concerts and selling premium content, just as Anderson recommended.
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