Among our basic instincts are survival, sex and competition _ the urge to win. To be the fastest, the strongest, the smartest, the best. In sports, in school, in business, in politics, in war. There is no second best. If you are not best, you're a loser. There is pride in being best _ honours, rewards.
The Challenge by Andrew Lambert 539pp, 2013 Faber and Faber paperback Available at Asia Books and leading bookshops 450 baht
There is disappointment, sadness, no respect, no prestige in being a loser. But there is a way out. The loser claims to be the winner. If he repeats long and insistently enough that he's the best, that it would be unpatriotic to disagree, people may well believe him. Especially when the actual winner shrugs it off.
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