Here's a reason to lose weight and feel good. Khao Phansa, the start of Buddhist Lent, falls on Friday and this year the government is launching a nationwide drive in addition to its usual appeal exhorting Buddhists to abstain from alcohol for three months.
Under the slogan "Khao Phansa Lod Uan Sang Boon" (reduce weight during Buddhist Lent to make merit), the Public Health Ministry is urging overweight citizens to lose a few kilos and also make a financial contribution to a good cause.
Officials want to enlist 10 million people in the campaign in order to meet a very ambitious national target: it is hoped that a whopping 10,000 tonnes of body weight will have been shed nationwide by the end of Phansa.
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