Everybody has heard of the Ice Bucket Challenge. Everybody knows the campaign’s viral spread started from luminaries like Facebook’s CEO Mark Zuckerberg and Microsoft’s founder Bill Gates, both — after pouring a bucket of ice water on themselves — donating to the ALS Association, a US-based non-governmental organisation founded almost 30 years ago to fight amyotrophic lateral sclerosis or, in short, ALS. The challenge eventually reached Thailand a few weeks ago with famous people soaking themselves, either willingly or unwillingly, and making donations to any charitable organisations. But how many of us know what ALS is?
“The Ice Bucket Challenge is definitely a blast because it is fun and at the same time it is for a good cause. But many of those who accepted the challenge, not to mention people in general, have no idea what ALS really is,” said Assist Prof Dr Phinit Limsukhon, neurologist and author of series on personal health Mor Pak Ma (Foul-mouthed Doctor) and Roo Tan Rok Roo Tan Mor (Know Your Diseases, See Through Your Doctor).
Illustration @ Gettyimages/Thinkstock
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