Danny Choo could have become a celebrated luxury footwear designer like his father, Jimmy Choo, if he had not discovered a Japanese video game console in his teens. It was this little gizmo that changed his life forever.
"I suddenly took to the game and really wanted to find out more about it," said Choo, recalling the moment he came across the 16-bit machine. "At that time there was no internet, so I had to go to Japanese bookshops. And there I was able to find magazines about games and anime. That got me interested in Japanese pop culture."
From his fascination with a Japanese game console, Choo now dedicates much of his time promoting Japanese pop culture around the world through his work, particularly his website (www.dannychoo.com) and TV programmes.
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