In Thailand, the topic of physical beauty - whether yours, ours or a stranger's - has become a huge part of our culture. Like a personal bowel movement, appearance is a casual topic that can be brought up in any conversation. After all, friends and acquaintances comment on weight or skin colour often immediately after a sawasdee.
Applying whitening products, weight-loss treatments and trips to South Korea for cosmetic surgery are some of the extra lengths people go to in order to achieve the current ideal of what beauty is in Thailand.
But has it always been this way? This week, we uncover how the concept of "beauty" has changed over time, interesting beauty-related stats and controversies surrounding particular beautifications that will leave you questioning: have we gone overboard?
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