SK-II toasts 'Miracle' decade with one sparkling night
A glittering gala dinner at the Plaza Athenee filled with touching moments was the perfect venue to celebrate the 10th anniversary of the sake-inspired line of beauty products in the Kingdom
The remarkable story of SK-II began on the day scientists noticed the youthful hands of women working in a sake brewery in Japan over 30 years ago. But in Thailand, SK-II first gained prominence 10 years ago through ambassador Sopidnapa Chumpani, whose iconic short crop drove half the women in the country to the salon asking for a similar hairstyle, and whose crystal-clear skin has been synonymous with SK-II Thailand ever since.
To celebrate this milestone, the "SK-II 10th Anniversary: The Journey of a Miraculous Decade" gala dinner was held at the Plaza Athenee, Bangkok, on a warm night late last month. Business partners, media and guests were welcomed by familiar faces of the SK-II family, led by Sandeep Seth, Procter & Gamble's marketing director of global operations for Team SK-II: Raul Falcon, managing director of P&G Thailand; P&G Thailand PR manager Vorasit Turongsomboon and the two brand ambassadors _ Sopidnapa and Suquan Bulakul. Both lovely ladies switched from dresses in SK-II's signature red to spectacular evening gowns adorned with Swarovski elements to signify the radiance bestowed by SK-II products.
In the 10 years since its arrival in the Kingdom, SK-II has won thousands of hearts, and the success is evidenced by the extensive range of products launched in that time. The company's legendary line was started with a single product _ Facial Treatment Essence, packed with the trademark ingredient known as Pitera, a natural, nutrient-rich liquid isolated from the sake fermentation process. SK-II currently offers a range of skin care products that covers all sectors of the market, including the recently introduced SK-II Men.