Creating a digital lifestyle
The collaboration between a Thai bookstore and tech companies is in keeping with today's consumer demands
- Published: 20 Mar 2013 at 00.00
- Newspaper section: Life
The Naiin Pann mobile app, which allows consumers to buy and read books by Amarin Printing Group, is now also available at Acer Smart App, the educational app store dedicated to Acer tablets.
The Naiin Pann mobile app now carries content for primary school children at the Acer Smart App store.
There are some 200 Naiin bookstores throughout the country, but consumers are adopting digital lifestyles. Tanat Thaipinnarong, Amarin Book Centre managing director, said that in answer to this, Naiin has created the Naiin Pann app as a digital bookstore where around 3,000 books and magazines are available.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.
