Singha-Ferrari alliance a great excuse for a revving high powered party
A deal that puts the Thai beer's logo on nearly a hundred of the fabled supercars in a series of challenges across the globe was indeed a cause for celebration, and neither hosts nor guests let the chance slip by
Singha Corporation hosted the "Ferrari Challenge Party" at Renaissance Hotel's R Bar to celebrate its entry into the arena of world-class racing and thank its VIP customers. Flying in for the event was Enrico Galliera, commercial and marketing senior vice-president of Ferrari SpA.
Na-chanok Ratanataros, Pasin Lathouras, Nandhamalee and Voravud Bhirombhakdi, Enrico Galliera, Chakrit Benedetti and Payu Nerngchamnong.
The purpose of the event, other than to party, was to announce Singha's official sponsorship of the Ferrari Challenge Trofeo Pirelli 2013, a deal that puts the Singha logo on over 90 race cars competing in all three series of the challenge, which takes place around the world. The first of its kind for a Thai brand, the deal not only raises the profile of the Singha brand among participating drivers and fans of this prestigious championship event, but also allows Singha to fly the Thai flag in the international arena.
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