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Mr Everywhere

Nadech Kugimiya has quickly risen to prominence, and his silver screen debut in the much-loved Khu Kam is set to cement his star status

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You can't escape Nadech Kugimiya. The guy's everywhere, from larger-than-life expressway billboards, magazine racks, television commercials, prime-time soaps to fried banana bags made out of old newspapers, Nadech's perfectly chiselled, flawless face is forever beaming at you like the sun and the moon combined. 

We'll definitely see a lot more of him now that Nadech's long-awaited first movie, Khu Kam, is out tomorrow. The timeless, perennial favourite tale of cross-national love amidst war sees Nadech, 21, in the famous role of Kobori, the Japanese engineering officer who falls hopelessly in love with a stubborn, nationalistic Thai beauty, Angsumalin, played by Oranate "Richy" D. Caballes. The raging World War II serves as a backdrop.

In person, the hard-working heart-throb is as pretty as he is on screens, billboards or print ads. Of Thai-Austrian heritage, Nadech's fine complexion and long lashes and subtly light features give no clear indication of what nationalities he belongs to. This is further confused because he holds the last name of his Japanese adoptive father, who, upon marrying his aunt, decided to take Nadech in as his own. No wonder there were misunderstandings over his supposed Japanese linage in the beginning of his career. Take a look at his light skin, doe eyes and thick brows; it wouldn't be too far off the mark to remark that Nadech is a walking embodiment of Japanese manga antagonists.

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