Central Department Store will be staging an "Anniversary Flower Extravaganza", at its upmarket Chidlom branch later this week.
Floral works of art designed to heighten the shopping experience.
"We have expanded our annual floral show into something really unique and extravagant this year, to mark our 66th anniversary," said Sirikate Chirakiti, the firm's executive vice-president for store operation.
"Central Chidlom will be turned into a heavenly garden with specially designed floral works decorating all six floors of the shopping store. The extravagant floral showcase is part of the celebrations which also includes other promotions such as discounts of 15 to 30% on general merchandises and savings of 10 to 15% on beauty products, in order to give sincere thanks to our customers."
Sirikate Chirakiti, executive vice-president (store operation) at Central Department Store Ltd.
The "Central Anniversary Flower Extravaganza" has an East-meets-West theme, combining tropical flowers and traditional Thai garland-weaving technique with horticultural and gardening ideas from the West. Teachers and students from Phra Tamnak Suan Kularb School (sometimes referred to as the Women's College in the Court) have been enlisted to help Central's own team of professional florists create some unique, royal court-style floral pieces and decorations.
Welcoming all visitors to the first floor of Central Chidlom from Thursday onwards, decorating both the Lan Morakot and Chidlom Road entrances, will be Thai flower archways hand-woven from all kinds of fragrant blooms, large and small, and constructed in such a way that they resemble gateways to a heavenly garden. Specially designed garlands, creative flower nets and flower pendants will add to the total floral art concept.
Orchids, Calotropis gigantea and Languas galanga will be extensively used to create beautiful floral arrangement decorating the entire first floor. More of these white-and green-hued flowers will also be woven into artistic floral pieces to decorate the lobby lounge. One of the other highlights on this floor will be a maze-style floral art piece made from rattan palm, orchids and white chrysanthemums surrounded by a green frame. Ten wooden horses, captured in majestic galloping poses and decorated in white and green flowers, will guard the hallway.
The second floor will be decorated throughout with colourful flowers in shades of maroon, purple and orange. Flowers in bold hues will also be used to reflect the sophisticated feminine concept of products on this floor.
The third floor will feature floral art works in powerful reds and purples to reflect the fact that this area tends to be a hub for local teenagers. Other ornamental pieces on this floor will include a beautiful Thai-style bird cage made from delicate iron rods and an intricately carved "pumpkin cart" carrying a load of colourful flowers flanked by Spanish moss.
The "Anniversary Flower Extravaganza" will kick off on October 24 and can be viewed daily until October 28 during store opening hours (10am to 10pm). During this five-day period, Central will also be offer flower workshops on the first floor (Oct 25, 26 and 27). Classes will be taught by instructors from Phra Tamnak Suan Kularb School and subjects to be covered will include flower arrangement and how to create floral pendants.
On Thursday, opening day, there will be a mini-concert by local musicians Saharat "Kong" Sangkapreecha and Jetrin "Joe" Wattanasin. Film stars and other celebrities invited to attend the opening event will include Taksaorn "Aff" Techanarong, Praiya "Poo" Suandokmai and Pechaya "Min" Wattanamontee. Expect the ladies to be elegantly dressed in gowns especially created by well-known Thai designers like Kai, Love Bird and Anchavika.
_ Pamela Tan
A flower maze will be one of the highlights on the first floor of Central Chidlom.
The theme chosen for the five-day floral showcase is ‘East meets West’.
Intricately woven floral pieces add a sweet touch to the womenswear floor.